E-commerce Websites

You only get one chance to make a good first impression. So, to charm your new customers, make sure your e-commerce website shines bright. We're here to make it happen.

Why you need
a well-designed
E-commerce Websites

There must be more than just offering great products to satisfy users in an e-commerce environment. A well-designed website that provides a positive impression and allows users to navigate freely and quickly is equally crucial. 

The importance of a well-designed e-commerce website must be recognized, as unclear and difficult-to-navigate websites lead to approximately 46% of customers abandoning their orders.

Benefits of exquisite
E-commerce Websites

Simply put, a well-designed e-commerce website increases your chance of closing the deal with your clients. But what exactly does this design make people want to buy from you? Let's find out.

Captivate users with 
eye-catching UI

A well-executed interface greatly enhances accessibility, a vital feature for any product. It makes your store inclusive and available for everybody without excluding people with disabilities.

First things first

A clear visual hierarchy enables users to find the necessary information and make product choices more efficiently, ultimately improving sales.

Assist users with great UX

Just like getting lost in the streets of a city, users can also get lost on a website. The solution for both scenarios lies in design and UX design, which helps users find what they are looking for seamlessly through practical Information Architecture.

Research is the new black

Different user types adopt various search strategies on the Internet. Conducting thorough research and implementing appropriate design techniques can identify these user types and tailor the e-commerce website to meet their needs.

Our Approach
to UX/UI design
in E-commerce

We base our work on the latest industry trends and standards. We continuously enhance our skills through collaboration with major e-commerce companies from all around the world. If you’re looking for a UX/UI design partner for your e-commerce store, look at our workflow. If we match, then let’s do something great!

  • Research and analysis

    Understanding the target audience and market trends is essential in creating visually appealing products. That’s why we start by analysing your target group and the industry in which you operate. We conduct surveys, analyse competitor websites, and gather customer feedback to identify your user needs and preferences. This data-driven approach helps us create a design that resonates with your target users and stands out in the market.

  • Wireframing and prototyping

    Having all the research done, we jump to wireframing and prototyping. In this step, we develop wireframes to outline the basic structure of the e-commerce site. Prototypes help us to visualise the user interface, focusing on intuitive navigation and a seamless user journey. It helps refine the layout and functionality before moving to a detailed design.

  • Visual design

    In this step, we implement branding elements such as colour schemes, typography, and imagery to create an aesthetically pleasing interface. That aligned with the brand identity and focused on the target audience's preferences. Also, we ensure that the design makes a coherent experience across all pages.

  • User testing and feedback

    The next thing on our list is idea validation. We conduct user testing sessions to gather insights into the user experience. We collect valuable feedback on usability issues by monitoring how users interact with the site. This step is crucial for identifying and rectifying design flaws and ensuring a user-friendly interface.

  • Implementation and optimisation

    Time for the development phase. In this step, we collaborate with developers to ensure accurate implementation of the design. After the launch, we continuously monitor user behaviour and site performance. Also, we use analytic tools to identify areas for improvement and optimise the design for better engagement and conversion rates.

  • Accessibility and compliance

    We focus on creating digital products for everyone. Literally everyone. That's why we pay great attention to ensuring that our design meets accessibility standards, making the site usable for all users, including those with disabilities. Also, we check if everything complies with legal requirements such as data protection and privacy policies—everything for trust and credibility.

  • Continuous improvement

    To make your online store on top of your market, we keep the design up-to-date with evolving user expectations and technological advancements. We regularly update content, incorporate new features, and enhance the user experience to stay competitive and relevant in the dynamic e-commerce landscape.

Digital Product Design
for All the Touchpoints

[ Methods & Tools ]

Web Applications
Digital Kiosks
SaaS Products

Whether you need a high-converting launch site, or a groundbreaking digital experience to take things to the next level, our creative product design team has the skill and passion to deliver.

Want More?

  • Information Architecture

  • Visual Design

  • Icons

  • Screens Inventory

  • Lo-fi Wireframes

  • UX Copy & Microcopy

  • Microinteractions

  • Design Systems

  • Hi-fi Wireframes

  • Illustrations

  • Motion Design

  • Project Handover

What Our
Clients Say

[ Clients ]

PwC logo.
PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.
Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter


Onnibus logo.
Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital officer, onnibus

Where Product Design
Fits in the Process

[ Process ]

Digital product design is all about identifying and solving user problems. So our part of the process leans heavily on the earlier research and strategy phases.

Our work also overlaps with that of the branding team, as it’s our job to execute their brand vision across the product. We’re involved in the development phase, too, as we need to make sure all our designs are brought to life exactly as we intended.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

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Digital Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

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Branding & Creative

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

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Copywriting & UX Writing

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

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Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

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Web & Mobile Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

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Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

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Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

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Photo & Video Production

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

Learn more

When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investment.

Schedule a call with our
Product Design Expert

[ work with us ]

Every product design challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which research solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Michał Proniewicz

Head of Design

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.
Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

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