Branding

You've probably heard the saying "stand out from the competition" a thousand times. Now it’s time to move from words to deeds and make your brand fly high. Like bisons, Flying Bisons.

What is
Branding?

Branding is the collective impression a company projects to its customers and the market. While it encompasses more than just visuals elements, components like logos, colour palettes, and the overall visual identity - are crucial. They act as the face of the brand - the first and most persistent touchpoint for your audience.

On top of that, branding shapes this perception through a consistent and strategic presentation of all visual and communicative elements. It creates a gut feeling customers get about your brand.

Differentiate your business
with Branding

Branding's primary value lies in its ability to differentiate your business in a saturated market. Effective branding, especially through compelling visual elements, can:

Increase recognition and customer recall

“Oh, I know that brand!” - this sentence perfectly explains why brand recognition is so important. A well-prepared branding strategy makes your company known among your target audience, which increases the chances for conversion.

Build trust and credibility with your audience

Branding reflects your promises and values, deepens relationships, and cultivates customer loyalty. Your audience should see you as the go-to option, building up trust and keeping them coming back for more.

Support your marketing efforts and make them more effective

A well-defined brand provides a solid foundation for cohesive and impactful marketing messaging. It ensures that every message you send resonates powerfully with your target audience, boosting the effectiveness of your campaigns and driving engagement and conversions.

Drive customer loyalty and advocacy


By forging genuine connections and delivering memorable interactions, you retain loyal customers and inspire them to become vocal advocates, spreading the word about your brand far and wide. This leads to repeat purchases, higher customer lifetime value, and, at the end of the day, significant revenue growth.

Our approach to
Branding

Our team of creative minds is already waiting to elevate your branding to another level. How?

Following this 5-steps approach:

  • Defining your brand

    Branding starts from understanding and articulating what your business stands for, its core values, mission, and unique value proposition. It lays the foundation for a compelling brand identity that resonates with your audience.

  • Designing a visual identity

    Next, we craft captivating visual elements, from a logo design to a colour palette and typography, ensuring your brand is visually distinctive and memorable across all digital platforms.

  • Harmonising your brand across all channels

    We seamlessly implement your brand's visual identity into every digital touchpoint. It guarantees consistency in messaging and visuals across your website, social media channels, and beyond.

  • Preparing visual guidelines

    Create visual guidelines for both internal and external communication. It will help you effectively spread your brand’s values and personality among your team and customers.

  • Continuous evaluation

    Branding is not a one-time effort but an ongoing process that adapts to changing markets and consumer perceptions. While working with you, we recommend an ongoing evaluation of the implemented ideas. It ensures your brand remains agile and responsive to market shifts, maintaining its relevance and impact on your target audience.

Our Branding
Methods And Tools

[ Methods & Tools ]

Brand Strategy
Logo Design
Brand Experience
Websites and Apps
Visual Guidelines
Graphic Systems

There's more to your brand than you might think. We create all the elements you need for a stand-out brand identity. And we apply them consistently across all your digital touchpoints.

Want More?

  • Content Identity

  • 3D Design

  • Photography

  • Communication Strategy

  • Motion Identity

  • Video Content

  • Naming

  • Content Strategy

What Our
Clients Say

[ Clients ]

PwC logo.
PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.
Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter

Co-FOUNDER, MUSCAT

Onnibus logo.
Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital Officer, Onnibus

Where Branding
Fits in the Process

[ Process ]

Our branding team build on insights gained from the research and strategy phases of the process. Their work has a strong influence on the content, concept and design stages. And it provides the basis for every creative decision made along the way.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

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Digital Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

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Branding

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

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Content

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

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UX/UI Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

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Web & Mobile Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

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Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

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Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

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Photo & Video Production

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

Learn more
Logo

Outcomes:
When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investement.

Schedule a call with our
Branding Expert

[ work with us ]

Every branding challenge is different. That’s why we offer you a free consulting session with one of our
in-house experts.

You’ll have the chance to explore which branding solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Jarek Marczak

Creative Director

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.
Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

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