UX (user experience) research is the process of collecting and analysing data about the user to understand their needs, goals, and behaviours. It’s an essential part of the UX design process. It helps designers understand the user’s needs, create products and services that meet them, and make informed decisions during the planning, design, and development stages.
UX research is a must-have for an increase in user satisfaction. User-friendly products lead to higher conversion rates and higher customer retention because a positive user experience means that customers will likely not only continue using it but also recommend it to other users. UX research also helps identify issues in the product early on, leading to cost savings in the long run.
UX research should be conducted regularly to stay up-to-date with the user’s needs and goals. It’s also important to use various research methods to gather different types of data and have a comprehensive understanding of the user. You can also involve the user in the design process and get feedback on your design and prototypes.
Like the product itself, UX research should be conducted with the user in mind. Don’t neglect your users’ needs or ignore their feedback. But also don’t rely solely on UX research. It’s a crucial part of the design process, but don’t forget to consider other factors like business goals or technical feasibility.
UX research is an essential part of the design process at Flying Bisons. Our UX researchers provide the designers with valuable insights, ensuring that you get a product with a flawless user experience at the finish line.