Helping Poland’s second-largest

cosmetics retailer show

its best face online.

Great businesses are built on exceptional experiences. To make those experiences possible, you first have to understand your users’ needs, motivations, pains, goals, and behaviours.

So that’s where we started with Hebe, as we do with all our clients. And we soon arrived at a key insight. Although our specific job was to digitise their offline services, we had to ensure the online offering provided the same consistent, first-class experience that customers receive and expect across all channels.

Google Analytics and CRM data analysis

Based on our qualitative research and insights from the discovery phase, we created a clear and simple model of how the new e-commerce site would work. We defined the essential user flows and patterns, which let us move to the project's next stage with as little risk as possible.

Clarifying the scope and content of the new e-commerce site.

The old Hebe website was heavy on content and had dozens of subpages. So, before we could start creating any sketches, we needed to organise and prioritise the scope of the new platform.

We added multiple pages focused on e-commerce while identifying and removing old content with low view counts. Thanks to that, we could keep time and costs to a minimum and focus on the essential parts of the site.

Defining essential subpages and the interaction design.

Many designers start their design process with sketches, before jumping straight into wireframes. In doing so, they miss a crucial step: wireflows. Wireflows are simple sketches of the screens and interactions a user must follow to complete a specific task. And, on this occasion, they would prove to be an essential building block for the new platform’s success.

Simplifying the experience of browsing products and categories.

Finding simple, user-friendly ways to present product categories is challenging in any e-commerce project. In Hebe's case, we solved it by creating unique collections for all the main product categories – giving users an easy way to explore the most attractive offers.

Getting the wireframes right.

We created wireframes of 200 unique screens for web, mobile and tablet touchpoints. All our design decisions were based on our previous research and client collaboration, which minimised the risk of any major changes being needed after launch.