They say that content isn't king – but the kingdom. And we couldn't agree more. But how can one become a ruler in this realm? With a proper and effective content strategy.
Content strategy is about creating and sharing the right content to engage your audience and support your business goals. It's about knowing what your audience likes and resonates with. Then, we use that knowledge to create content that grabs their attention, gets them involved, and helps achieve your brand's goals.
The main goal of a content strategy is to help your business build strong relations with your potential and existing customers and, consequently, increase conversion.
But that's not all.
What else can your company get from a proper content strategy?
Targeted audience engagement
A well-defined content strategy ensures that your content speaks directly to your audience's needs and interests, fostering engagement and loyalty.
Consistency in messaging
It helps maintain a consistent brand voice and message across all your content, enhancing brand recognition and all of your trust.
Improved SEO and online visibility
Strategically crafted content boosts SEO, helping your website rank higher on search engines and increasing online visibility.
Measurable outcomes
With clear goals, a content strategy allows for measuring success through analytics, enables you understand what works and needs improvement.
Efficient use of resources
It ensures that every piece of content serves a purpose, leading to a more efficient use of time and resources in content creation and marketing.
At Flying Bisons, we take a tailored approach to content strategy, blending in-depth analysis with creative execution. Our process is designed to align your content perfectly with your business goals and audience needs.
We begin by learning about your audience and creating personas. This helps us make content that fits their preferences and actions.
Our team works with you to set clear, SMART goals for your content, ensuring each piece is purpose-driven.
We determine the most suitable types of content for your goals and audience, ranging from blog posts and case studies to infographics and whitepapers.
In the next step, we develop a comprehensive content calendar for planning and scheduling, ensuring a consistent and timely flow of content.
There is no use for content if it's not visible. That's why we put much effort into optimising your content for search engines, incorporating keyword research and on-page optimisation to enhance search ranks and positions.
We know how important it is to help your content shine with some ads and distribution tactics. To do that, we employ a multi-channel approach to content promotion and distribution, leveraging social media, email marketing, and more to reach your audience effectively.
Post-launch, we continuously monitor and analyse the performance of the content, making data-driven adjustments for ongoing improvement.
At Flying Bisons, we believe a strategic content approach is key to standing out in the digital, (very competitive) landscape. Let us help you set up a content strategy that tells your brand's story and drives measurable business results.
[ Methods & Tools ]
Our copy and UX writing team delivers everything you need to keep users engaged with your product. From content strategy and tone of voice to digital content and microcopy, we've got you covered.
Naming
Transactional Communications
Tone of Voice Workshops
Photography
Communication Strategy
[ Clients ]
“We’ll keep them hiring for every project in the future.”
Kornel Kulisiewicz
Business development director, PWC
“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”
David Winter
Co-FOUNDER, MUSCAT
“We were surprised how quickly they delivered everything we asked for.”
Bernard Golko
Chief Digital officer, OnniBus
[ Process ]
[ work with us ]
Natalia Kamieńska
Head of Copy & UX Writing
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
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