Content Audits

You've put a lot of effort into your content, but it still doesn't perform as you expected? It may be a sign that your strategy needs a solid content audit.

What is
Content Audit?

A content audit is an in-depth review of all your company's digital content, including website pages, blog posts, social media profiles, and more.

The audit starts with collecting and listing content and evaluating its performance and relevance. The audit aims to make informed decisions to optimise (or remove) content for better engagement, SEO, and conversions.

Optimise your brand’s

with Content Audit

A content audit can be your source of improvement opportunities in communication, SEO, and audience engagement.

But how exactly? 

Boost in user experience

Thanks to content audit you can spot and address issues such as broken links, outdated content, and confusing navigation. These fixes improve user experience, making your products more user-friendly.

Increase in user engagement

Reviewing your existing content reveals ways to increase user interaction. To better engage with your audience, this can include adding more graphics, videos, or interactive components and streamlining your messaging.

Better SEO

A content audit helps improve your positioning in search engines. It details how you can raise your website's visibility and rating on search engines - whether by finding keyword opportunities or enhancing the quality of your content.

Gaps spotted immediately

By evaluating your content, you can pinpoint where your content strategy may be lacking. Whether it's about areas needing more comprehensive information or topics that still need to be covered, a content audit helps fill these gaps.

Save of time and money

A content audit can reveal unnecessary or repetitive content creation efforts. Streamlining your content strategy not only saves time but also resources, making your creation process more efficient and cost-effective.

Our approach to
Content Audits

A content audit can boost your content's performance; it's a fact. But to make it work, it has to be done in line with your data, marketing strategy, and overall business development direction.

Luckily, you have our experts on your side.

Over the years, our team has battle-tested the six fundamentals of effective content auditing; take a look!

  • Attention to automation

    While auditing your content, we use automated tools for efficient data collection and analysis, like Google Analytics, Screaming Frog, and your CMS. These tools save time and provide valuable insights about what's working in your digital content, as well as spot improvement areas.

  • Focus on actionable metrics

    The role of an audit is to stimulate your growth through content optimisation. To do that, we support our content audits with solid and actionable metrics that align with your business goals. For example, we use time on page and social shares while working on engagement improvements, whereas, for SEO, we look at organic search rankings and CTR.

  • Quality always in style

    Quality always delivers. That's why we do the qualitative analysis of your content, examining its relevance, tone, readability, and E-A-T (Expertise, Authoritativeness, Trustworthiness) to ensure it resonates with your audience.

  • Remember about the user journey

    Digital content must go hand in hand with your business development vision; it's like a system of connected vessels. So, to optimise your content's lead generation and sales potential, we analyse how each piece fits into the user journey, identifying gaps for additional content or optimisation opportunities to guide users towards conversion.

  • Impact and low-hanging fruits 

    Focusing on updates with the highest potential impact on your goals is a no-brainer for us. Also, we love to look for opportunities that can give you almost immediate results with relatively small effort. For example, high-traffic but low-conversion pages are usually great occasions for quick wins.

  • It's a marathon, not a sprint

    To make it fruitful, you should treat content auditing as an ongoing process, not a one-time event. Regular audits help your content strategy align with audience needs, search engine changes, and industry trends.

“Sometimes the best solutions are right next to us, yet we fail to see them. This is exactly why content audits help.”

Natalia Kamieńska

Head of Copy & UX Writing, Flying Bisons

All the Right Words
in all the
Right Places

[ Methods & Tools ]

Our copy and UX writing team delivers everything you need to keep users engaged with your product. From content strategy and tone of voice to digital content and microcopy, we've got you covered.

Want More?

  • Naming

  • Transactional Communications

  • Tone of Voice Workshops

  • Photography

  • Communication Strategy

What Our
Clients Say

[ Clients ]

PwC logo.
PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.
Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter


Onnibus logo.
Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital officer, OnniBus

Where Copy & UX Writing
Fits in the Process

[ Process ]

Copy and UX writing is a seamless continuation of previous stages in the process – particularly the research and strategy phases.

Our team gains a deep understanding of your business goals and customer needs, before crafting copy that makes the impact you need. Our writers also work closely with our design experts, to make sure all copy works as intended and contributes to a seamless user experience.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

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Digital Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

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Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

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The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

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UX/UI Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

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Web & Mobile Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

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Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

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Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

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Photo & Video Production

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

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When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investement.

Schedule a call with our
Copywriting Expert

[ work with us ]

Every copy and UX writing challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Natalia Kamieńska

Head of Copy & UX Writing

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.
Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

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