Branding & Creative

There’s no brand quite like yours. And whether you’re building it from scratch or freshening up its appeal, we’ll create a solution specifically for your goals and ambitions.

Combining data and insight with our passion for design, we develop emotionally resonant brand identities and experiences. And we constantly challenge norms and assumptions – all in search of ideas that accelerate your growth and help you make an impact at scale.

• Brand Strategy

  We start by asking questions. Lots of them. We then analyse the answers, and the insights of our Research and Strategy teams, and use it all as the foundation for a future-oriented brand strategy. This is how we ensure your brand attracts and engages all the right people. 
  
  Key steps:

  • Research
  • Interviews
  • Workshops
  • Brand positioning
  • Customer journey

• Brand Concept

  With the strategy in place, we can now start creating the concept. We explore, visualise, communicate and test different ideas and directions. And we push the creative limits to ensure we create something truly great.
  
  Key steps:

  • Moodboarding
  • Creative concepts
  • Iterations
  • Testing

• Brand Identity

  Once the concept is agreed and the direction is set, we start making things real. We determine the look and feel, create the brand guidelines, and bring a holistic brand identity to life.
  
  Key steps:

  • Design deliverables
  • Brand manuals
  • Design systems
  • Guidelines
     

• Customer Experience

  Without context, branding is just a set of pretty pixels. We use the brand identity we’ve created to produce joined-up digital experiences – ones that appeal to users’ emotions and build loyalty towards your products.
  
  Key steps:

  • User experience design
  • User interface design
  • Visual design
  • Launch

Curious what’s the optimal creative process for your product and challenges?