UX Research

Increase your chances of success by 60% with expert-led user research

Klaudia Doerffer

HEAD OF RESEARCH

“Great products are built on insights and data.
We make sure we understand both your business and your customers, every step of the way."

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.

Let’s Boost
Your Business

01[ Introduction ]

User Research boosts business success and here’s why

UX Research helps you understand the reality of your business and the people it serves. And it’s where we start with every new project.

Whether you’re planning a completely new solution or improving an existing one, research keeps everything grounded in real-world needs. It allows you to make informed decisions that benefit your product, brand and business as a whole.

Supercharge your product with our UX research services

Grab new opportunities

Uncover facts, perspectives and behaviours you can use to spark new business ideas, or refine existing products and services.

Fuel smarter decisions

Base your business decisions on real customer and market insights, and improve your chances of success in the long run.

Maximise chances of success

Remove uncertainties around your new products and ideas, and increase their chances of reaching the market successfully.

Cut out the risk

Minimise the risk of creating products that miss the target, by understanding what people genuinely want and need.

Wow your users

Understand how users really interact with your products, and focus your efforts on creating the best possible experiences for them.

Discover new ways to innovate

Identify unexpected barriers to adoption, differences between users, and ways people use your products. Then use that knowledge to power innovation.

Grab new opportunities

Uncover facts, perspectives and behaviours you can use to spark new business ideas, or refine existing products and services.

Fuel smarter decisions

Base your business decisions on real customer and market insights, and improve your chances of success in the long run.

Maximise chances of success

Remove uncertainties around your new products and ideas, and increase their chances of reaching the market successfully.

Cut out the risk

Minimise the risk of creating products that miss the target, by understanding what people genuinely want and need.

Wow your users

Understand how users really interact with your products, and focus your efforts on creating the best possible experiences for them.

Discover new ways to innovate

Identify unexpected barriers to adoption, differences between users, and ways people use your products. Then use that knowledge to power innovation.

Our Approach
to UX Research

02[ Our Approach ]

We carry out a range of research activities based on your commercial goals and the stage of your product, organisation or brand.

We gather qualitative and quantitative data about people and their environments. And we turn our findings into insights that inspire new products, improve existing ones, and optimise user experiences.

  • Discovery

    We start by identifying where you play – and how you’ll win. This means looking in depth at your target market, customer segments, and the broader competitive landscape.

    The process involves exploratory qualitative research, to uncover new and interesting knowledge. And it also covers market research, including competitive and trends analysis.

  • Definition

    Once we’ve understood your wider context, we look to gain a deep understanding of your potential and existing customers. 

    We use qualitative research to identify your users’ needs, expectations and pains. And we apply what we learn to help shape your offering.

  • Test and Learn

    Next, we seek to create a continuous test-and-learn environment. 

    This helps embed a virtuous cycle, where you can use qualitative and quantitative research to improve and optimise your product over time.

  • Transformation

    From here, we focus on democratising UX research within your organisation. 

    We do this by creating workflows and tools that help you make data-driven decisions, which in turn support your business goals.

Curious what’s the optimal research process for your product and challenges? Let’s schedule a free consultation.

Our UX Research
Methods and Tools

03[ Methods & Tools ]

Choosing the right user research methods is crucial to keeping your customers satisfied. We'll help you translate your deep understanding of market demand into products and services your users will love.

Want More?

  • Desk Research

  • Quantitative Research

  • Trends Analysis

  • Personas

  • Ethnographic Field Research

  • Tree Testing

  • Concept Testing

  • Hypothesis Validation

  • UX Audit

  • Competitor Analysis

  • Benchmarking

  • Stakeholder Interviews

  • Focus Groups

  • Market Analysis

  • Product Surveys

What Our
Clients Say

04[ Clients ]

PwC logo.
PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.
Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter

Co-FOUNDER, MUSCAT

Onnibus logo.
Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital officer, onnibus

Your UX Research Questions
Answered

07[ FAQ ]

Linked In

Klaudia Doerffer

Head of Research

Schedule a Call → Send Message →

Where UX Research
Fits in the Process

08[ Process ]

UX research is the first and most crucial step of every project. It helps you understand your business, your customers and their needs. And it influences every decision at every subsequent stage of the process.

We take the data we gather in the research phase and turn it into actionable insights. These then form the basis of your strategy, which in turn shapes your design, branding, value proposition and future product development.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

Branding

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

Content

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

Logo

Outcomes:
When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience. Working with us is not a cost. It’s an investement.

Schedule a call with our
UX Research Expert

09[ Work with Us ]

Every research challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which research solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Schedule Call
Linked In

Klaudia Doerffer

Head of RESEARCH

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.

Your Questions — Answered

  • [ Question 01 of 06 ]

    What is UX research?

    UX research is a fundamental part of the design process that sheds light on how users interact with a product or a service by gathering data. Well-conducted UX research helps build more effective and user-friendly digital products. It gives insights into user behaviour and preferences that designers can later adapt to create more successful and user-friendly products.

  • [ Question 02 of 06 ]

    Why do I need UX research services?

    UX research services are part of a whole process offered by us and deliver a deep understanding of your clients, their needs, preferences, and pain points. This knowledge is essential in the design phase to meet user expectations and provide a positive user experience. UX research helps to identify usability issues and make informed decisions based on data rather than assumptions. Thanks to that, your investments in product development align with user needs and preferences, ultimately resulting in better business results.

  • [ Question 03 of 06 ]

    How much does UX research cost?

    The cost of UX research services depends on several factors, including the scope and complexity of the research, the number of participants involved, and the specific methodologies used in the case. The price of a primary research process may amount to about $2500. As your partner, we will choose the most efficient UX research methods and tools based on your needs and goals. Working with us is an investment because products and services based on insights and research perform better and are more effective and user-friendly, influencing your business results.

  • [ Question 04 of 06 ]

    How long does the research take?

    The length of the process depends on the scope of work we agree on together. The main important factors are the goal of the research, chosen methods and tools, and the number of users we need to research. There is no one pattern on which we work. Our UX research team will fit the whole process to you and your needs. We can deliver projects within 2-8 weeks, depending on the scope and factors described above.

  • [ Question 05 of 06 ]

    Which UX Research method and tools are suitable for my case?

    It depends on the project and your expectations. It is always worth scheduling a call with us and sharing your needs. Based on that, we can suggest the best solutions for your business case.

    Our capabilities include around 30 methods and tools. The most frequently used are:

    • Usability Testing
    • Usability Testing with elements of Individuals In-depth Interviews
    • Individuals In-depth Interviews
    • Card Sorting
    • Tree Testing
    • Concept (MVP / POC) Testing
    • UX Audits
    • Customer Journey Mapping
  • [ Question 06 of 06 ]

    What does a UX research team do?

    A UX research team specialises in delivering insights and data about users' needs and behaviours to improve products and services. They are responsible for the whole research process, including interviews, observations, and data analysis, to provide valuable insights and recommendations for subsequent phases, such as strategy, branding, and UX/UI design. Our UX research team also suggests the most matched methods and tools for your needs. They prepare reports for you and also can conduct workshops with your team involved in the project.

Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

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