Branding & Creative

Get your digital product noticed, remembered, and chosen over others

Jarek Marczak

Creative Director

“We create digital-first brands that are grounded in the real world of your customers. Strong, distinctive brands that help you stand out in the crowded online marketplace, connect with people on an emotional level – and gain a competitive edge over your rivals.”

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.

Win Hearts
and Minds

01[ Introduction ]

Your brand isn’t just
a logo or colour scheme

It’s people’s perception of your product, service or company. It’s all the individual elements that combine to differentiate your business from others. And it’s an outward expression of your core vision and values.

46% of consumers* are willing to pay more for brands they trust. We’ll set yours up for success by giving it a clear, long-term strategy and emotional appeal. And we’ll ensure every detail of the customer experience is consistent with your brand promise, purpose, voice and personality.

* Source

Make your brand your most powerful asset

Attract more customers

A recognisable brand that delivers consistently great experiences will help you entice and retain more customers.

Charge more
for the same

You may have a similar product to your competitors. But if yours is the preferred brand, customers will be willing to pay more.

Stir the emotions

Strengthen your relationship with customers by connecting your brand to positive emotions that resonate with them.

Inspire great decisions

A strong brand, built on a solid foundation, acts as a north star for every strategic and creative move you make.

Unite your people

When you have a distinctive brand that stands for something, it’s easier for employees to buy into your vision and values.

Create a talent magnet

Build your brand’s presence and increase your chances of attracting talented people who’ll be proud to work for you.

Own the language

Whether you’re known for quality, price, speed or sustainability, make your brand the first name people think of when they hear those words.

Attract more customers

A recognisable brand that delivers consistently great experiences will help you entice and retain more customers.

Charge more
for the same

You may have a similar product to your competitors. But if yours is the preferred brand, customers will be willing to pay more.

Stir the emotions

Strengthen your relationship with customers by connecting your brand to positive emotions that resonate with them.

Inspire great decisions

A strong brand, built on a solid foundation, acts as a north star for every strategic and creative move you make.

Unite your people

When you have a distinctive brand that stands for something, it’s easier for employees to buy into your vision and values.

Create a talent magnet

Build your brand’s presence and increase your chances of attracting talented people who’ll be proud to work for you.

Own the language

Whether you’re known for quality, price, speed or sustainability, make your brand the first name people think of when they hear those words.

Our Approach
to Branding Services

02[ Our Approach ]

There’s no brand quite like yours. And whether you’re building it from scratch or freshening up its appeal, we’ll create a solution specifically for your goals and ambitions.

Combining data and insight with our passion for design, we develop emotionally resonant brand identities and experiences. And we constantly challenge norms and assumptions – all in search of ideas that accelerate your growth and help you make an impact at scale.

  • Brand Strategy

    We start by asking questions. Lots of them. We then analyse the answers, and the insights of our Research and Strategy teams, and use it all as the foundation for a future-oriented brand strategy. This is how we ensure your brand attracts and engages all the right people. 

    Key steps:

    • Research
    • Interviews
    • Workshops
    • Brand positioning
    • Customer journey
  • Brand Concept

    With the strategy in place, we can now start creating the concept. We explore, visualise, communicate and test different ideas and directions. And we push the creative limits to ensure we create something truly great.

    Key steps:

    • Moodboarding
    • Creative concepts
    • Iterations
    • Testing
  • Brand Identity

    Once the concept is agreed and the direction is set, we start making things real. We determine the look and feel, create the brand guidelines, and bring a holistic brand identity to life.

    Key steps:

    • Design deliverables
    • Brand manuals
    • Design systems
    • Guidelines
       
  • Customer Experience

    Without context, branding is just a set of pretty pixels. We use the brand identity we’ve created to produce joined-up digital experiences – ones that appeal to users’ emotions and build loyalty towards your products.

    Key steps:

    • User experience design
    • User interface design
    • Visual design
    • Launch

Curious what’s the optimal creative process for your product and challenges? Let’s schedule a free consultation.

Build a Distinctive, Consistent
and Memorable Brand

03[ Methods & Tools ]

Brand Strategy
Logo Design
Brand Experience
Websites and Apps
Visual Guidelines
Graphic Systems

There's more to your brand than you might think. We create all the elements you need for a stand-out brand identity. And we apply them consistently across all your digital touchpoints.

