Copywriting & UX Writing

Create seamless customer experiences using the magic of words

Natalia Kamieńska

Head of Copy & UX Writing

"Great writing is a real competitive advantage. We’ll help you use it to stand out in a crowded online market, build trust in your products, and create experiences your users will sing and shout about."

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.

Find the
Right Words

01[ Introduction ]

Great writing makes your digital products more accessible and easier to use

Interface copy impacts decision making*. With the right words, you can guide users seamlessly to wherever they need to go. And you help them complete actions faster – creating a positive experience they’ll want to repeat.

Carefully crafted content also supports your wider business goals and brand-building efforts. It builds trust and helps you increase inbound leads and conversions, while allowing you to project a consistent tone of voice and brand message.

* Source

Think words are just words?
Think again. Here's what they can do for you.

Improve usability

Make it easier for users to navigate your app, find the information they need – and get things done.

Increase conversion

Compel people to take action with engaging storytelling, persuasive messaging and focused calls to action.

Engaged your users

Give your users clear, helpful content that makes their lives easier, and they’ll keep coming back for more.

Strenghten
your brand

Reinforce your brand values through your content, and take your brand voice and messaging to a wider audience.

Better your SEO performance

Get your products and services found by the right people with expertly optimised SEO content.

Build trust
and credibility

Create a positive impression with writing that's clear, accurate and consistent with your brand voice.

Improve usability

Make it easier for users to navigate your app, find the information they need – and get things done.

Increase conversion

Compel people to take action with engaging storytelling, persuasive messaging and focused calls to action.

Engaged your users

Give your users clear, helpful content that makes their lives easier, and they’ll keep coming back for more.

Strenghten
your brand

Reinforce your brand values through your content, and take your brand voice and messaging to a wider audience.

Better your SEO performance

Get your products and services found by the right people with expertly optimised SEO content.

Build trust
and credibility

Create a positive impression with writing that's clear, accurate and consistent with your brand voice.

Our Approach
to Copy
& UX Writing

02[ Our Approach ]

Content isn’t about churning out words or filling templates. It should work in harmony with design and always be driven by your users' needs.

At Flying Bisons, our writers are the bridge between the visual layout and usability. They’re a key part of the UX design process, and they work closely with our research and design teams at every stage – ensuring the best possible results for your users.

  • Discovery

    Our whole design team – including our writers – must first understand your business, your users, and the problem to be solved. Before we do anything else.

    Why? Because it’s how we create copy that smashes the brief, delights your users, and drives the results you need.

    Our writers analyse your competitors to see how they use language. How it shapes the structure and flow of their products and experiences. And where the opportunities lie for your brand or product.

    We hold kick-off meetings with you and our own teams, to get to the heart of the challenge. We consider your users’ needs, emotions and obstacles in depth. And we consult with our designers to find the best path to success.

  • Tone of Voice Development

    We can work with your existing brand tone of voice (ToV). Or, if you need us to, we’ll help you develop it from the ground up.

    Through workshops with your stakeholders and our creative team, we’ll uncover your brand personality and translate it into a ToV that sets you apart from your rivals.

    We’ll then formalise your ToV in a set of clear, practical guidelines. This helps our writers – and yours – to project your brand voice correctly and consistently. Wherever words are needed.

  • The Writing Itself

    After brainstorming and researching, gathering ideas, and analysing the competition, we’re ready to put pen to paper fingers to keyboards.

    We start by drafting a first version of the copy. We do this quickly – embracing imperfection – to get all our ideas down on the page. And to give us something to shape into a final product.

    The editing stage is where we focus on the finer details. We cut, rework and refine the draft copy, clarifying points of confusion and identifying areas for improvement in the design. We also consider accessibility and localisation needs, as well as consistency of terminology and tone of voice.

    Next, we thoroughly proofread the edited copy to ensure it’s up to publishable standard. We check for spelling, grammar and punctuation mistakes, and ensure the correct style has been used throughout. If the copy is in English, we’ll collaborate closely with native speakers at this stage.

