Visual Guidelines

To build strong brand recognition and trust, you need a consistent and memorable visual identity across all customer touchpoints. That's where visual guidelines come into play.

All Branding Services

What are
Visual Guidelines?

Visual guidelines shape the appearance and style of brands and user interfaces, ensuring the graphical consistency of your brand across different platforms and communication channels. They cover logo use, colours, fonts, images, and layout for a unified brand look.

Depending on your needs, these guidelines can range from detailed brand books to simple style guides. Custom-made rather than template-based, they help design teams stay aligned and speed up the creation of brand materials across departments.

Keep your brand identity consistent
→ with Visual Guidelines

Learn more about how visual guidelines boost recognition, streamline design, and enhance user engagement, paving the way for a cohesive and memorable brand identity.

Consistent branding

Visual guidelines ensure your brand is memorable and recognisable, enhancing brand identity and user trust across various platforms.

Streamlined design process

Design teams can focus on innovation with clear visual standards rather than deliberating over visual details. It’s speeding up the design process and maintaining project consistency.

Enhanced user experience

Unified and thoughtfully designed visual elements create a more intuitive and enjoyable user experience. It increases user engagement and satisfaction, fostering loyalty and trust in the brand.

Effective implementation

Visual guidelines act as a structured framework for designers, streamlining the design and implementation process to ensure every visual element consistently reflects the brand's vision and objectives.

Versatility across platforms

Visual guidelines are crafted to be adaptable across various platforms and devices, ensuring that the brand's visual identity is preserved and effective regardless of how or where you use it.

Guided decision-making

For new projects or updates, visual guidelines provide a reference point, making decision-making easier for designers and brand managers, ensuring consistency in future developments.

Improved brand communication

Using visuals that resonate with the target audience helps communicate the brand's message more effectively, improving the overall impact of your efforts.

Simplified rebranding  or updating

If there's a need to rebrand or update a brand's look, visual guidelines help keep the process smooth and uniform, ensuring the brand's main values and identity stay unchanged.

Our Approach to
Visual Guidelines

At Flying Bisons, we see Visual Guidelines as a comprehensive set of rules determining the look and feel of a user interface and brand. It ensures immediate consistency, unity, and a future-proof direction for other designers and the brand, avoiding introducing conflicting visual solutions or communications.

Thorough research
We begin with an in-depth analysis of your brand, market, competitors, and target audience. This research informs our understanding of your brand's unique position and the visual expectations of your audience.
Brand goal alignment
We align our visual strategy with your brand’s goals and values. This ensures that the visual guidelines we develop are not just aesthetically pleasing but also reflect the business goals.
Development of key visuals (KV)
Our team prepares the main key visuals which act as the cornerstone for the visual guidelines. These KVs are designed to capture the essence of your brand in a visually impactful way.
Close collaboration and approval
We work closely with your team throughout the process, seeking feedback and approval at key stages to ensure that the visual guidelines align with your vision and expectations.
Expanding the visual framework
After finalising the key visuals, we expand them into a comprehensive set of visual guidelines. This includes detailed specifications for colours, fonts, typography, layout, icons, and other UI elements.
Ensuring flexibility and scalability
Our visual guidelines are designed to be flexible and scalable, accommodating future growth and changes. This makes them stay relevant and useful as technology or market trends evolve.
Documentation and delivery
We provide a detailed document outlining the visual guidelines. This document serves as a reference for your team and any external partners, ensuring consistency across all future projects.
Implementation support
Post-delivery, we offer support in implementing these guidelines across your various platforms and campaigns, ensuring a smooth transition to the new visual strategy.
Ongoing review and adaptation
We understand that brands evolve. Therefore, we offer ongoing review services to adapt and update the visual guidelines as your brand grows and market dynamics change.

“Imagine us creating visual rules that keep your brand's image unified, while also infusing it with a vibrancy that captivates your audience.”

Jarek Marczak

creative director, flying bisons

Build a Distinctive, Consistent
→ and Memorable Brand

[ Methods & Tools ]

Branding

Motion Design

3D Design

Art Direction

Illustrations

Interactive Digital Solutions

There's more to your brand than you might think. We create all the elements you need for a stand-out brand identity. And we apply them consistently across all your digital touchpoints.

Want More?

Branding Strategy
Visual Guidelines
Content Identity
Photography
Communication Strategy
Motion Identity
Video Content
Naming
Content Strategy

What Our
→ Clients Say

[ Clients ]

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz

Business development director, PWC

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter

Co-FOUNDER, MUSCAT

“We were surprised how quickly they delivered everything we asked for.”

Bernard Golko

Chief Digital Officer, Onnibus

Where Branding
→ Fits in the Process

[ Process ]

Our branding team build on insights gained from the research and strategy phases of the process. Their work has a strong influence on the content, concept and design stages. And it provides the basis for every creative decision made along the way.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

Learn more

Digital Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

Learn more

Branding & Creative

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

Learn more

Copywriting & UX Writing

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

Learn more

Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

Learn more

Web & Mobile Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

Learn more

Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

Learn more

Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

Learn more

Photo & Video Production

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

Learn more

Outcomes:
When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investement.

+84.3%

CR uplift for KFC e-commerce in the first year

10.3 million

Unique monthly users on naTemat's media platform

€500k

ROI for OnniBus in the first year

Schedule a call with our
→ Branding Expert

[ work with us ]

Every branding challenge is different. That’s why we offer you a free consulting session with one of our
in-house experts.

You’ll have the chance to explore which branding solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Schedule Call Send Message

jarekexpert — Jarek Marczak

Creative Director

jarekexpertmobile — Jarek Marczak

Creative Director

Visual Guidelines

What areVisual Guidelines?

Keep your brand identity consistent→ with Visual Guidelines

Our Approach toVisual Guidelines

Build a Distinctive, Consistent → and Memorable Brand

Want More?

What Our → Clients Say

Where Branding → Fits in the Process

Outcomes: When our partners succeed, we succeed

Schedule a call with our → Branding Expert

Every branding challenge is different. That’s why we offer you a free consulting session with one of ourin-house experts.

What are
Visual Guidelines?

Keep your brand identity consistent
→ with Visual Guidelines

Our Approach to
Visual Guidelines

Build a Distinctive, Consistent
→ and Memorable Brand

What Our
→ Clients Say

Where Branding
→ Fits in the Process

Outcomes:
When our partners succeed, we succeed

Schedule a call with our
→ Branding Expert

Every branding challenge is different. That’s why we offer you a free consulting session with one of our
in-house experts.