Want More?

  • Content Identity

  • 3D Design

  • Photography

  • Communication Strategy

  • Motion Identity

  • Video Content

  • Naming

  • Content Strategy

What Our
Clients Say

04[ Clients ]

PwC logo.
PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.
Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter

Co-FOUNDER, MUSCAT

Onnibus logo.
Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital Officer, Onnibus

Your Branding Questions
Answered

06[ FAQ ]

Jarek Marczak Linked In

Jarek Marczak

Creative Director

Schedule a Call → Send Message →

Where Branding
Fits in the Process

07[ Process ]

Our branding team build on insights gained from the research and strategy phases of the process. Their work has a strong influence on the content, concept and design stages. And it provides the basis for every creative decision made along the way.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

Branding

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

Content

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

Logo

Outcomes:
When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investement.

Schedule a call with our
Branding Expert

08[ Work with Us ]

Every branding challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which branding solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Schedule Call
Linked In

Jarek Marczak

Creative Director

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.

Your Questions — Answered

  • [ Question 01 of 08 ]

    Can we cooperate on branding-specific projects without the UX part?

    Yes and no. Branding is one of the tools that we offer to deliver your business goals. It plays a significant role in the UX design process and often intertwines with various stages of the design journey. Therefore, UX designers should collaborate closely with branding experts to ensure a seamless and harmonious user experience. Our approach is comprehensive, and we help you implement successful business strategies across various digital platforms and channels.

  • [ Question 02 of 08 ]

    Why do I need branding and creative services?

    Branding and creative services are part of the process that we offer to your company. We build on insights gained from research and strategy phases, and our work strongly influences content, concept and design stages. Our services provide the basis for every creative decision made along the way. Thanks to that, every detail of the customer experience is consistent with your brand promise, purpose, voice and personality, which is especially important in B2C companies. In today’s digital age, where competition is fierce, and consumer attention spans are short, it is more important than ever for businesses to have strong branding and build brand recognition, loyalty, and trust over time.

  • [ Question 03 of 08 ]

    What are the deliverables we can expect to receive?

    It depends on the project and your expectations. We can create all the elements you need for a stand-out brand identity.

    Our capabilities include:

    • Brand Strategy
    • Logo Design
    • Brand Experience
    • Websites and App
    • Visual Guidelines
    • Graphic Systems
  • [ Question 04 of 08 ]

    What kind of ROI can we count on?

    We believe that numbers and realised projects can talk on their own. We have successfully realised projects for various brands where our work impacted the whole business. Creating innovative, user-friendly, and market-ready digital products that effectively meet user needs and business goals is an investment. Check out our outcomes.

  • [ Question 05 of 08 ]

    What does your strategic process involve?

    Asking questions is the beginning of the process. Then, we move to analyse the answers and the insights of our research and strategy teams and use it all as the foundation for a future-oriented brand strategy. This is how we ensure your brand attracts and engages all the right people. Key steps:

    • Research
    • Interviews
    • Workshops
    • Brand positioning
    • Customer journey
  • [ Question 06 of 08 ]

    How much input will we have during the process?

    We are your partner in the process, meaning you will be involved in every step. Everything we build is based on insights from the research and strategy phases. Their work provides the basis for every creative proposition we deliver to you.

  • [ Question 07 of 08 ]

    Do you have experience in my industry and market?

    We are a group of experts across 20+ industries who gained experience in our country and abroad. Check out what our specialisations are.

    We are not afraid of challenges, as evidenced by the portfolio of our clients. Our partners are big brands and startups from various industries and markets. We were involved in expanding the Booksy product globally and co-created the concept and platform MoonieNFT from scratch. We also led a digital transformation programme for a governmental platform for one of the Arabic markets. Find out more about our realisations.

  • [ Question 08 of 08 ]

    Can you work on already existing branding?

    Yes, we can work on your branding. As our offer is comprehensive, new insights can appear, which will be helpful and worth introducing to your branding after the research and strategy phase. Please also remember that branding often needs to be additionally matched to digital products.

Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

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