UX Research
Increase your chances of success by 60% with expert-led user research
Klaudia Doerffer
HEAD OF RESEARCH
“Great products are built on insights and data.
We make sure we understand both your business and your customers, every step of the way."
Let’s Boost
→ Your Business
01 [ Introduction ]
Supercharge your product with our UX research services
Grab new opportunities
Uncover facts, perspectives and behaviours you can use to spark new business ideas, or refine existing products and services.
Fuel smarter decisions
Base your business decisions on real customer and market insights, and improve your chances of success in the long run.
Maximise chances of success
Remove uncertainties around your new products and ideas, and increase their chances of reaching the market successfully.
Cut out the risk
Minimise the risk of creating products that miss the target, by understanding what people genuinely want and need.
Wow your users
Understand how users really interact with your products, and focus your efforts on creating the best possible experiences for them.
Discover new ways to innovate
Identify unexpected barriers to adoption, differences between users, and ways people use your products. Then use that knowledge to power innovation.
[ Featured Case Study ]
eobuwie: User Research
for the Biggest Fashion
E-commerce Leader
eobuwie asked us for the mobile app redesign, which drives 80% of their online sales. Before the UX/UI phase, we conducted extensive research to gather key insights. It included usability testing and desk research, IDIs that allowed us to understand users deeply.
See Full Case Study“Their research capacity is impressive. The quality of the research carried out is very high.”
Marcin Wcisło
Head of ECommerce Experience Design, eObuwie
Our Approach
→ to UX Research
02 [ Our Approach ]
We carry out a range of research activities based on your commercial goals and the stage of your product, organisation or brand.
We gather qualitative and quantitative data about people and their environments. And we turn our findings into insights that inspire new products, improve existing ones, and optimise user experiences.
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Discovery
We start by identifying where you play – and how you’ll win. This means looking in depth at your target market, customer segments, and the broader competitive landscape.
The process involves exploratory qualitative research, to uncover new and interesting knowledge. And it also covers market research, including competitive and trends analysis. -
Definition
Once we’ve understood your wider context, we look to gain a deep understanding of your potential and existing customers.
We use qualitative research to identify your users’ needs, expectations and pains. And we apply what we learn to help shape your offering. -
Test and Learn
Next, we seek to create a continuous test-and-learn environment.
This helps embed a virtuous cycle, where you can use qualitative and quantitative research to improve and optimise your product over time. -
Transformation
From here, we focus on democratising UX research within your organisation.
We do this by creating workflows and tools that help you make data-driven decisions, which in turn support your business goals.
Curious what’s the optimal research process for your product and challenges? Let’s schedule a free consultation.
Our UX Research
→ Methods and Tools
03 [ Methods & Tools ]
Choosing the right user research methods is crucial to keeping your customers satisfied. We'll help you translate your deep understanding of market demand into products and services your users will love.
Want More?
→ Desk Research
→ Quantitative Research
→ Trends Analysis
→ Personas
→ Ethnographic Field Research
→ Tree Testing
→ Concept Testing
→ Hypothesis Validation
→ UX Audit
→ Competitor Analysis
→ Benchmarking
→ Stakeholder Interviews
→ Focus Groups
→ Market Analysis
→ Product Surveys
What Our
→ Clients Say
04 [ Clients ]
“We’ll keep them hiring for every project in the future.”
Kornel Kulisiewicz
Business development director, PWC
“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”
David Winter
Co-FOUNDER, MUSCAT
“We were surprised how quickly they delivered everything we asked for.”
Bernard Golko
Chief Digital officer, onnibus
Must-Read Posts
→ on UX Research
06 [ Blog ]
Where UX Research
→ Fits in the Process
07 [ Process ]
Schedule a call with our
→ UX Research Expert
08 [ Work with Us ]
Klaudia Doerffer
Head of RESEARCH