    Testing comes next. We like to see it as an ongoing process, rather than an end point. This keeps the focus on continuous improvement and adaptation to your users’ needs. Because that’s ultimately what UX is all about.

  • Final Refinement and Delivery

    We’ve made all the outstanding tweaks, and you’re happy with the final copy. Now it’s time to put it out there in front of your users – and watch the results come in.

Curious what’s the optimal content creation process for your product and challenges? Let’s schedule a free consultation.

All the Right Words
in all the
Right Places

03[ Methods & Tools ]

Our copy and UX writing team delivers everything you need to keep users engaged with your product. From content strategy and tone of voice to digital content and microcopy, we've got you covered.

Want More?

  • Naming

  • Transactional Communications

  • Tone of Voice Workshops

  • Photography

  • Communication Strategy

What Our
Clients Say

04[ Clients ]

PwC logo.
PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.
Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter

Co-FOUNDER, MUSCAT

Onnibus logo.
Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital officer, OnniBus

Your Copywriting Questions
Answered

07[ FAQ ]

Natalia Kamieńska Linked In

Natalia Kamieńska

Head of Copy & UX Writing

Schedule a Call →

Where Content
Fits in the Process

08[ Process ]

Copy and UX writing is a seamless continuation of previous stages in the process – particularly the research and strategy phases.

Our team gains a deep understanding of your business goals and customer needs, before crafting copy that makes the impact you need. Our writers also work closely with our design experts, to make sure all copy works as intended and contributes to a seamless user experience.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

UX Research
Digital Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

Digital Strategy
Branding & Creative

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

Branding & Creative
Copywriting & UX Writing

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

Product Design
Web & Mobile Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

Web & Mobile Development
Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

Data Analytics
Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

Product Management
Photo & Video Production

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

Photo & Video Production
Logo

Outcomes:
When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investement.

Schedule a call with our
Copywriting Expert

09[ Work with Us ]

Every copy and UX writing challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Schedule Call
Linked In

Natalia Kamieńska

Head of Copy & UX Writing

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.

Your Questions — Answered

  • [ Question 01 of 06 ]

    What is UX writing?

    UX writing is a crucial part of designing digital products. It refers to the process of creating clear and user-friendly content for a website or a mobile app that guides the user through the digital experience.

    It’s a carefully crafted work fulfilling a purpose:

    • Catching the user’s attention;
    • Guiding them through the digital product;
    • Ensuring they get what they need.
  • [ Question 02 of 06 ]

    Why do I need copywriting and UX writing services?

    Copywriting and UX writing are a crucial part of the UX design process. Our writers work closely with our research and design teams at every stage of product development. Thanks to this, we deliver content that suits the design and always follows the needs of your users.

  • [ Question 03 of 06 ]

    What are the benefits of copywriting and UX writing services?

    Great use of words can influence on:

    • Improving usability;
    • Increasing conversion;
    • Engaging your users;
    • Strengthening your brand;
    • Better your SEO performance;
    • Building trust and credibility.
  • [ Question 04 of 06 ]

    Can copywriting and UX writing services increase my conversion?

    Carefully crafted content has a positive impact on conversion. Think about engaging storytelling, persuasive messaging and focused calls to action - all of them guide users seamlessly to wherever they need to go and influence them. Thanks to this, they make decisions faster. A perfect example of how words impact the conversion rate is tweaking the homepage CTA copy from “Book a Demo” to “Get Started” by PartnerStack, which increased its conversion rate from 6.66% to 14.09% (+111.55%).

  • [ Question 05 of 06 ]

    Can we cooperate on UX design projects without the UX writing part?

    Yes, you can prepare your content for a product we designed, but we do not recommend it. We are a digital consulting company with various teams specialized in their fields. Also, our copywriting and UX writing team has experience creating engaging, user-friendly and coherent content with your tone of voice. Words have a great value and impact on the whole user experience, so it is worth commissioning writing it to professionals.

  • [ Question 06 of 06 ]

    Can you help me to optimise my web app for SEO?

    We are working closely with our partners, specialising in optimising the web for SEO. Based on their recommendations, we can create content for your digital products to improve your SEO performance.

Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

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