UX Research

Increase your chances of success by 60% with expert-led user research

Klaudia Doerffer

HEAD OF RESEARCH

“Great products are built on insights and data.
We make sure we understand both your business and your customers, every step of the way."

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.

Let’s Boost
Your Business

01 [ Introduction ]

User Research boosts business success and here’s why

UX Research helps you understand the reality of your business and the people it serves. And it’s where we start with every new project.

Whether you’re planning a completely new solution or improving an existing one, research keeps everything grounded in real-world needs. It allows you to make informed decisions that benefit your product, brand and business as a whole.
Chart-Research-mobile

Supercharge your product with our UX research services

Grab new opportunities

Uncover facts, perspectives and behaviours you can use to spark new business ideas, or refine existing products and services.

Fuel smarter decisions

Base your business decisions on real customer and market insights, and improve your chances of success in the long run.

Maximise chances of success

Remove uncertainties around your new products and ideas, and increase their chances of reaching the market successfully.

Cut out the risk

Minimise the risk of creating products that miss the target, by understanding what people genuinely want and need.

Wow your users

Understand how users really interact with your products, and focus your efforts on creating the best possible experiences for them.

Discover new ways to innovate

Identify unexpected barriers to adoption, differences between users, and ways people use your products. Then use that knowledge to power innovation.

Grab new opportunities

Uncover facts, perspectives and behaviours you can use to spark new business ideas, or refine existing products and services.

Fuel smarter decisions

Base your business decisions on real customer and market insights, and improve your chances of success in the long run.

Maximise chances of success

Remove uncertainties around your new products and ideas, and increase their chances of reaching the market successfully.

Cut out the risk

Minimise the risk of creating products that miss the target, by understanding what people genuinely want and need.

Wow your users

Understand how users really interact with your products, and focus your efforts on creating the best possible experiences for them.

Discover new ways to innovate

Identify unexpected barriers to adoption, differences between users, and ways people use your products. Then use that knowledge to power innovation.

Our Approach
to UX Research

02 [ Our Approach ]

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We carry out a range of research activities based on your commercial goals and the stage of your product, organisation or brand.

We gather qualitative and quantitative data about people and their environments. And we turn our findings into insights that inspire new products, improve existing ones, and optimise user experiences.

  • Discovery

    We start by identifying where you play – and how you’ll win. This means looking in depth at your target market, customer segments, and the broader competitive landscape.

    The process involves exploratory qualitative research, to uncover new and interesting knowledge. And it also covers market research, including competitive and trends analysis.

  • Definition

    Once we’ve understood your wider context, we look to gain a deep understanding of your potential and existing customers. 

    We use qualitative research to identify your users’ needs, expectations and pains. And we apply what we learn to help shape your offering.

  • Test and Learn

    Next, we seek to create a continuous test-and-learn environment. 

    This helps embed a virtuous cycle, where you can use qualitative and quantitative research to improve and optimise your product over time.

  • Transformation

    From here, we focus on democratising UX research within your organisation. 

    We do this by creating workflows and tools that help you make data-driven decisions, which in turn support your business goals.

Curious what’s the optimal research process for your product and challenges? Let’s schedule a free consultation.

Our UX Research
Methods and Tools

03 [ Methods & Tools ]

UX Audits
Usability Testing
In-depth
Interviews
Concept (MVP / POC) Testing
Card
Sorting
Customer Journey Mapping

Choosing the right user research methods is crucial to keeping your customers satisfied. We'll help you translate your deep understanding of market demand into products and services your users will love.

Want More?

  • Desk Research

  • Quantitative Research

  • Trends Analysis

  • Personas

  • Ethnographic Field Research

  • Tree Testing

  • Concept Testing

  • Hypothesis Validation

  • UX Audit

  • Competitor Analysis

  • Benchmarking

  • Stakeholder Interviews

  • Focus Groups

  • Market Analysis

  • Product Surveys

What Our
Clients Say

04 [ Clients ]

PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter

Co-FOUNDER, MUSCAT

Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital officer, onnibus

Where UX Research
Fits in the Process

07 [ Process ]

UX research is the first and most crucial step of every project. It helps you understand your business, your customers and their needs. And it influences every decision at every subsequent stage of the process.

We take the data we gather in the research phase and turn it into actionable insights. These then form the basis of your strategy, which in turn shapes your design, branding, value proposition and future product development.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

Branding

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

Content

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

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Outcomes:
When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience. Working with us is not a cost. It’s an investement.

Schedule a call with our
UX Research Expert

08 [ Work with Us ]

Every research challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which research solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

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Klaudia Doerffer

Head of RESEARCH

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.
Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

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