What is
Branding?
Branding is the collective impression a company projects to its customers and the market. While it encompasses more than just visuals elements, components like logos, colour palettes, and the overall visual identity - are crucial. They act as the face of the brand - the first and most persistent touchpoint for your audience.
On top of that, branding shapes this perception through a consistent and strategic presentation of all visual and communicative elements. It creates a gut feeling customers get about your brand.