Weaving a seamless user experience
for the German textile brand’s online
customers.
Textile One
Retail
E-commerce
B2B
[ around the web ]
Behance[ PROJECT SUMMARY ] Textile One needed to revamp its digital presence to position itself as an industry leader in textile sourcing and design. For that, they came to us. Together, we developed a tailor-made solution that’s… a perfect fit for customers!
Industry:
Retail
Products:
E-commerce
Market:
B2B
[ HIGHLIGHTS ]
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German apparel production and manufacturing company
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Founded in 2009 to help businesses manage and optimise workwear processes
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Specialists in outdoor and activewear
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Operates its own high-capacity factory in Istanbul
[ around the web ]
Behance[ BUSINESS NEED ]
The need for a tailored
customer experience
Textile One is a well-established brand with over 10 years’ experience helping other companies manage their workwear processes.
The founders of Textile One met us for the first time in early 2018. The initial meetings focused on the basic approach to the project, as well as defining the vision and digital strategy for the company.
Textile One already had a digital solution – however, it needed an uplift. Based on first assessments, it was clear that the goal would not only be to redesign the digital product itself, but also reshape the customer experience as a whole.
[ Goals ]
Knitting everything together
(digitally)
Taking things to the next level
Textile One already had an established market position. The task was to take things up a notch and help position the company as a market leader.
From strategy to launch
The client needed a partner to take care of the entire redesign process. As a result, Flying Bisons were responsible for the discovery, strategy, UX and UI design, as well as development, quality assurance, and optimisation.
Enhancing the digital experience
Working closely with the client, we would need to reimagine the brand’s entire digital presence, and better reflect the company’s mission of making workwear managment easy and accessible.
[ Testimonial ]
“Working with Flying Bisons was a big step forward for us. We succeeded in redesigning our whole online presence – including our logo, the order process and overall customer experience. As a startup company, the project-based as well as long-term work with the Flying Bisons’ professionals was and is an insightful, successful and also very pleasant experience.”
Christian Yaglioglu
Co-Founder & Managing Director, Textile One
[ APPROACH ]
A solution made
to measure
The fabric of the solution
To build a great solution, the project needed some solid groundwork. Most importantly, this included a good information architecture – and more.
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Information architecture – simplified
Textile One’s information architecture could benefit from a revamp. So, we simplified the content and structured everything to reflect customer expectations. We also ditched any redundant elements of the site to reduce the complexity and scope of the project. At the same time, we added a few components to create extra value for the user: Wizzard, Enhanced Product Designer, B2E Solution.
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Decluttering the product range
Once we’d simplified the information architecture, we went a step further and streamlined the number of industries and products too. This would make it easier for both customers and the company itself to navigate the site and find what they’re looking for.
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Redefining the brand image
In close collaboration with Textile One, we developed a new brand image that better reflects the company’s values and professional approach. We worked with Konrad Sybilski, one of the best graphic designers in Poland, to create new branding that includes many applications of the logo and brand visuals.
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Creating customer segments
During discovery, we found that most clients are either large enterprises or small businesses. This segmentation enabled to simplify processes with the customer — and helped shape a dual value proposition for Textile One:
Personalised consulting services for large enterprises
Optimisation and automation of the user experience for smaller clients
Overall, this approach would add value for two customer segments while also minimising operational costs.
Next, Textile One's solution needed some general user experience polishing – to make the solution as user-friendly and good to interact with as possible.
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Building authority with content
The Knowledge Center is the platform's informational hub, enriched by FDC's visually appealing, educational content. Over 40 video tutorials and step-by-step guides provide valuable insights to support users throughout their journey.
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Clear structure and easy flows
Once we had a clear vision for the content, as well as the functionalities within the scope of the first release, we started working on the sitemap and user flows.
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Tackling the e-commerce challenge
Textile One’s e-commerce store is a crucial part of the website for their small business clients. We created a visually pleasing design with a content-first approach, aimed at encouraging users to focus primarily on the products.
We wanted to minimise the time it takes users to find what they need – so we made sure all products are easy to locate through search, categories and filters. Each product also has a detailed description to answer users’ questions and improve SEO. -
Configuring order preferences
It may seem simple on the surface, but designing the product configurator proved a tricky task that took a couple of days to crack. Since most clients buy in bulk, they’re likely to order one item in many different colours and sizes. Our intuitive solution allows users to configure their orders quickly and easily – no matter the size of their basket.
Finally, personalisation was key. Both from the perspective of Textile One’s clients – but also the platform’s development stage.
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An intuitive product design tool
Most of Textile One’s clients need to customise their products – for instance, by adding a company logo to an item of workwear. With those needs in mind, we created a product design tool that enables users to personalise their items in any way they wish. This is a key feature that sets Textile One apart in the eyes of users, while minimising operational costs for the company itself.
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Automating the consultancy service
For over a decade, Textile One has been helping companies to choose the best possible workwear. We wanted to preserve and build on their image as expert consultants. But we also needed to consider ways to streamline and automate the process.
For this, we designed a help wizard that asks users a few simple questions and removes a layer of work for Textile One’s customer support. Based on answers, users receive recommendations. And they still have the option to rely on Textile One’s consulting service, should they need to. -
Product development
We chose to use Shopify as Textile One’s e-commerce platform. But we also needed to develop a custom solution to elevate the customer experience. We worked with a Shopify expert to help us implement the design as quickly as possible, and optimise the time and budget for the development stage.
[ Results ]
Fitting results
In total, we delivered over 100 new screens for mobile and desktop – the fruit of over 300 hours of development work spread over five months.
As a result, Textile One could offer their clients a completely new experience, pleasant and enjoyable – only fitting for a company aiming to become a market leader.
Overall, thanks to the new digital suite, Textile One was ready to conquer the rest of the market – and enjoy even greater success.
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