Product Design

As product design experts, we specialise in designing digital products with high levels of usability, based on real customer needs.

What we do isn’t to be confused with creative design, which is all about visual communication. Although the products we design are always aesthetically inspiring as standard.

We see ourselves more as engineers than designers. And our interdisciplinary team is at its best when working on highly complex products with challenging user requirements.

• Design Kick-off

  This is where we officially launch the design phase of the project. 
  
  We provide our team with everything they need to do great work. And we make sure everyone is united around the strategy and common project goals.

• High-level Design

  We start the design process by creating structure, and translating business needs into a design outline. 
  
  This involves defining the information architecture, sitemap, flows, screens and components inventory.

• Concept & Validation

  With the structure in place, we start to explore how the product might look and feel. 
  
  We work on its form, colour scheme and overall visual style. And we define how the product will be used and navigated by the target audience.

• UX Design

  At this point, we’re ready to create functional mock-ups to show the product’s full capabilities. 
  
  These wireframes also define where users should search for specific information, and how they’ll navigate it.

• UI Design

  Once the UX part is complete, we start designing the user interface based on the concepts developed earlier in the process. 
  
  Our focus here is finding the perfect balance between usability, accessibility, and aesthetic appeal.

• Testing & Validation

  The product can only succeed if it meets customer expectations. 
  
  With this in mind, testing forms a crucial part of our design process – and we look to validate our assumptions as early and as often as possible.

• Design System

  We make sure any platform we create is based on reusable components, modules and sections. 
  
  This helps to significantly reduce design and development time and costs, should you decide to add new elements in future.

• Development Handover

  This is arguably the most crucial step in the process. It's where we hand our design files over for our (or yours) development team to execute. And getting it right means saving hundreds of hours' work in the development phase.
  
  We make sure this stage is as smooth and seamless as possible. And we minimise any risk of miscommunication, ensuring all our developers are crystal clear on how everything should be implemented.

Curious what’s the optimal design process for your product and challenges?