Brand Strategy

If you want your brand to succeed, it must have its unique identity, personality, and mission. You need a proper and well-thought-out brand strategy. Sounds complex? No worries, we're here to help.

What is
Brand Strategy?

Brand strategy is the backbone of your brand's identity. It's more than just a logo or a catchy tagline; it’s a cohesive blueprint that defines your brand's purpose, personality, and unique value proposition.

Build a strong and
competitive business
with Brand Strategy

Investing in a robust brand strategy brings multiple benefits for your business:

Consistency across all channels

A well-defined brand strategy ensures that every aspect of your business, from marketing to customer service, aligns with your core values and message.

Enhanced brand recognition

A strong brand strategy helps build a memorable brand, making it easier for customers to recognize and recall your business.

Competitive edge

With a unique brand identity, you differentiate yourself in the marketplace, creating a competitive advantage.

Increased customer loyalty

A relatable and authentic brand strategy fosters trust and loyalty among customers, encouraging repeat business.

Clarity in marketing efforts

It streamlines your marketing efforts, ensuring that they are targeted and effective.

Our approach to
Brand Strategy

When you decide to work on your brand strategy with us, we will look into every nook of your brand. The process involves deep diving into your business goals, target audience, and market dynamics to establish a clear and compelling brand narrative that resonates with your customers.

  • Discovery and analysis

    We start by understanding your business, industry, competition, and target audience. This involves in-depth research and analysis to identify unique opportunities.

  • Defining your brand essence

    We distil the findings into a clear brand essence, capturing the heart and soul of your business – what you stand for, your values, and your unique selling proposition.

  • Brand positioning and messaging

    We craft a compelling brand narrative and positioning statements that clearly articulate your brand's unique place in the market.

  • Strategic implementation

    Our team develops a strategic plan that brings your brand essence to life across all touchpoints, ensuring consistency and impact.

  • Ongoing adaptation and measurement

    Brand strategy is not a set-and-forget task. We continuously monitor and refine our strategy in response to market shifts and audience feedback, ensuring your brand remains relevant and resonant.

"Our mission is to create strong and distinctive brands that stand out in the crowd, giving you a competitive edge over competitors."

Jarek Marczak

creative director, flying bisons

Build a Distinctive, Consistent
and Memorable Brand

[ Methods & Tools ]

Art Direction
Illustrations
Interactive Digital Solutions

There's more to your brand than you might think. We create all the elements you need for a stand-out brand identity. And we apply them consistently across all your digital touchpoints.

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What Our
Clients Say

[ Clients ]

PwC logo.
PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.
Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter

Co-FOUNDER, MUSCAT

Onnibus logo.
Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital Officer, Onnibus

Where Branding
Fits in the Process

[ Process ]

Our branding team build on insights gained from the research and strategy phases of the process. Their work has a strong influence on the content, concept and design stages. And it provides the basis for every creative decision made along the way.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

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Digital Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

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Branding & Creative

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

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Copywriting & UX Writing

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

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Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

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Web & Mobile Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

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Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

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Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

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Photo & Video Production

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

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Logo

Outcomes:
When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investement.

Schedule a call with our
Branding Expert

[ work with us ]

Every branding challenge is different. That’s why we offer you a free consulting session with one of our
in-house experts.

You’ll have the chance to explore which branding solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Jarek Marczak

Creative Director

  • eobuwie logotype
  • KFC logotype
  • Bank Pekao logotype
  • AMG logotype
  • Booksy logotype
Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

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