Usability testing can save you a lot of time if you know how to use it right. Squeeze this tool like a juicy lemon and get a taste of real-life solutions that will keep your users hungry for more.
Usability testing is a method of UX research that allows us to assess how well a product has been designed and how user-friendly it is for a representative group of users. The testing results provide insights into how users interact with the product and identify obstacles. It's a way to find solutions and improve the user experience.
Check out what you can gain by hiring usability testing services experts:
Identify challenges your users may face
While working on the user interface of your digital products, it’s essential to foresee challenges that people may encounter when interacting with your product. You can address these problems and improve the overall user experience thanks to usability testing.
Get valuable insights about your product
Usability testing gives you an insight into the strengths and weaknesses of your product from the user's perspective. By understanding what users appreciate, you can make informed decisions about improvements and optimisations.
Leave your competitors behind
Usability testing helps to create designs perfectly tailored for your users. By testing solutions offered by other players, you will identify areas for improvement in your product.
Wow your users
Knowing what your customers want, you’ll be able to build digital products perfectly tailored to their needs. Combining this with the outstanding user experience achieved through usability testing techniques, your business is destined for success.
While working on usability testing for our clients, we follow field-tested industry best practices and the latest trends. Our approach includes the following elements:
At Flying Bisons, usability testing is conducted by experienced UX researchers. Our team specialises in qualitative testing, which gathers insights, conclusions, and anecdotes about how people use a product or service.
After conducting the tests and collecting the data, we proceeded with analysis and conclusions. This involves categorising and prioritising the issues encountered by users. The final results are compared against UX best practices, and we generate recommendations for changes or improvements.
Once decisions are made and the recommended changes are implemented, we can continue to assess their effectiveness through additional rounds of usability testing or by utilising A/B testing. Depending on project requirements and goals, we can expand usability testing to include UX audits and data analysis using tools like Hotjar and Google Analytics.
[ WHAT OUR CLIENTS SAY ]
“The research capacity is impressive. The quality of the research carried out is very high.”
Marcin Wcisło
Head of E-commerce Experience Design, Eobuwie
[ Methods & Tools ]
Choosing the right user research methods is crucial to keeping your customers satisfied. We'll help you translate your deep understanding of market demand into products and services your users will love.
→ Desk Research
→ Quantitative Research
→ Trends Analysis
→ Personas
→ Ethnographic Field Research
→ Tree Testing
→ Concept Testing
→ Hypothesis Validation
→ UX Audit
→ Competitor Analysis
→ Benchmarking
→ Stakeholder Interviews
→ Focus Groups
→ Market Analysis
→ Product Surveys
[ Clients ]
“We’ll keep them hiring for every project in the future.”
Kornel Kulisiewicz
Business development director, PWC
“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”
David Winter
Co-FOUNDER, MUSCAT
“We were surprised how quickly they delivered everything we asked for.”
Bernard Golko
Chief Digital officer, onnibus
[ Process ]
[ work with us ]
Klaudia Doerffer
Head of RESEARCH
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
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