Whether ordering a taxi, food delivery, making a money transfer, or shopping, we all rely on mobile apps. Do you want to stay ahead of the curve? Don't forget about mobile.
In mobile app design, UX focuses on the user's overall experience and ease of use, while UI concerns the app's visual elements and interactivity. The goal is to create an engaging, intuitive interface for touch-based, smaller screens.
Mobile apps are designed and developed to give users easy and convenient access to various features, content, and services on their mobile devices. Regarding UI/UX, there are several vital aspects to consider when creating mobile applications.
Intuitive user interface
Users expect a simple and intuitive way to interact with the app, so providing easy navigation, understandable icons and buttons, and a consistent layout and structure is essential. The UI should be clear, legible, and aesthetically pleasing, allowing users to quickly find what they need and comfortably use the app's features.
Diversity of devices
Each mobile platform (e.g., iOS, Android) has specific guidelines and UI design principles. Appropriately adapting the app to different devices and platforms is vital to ensuring a consistent and optimal user experience across all devices.
Power of personalisation
Mobile apps should be personalised and tailored to individual user preferences and needs. Analysing user behaviours and preferences allows customisation of content, features, and UI layout to provide a more personalised experience.
Our workstyle on UX/UI design aims to provide users with a convenient, satisfying, and valuable experience when using the mobile app. With the right UI/UX design approach, your app will become a helpful tool and a significant contributor to the company's success.
Let's find out how we do it in Flying Bisons.
We start the process by researching to understand the target audience's needs, preferences, and pain points. These insights usually include market analysis, user interviews, and surveys.
Having all the research done, we define what the app is meant to achieve and its core functionality. This ultimate business goal guides the overall design and feature set.
In the next step, we work on user personas representing the app's primary users. We outline scenarios and use cases to envision how your target personas will interact with the app.
We start with basic sketches to lay out the app's structure. Then, we create wireframes to detail your app's layout and elements, focusing on user flow and interaction design.
Next, we develop the user interface, choosing colour schemes, typography, and graphic elements. Also, we ensure the UI is aesthetically pleasing and aligns with the app's branding
In this step, we create an interactive prototype of the app. Also, we conduct user testing sessions to gather feedback on usability and overall experience.
We use the feedback to refine and iterate the design. We focus on improving usability and ensuring the app meets customers' expectations.
When the design is ready, we hand it over to the development team. Also, we continuously test the app for functionality and UX/UI design adherence during development.
Once launched, we monitor the app’s performance and gather user feedback. To do that, we use analytics and user feedback to make further improvements.
To keep your app deep in your customer's hearts, continuously update the app, improving the UX/UI based on user feedback and evolving technology and design trends.
[ Methods & Tools ]
Whether you need a high-converting launch site, or a groundbreaking digital experience to take things to the next level, our creative product design team has the skill and passion to deliver.
Visual Design
Lo-fi Wireframes
Hi-fi Wireframes
Information Architecture
Icons
Screens Inventory
UX Copy & Microcopy
Microinteractions
Design Systems
Illustrations
Motion Design
Project Handover
[ Clients ]
“We’ll keep them hiring for every project in the future.”
Kornel Kulisiewicz
Business development director, PWC
“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”
David Winter
Co-FOUNDER, MUSCAT
“We were surprised how quickly they delivered everything we asked for.”
Bernard Golko
Chief Digital officer, onnibus
[ Process ]
[ work with us ]
Michał Proniewicz
Head of Design
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
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