Icons

In a digital landscape filled with complex interfaces and crowded visual elements, simplicity and clarity are essential. This is where iconography steps in, serving as a visual language enhancing communication.

All UX/UI Design Services

What is
Iconography?

Iconography is the art and science of designing visual symbols that represent actions, objects, or concepts. These symbols – commonly referred to as icons – play a vital role in enhancing the usability and aesthetic appeal of digital interfaces. Icons simplify communication, enabling users to quickly understand functionality or navigation without relying solely on text.

Icons serve as visual cues that support and reinforce your digital product’s design language. When designed thoughtfully, they contribute to a cohesive and intuitive user experience. Moreover, icons can bridge language gaps, making your product more accessible to a global audience.

Elevate your user experience
→ with Iconography

Iconography isn’t just about adding decorative elements – it’s about creating a functional and intuitive interface that meets user needs. Let’s explore the key benefits that professionally designed icons can bring to your brand.

Simplified communication

Icons convey complex ideas at a glance, eliminating the need for lengthy explanations. This makes interactions more efficient and helps users quickly understand key functionalities or actions.

Increased engagement

Visually appealing icons grab users’ attention and make interfaces more interactive. Engaging iconography can encourage users to explore your platform further, boosting retention rates.

Reduced cognitive load

By replacing or complementing text with intuitive symbols, icons help reduce the mental effort required to understand your interface. This leads to a smoother and more enjoyable user experience.

Cross-cultural accessibility

Icons can bridge language barriers by using universally recognized symbols. This makes your UI more inclusive and accessible to a global audience.

Brand recognition

Custom-designed icons can reinforce your brand identity by incorporating unique visual elements that align with your style guide. This not only enhances user recognition but also strengthens brand consistency.

Space optimization

Icons are compact and versatile, making them ideal for conserving space on interfaces. They allow you to convey essential information without cluttering the design.

Our approach to
Iconography

Designing effective icons requires a blend of creativity, precision, and strategic thinking. Here’s how we craft iconography systems tailored to your digital product’s unique needs:

Understanding your brand and users
We begin by learning about your brand’s identity, values, and target audience. This foundational knowledge ensures that the icons we create align with your overall design language and resonate with your users. User research plays a crucial role in identifying the styles and symbols that will be most intuitive to your audience.
Defining a visual style
Consistency is key to a successful iconography system. We define a cohesive visual style that reflects your brand’s personality, considering factors like line thickness, color schemes, and shapes. Whether it’s minimalistic or illustrative, the style will suit your brand’s aesthetic.
Iterative design process
Our designers sketch, refine, and test icons to ensure clarity and usability. Each icon undergoes multiple iterations to strike the perfect balance between form and function. We also conduct usability tests to confirm that users can easily understand and interact with the icons.
Collaboration and feedback
Your input matters. We collaborate closely with you throughout the process, incorporating feedback to align the icons with your vision and goals. This collaborative approach ensures that the final product is both functional and reflective of your brand.
Integration and testing
Once the icon set is complete, we assist with seamless integration into your platform. We’ll also evaluate the icons in real-world scenarios, gathering data to identify any necessary refinements. This ensures that the icons not only look great but also perform effectively in guiding users.

By investing in bespoke iconography, you’re not just enhancing your online solution’s usability - you’re elevating its entire visual and functional experience.

Digital Product Design
→ for All the Touchpoints

[ Methods & Tools ]

E-commerce

Mobile Applications

Web Applications

Websites

Digital Kiosks

SaaS Products

Whether you need a high-converting launch site, or a groundbreaking digital experience to take things to the next level, our creative product design team has the skill and passion to deliver.

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Visual Design
Lo-fi Wireframes
Hi-fi Wireframes
Information Architecture
Illustrations
Icons
Screens Inventory
UX Copy & Microcopy
Microinteractions
Design Systems
Motion Design
Project Handover

What Our
→ Clients Say

[ Clients ]

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz

Business development director, PWC

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter

Co-FOUNDER, MUSCAT

“We were surprised how quickly they delivered everything we asked for.”

Bernard Golko

Chief Digital officer, onnibus

Where Product Design
→ Fits in the Process

[ Process ]

Digital product design is all about identifying and solving user problems. So our part of the process leans heavily on the earlier research and strategy phases.

Our work also overlaps with that of the branding team, as it’s our job to execute their brand vision across the product. We’re involved in the development phase, too, as we need to make sure all our designs are brought to life exactly as we intended.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

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Digital Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

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Branding & Creative

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

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Copywriting & UX Writing

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

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Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

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Web & Mobile Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

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Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

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Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

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Photo & Video Production

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

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Outcomes:
When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investment.

+84.3%

CR uplift for KFC e-commerce in the first year

10.3 million

Unique monthly users on naTemat's media platform

€500k

ROI for OnniBus in the first year

Schedule a call with our
→ Product Design Expert

[ work with us ]

Every product design challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which research solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Send Message

michalexpert — Michał Proniewicz

Head of Design

michalexpertmobile — Michał Proniewicz

Head of Design

Icons

What is Iconography?

Elevate your user experience → with Iconography

Our approach to Iconography

Digital Product Design → for All the Touchpoints

Want More?

What Our → Clients Say

Where Product Design → Fits in the Process

Outcomes: When our partners succeed, we succeed

Schedule a call with our → Product Design Expert

Every product design challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

What is
Iconography?

Elevate your user experience
→ with Iconography

Our approach to
Iconography

Digital Product Design
→ for All the Touchpoints

What Our
→ Clients Say

Where Product Design
→ Fits in the Process

Outcomes:
When our partners succeed, we succeed

Schedule a call with our
→ Product Design Expert