Dive deeper with in-depth interviews. Gain remarkable insights into complex issues with structured conversations tailored to your research and business needs.
In-depth interviews are part of qualitative research methodology and take the form of structured face-to-face or online conversations with users.
The main goal of these conversations is to increase understanding of the issue being studied and frequently examine a problem an organisation identifies early on.
In-depth interviews in UX research are one-to-one, detailed discussions vital for gaining deep insights into user needs and experiences. They are crucial for empathetic, user-centred design, offering a flexible approach to exploring complex topics. How else can your company benefit from them?
Comprehensive understanding
They allow a deep dive into respondents' needs, values, attitudes, and behaviours, ensuring a holistic view of your business.
Foundation for design
Insights from these interviews can guide project changes or upgrades. Also, they can help you set solid foundations for new products or services.
Cost-efficiency
Knowledge gained by in-depth interviews prevents unnecessary costs by ensuring solutions align with the qualitative feedback from both current and prospective users.
Knowledge source
These conversations act as a reservoir of information, guiding organisations on crafting user-centric designs and pinpointing areas of growth.
Save of time
You can streamline the design process with in-depth interviews by reducing the need for frequent, uninformed changes, ensuring a more efficient development cycle.
New business potential
The interviews allow you to discover your clients’ new, previously unmet needs. Thanks to that, you can spot new business potential of your products or services.
As a team of UX research experts, while proceeding in-depth interviews during the UX research process, we follow the industry-leading methodologies and global benchmarks. All of this to keep the highest quality of our services.
So, what is our approach to in-depth interviews?
During the first phase of the process, we precisely identify what we want to learn from the interviews - the main goal of the interview, a topic we want to explore, etc. The goals can involve exploring user needs, identifying pain points, or understanding user behaviour.
Based on these goals, we prepare questions that guide the conversation while allowing flexibility for unexpected insights.
In the meantime, we also set recruitment criteria for the interview participants.
When working on in-depth interviews, it's important to clearly define research problems as they establish a framework for the conversations.
How do Flying Bisons deal with it?
Step 1. We always start from a deep analysys of the structured research scenario with the client.
Step 2. We pilot the tool, which allows for preliminary verification of the tool without affecting the target sample. After the pilot, the real context is applied to the tool, formulating the final version of the scenario. Once the pilot is complete, the actual research is conducted.
Step 3. After analysis, the results of the interviews are presented in the form of a report with recommendations.
[ Methods & Tools ]
Choosing the right user research methods is crucial to keeping your customers satisfied. We'll help you translate your deep understanding of market demand into products and services your users will love.
Desk Research
Ethnographic Field Research
Quantitative Research
Trends Analysis
Personas
Tree Testing
Concept Testing
Hypothesis Validation
UX Audit
Competitor Analysis
Benchmarking
Stakeholder Interviews
Focus Groups
Market Analysis
Product Surveys
UX Audit and Heuristic Evaluation
[ Clients ]
“We’ll keep them hiring for every project in the future.”
Kornel Kulisiewicz
Business development director, PWC
“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”
David Winter
Co-FOUNDER, MUSCAT
“We were surprised how quickly they delivered everything we asked for.”
Bernard Golko
Chief Digital officer, onnibus
[ Process ]
[ work with us ]
Klaudia Doerffer
Head of RESEARCH
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
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