Usability Testing Services

Usability testing can save you a lot of time if you know how to use it right. Squeeze this tool like a juicy lemon and get a taste of real-life solutions that will keep your users hungry for more.

What is
Usability Testing?

Usability testing is a method of UX research that allows us to assess how well a product has been designed and how user-friendly it is for a representative group of users. The testing results provide insights into how users interact with the product and identify obstacles. It's a way to find solutions and improve the user experience.

Discover your users needs
with Usability Testing

Check out what you can gain by hiring usability testing services experts:

  • Identify challenges your users may face

    While working on the user interface of your digital products, it’s essential to foresee challenges that people may encounter when interacting with your product. You can address these problems and improve the overall user experience thanks to usability testing.

  • Get valuable insights about your product

    Usability testing gives you an insight into the strengths and weaknesses of your product from the user's perspective. By understanding what users appreciate, you can make informed decisions about improvements and optimisations.

  • Leave your competitors behind

    Usability testing helps to create designs perfectly tailored for your users. By testing solutions offered by other players, you will identify areas for improvement in your product.

  • Wow your users

    Knowing what your customers want, you’ll be able to build digital products perfectly tailored to their needs. Combining this with the outstanding user experience achieved through usability testing techniques, your business is destined for success.

Our Approach
to Usability Testing Services

While working on usability testing for our clients, we follow field-tested industry best practices and the latest trends. Our approach includes the following elements:

  • Qualitative usability testing

    At Flying Bisons, usability testing is conducted by experienced UX researchers. Our team specialises in qualitative testing, which gathers insights, conclusions, and anecdotes about how people use a product or service.

  • Analysis and conclusions

    After conducting the tests and collecting the data, we proceeded with analysis and conclusions. This involves categorising and prioritising the issues encountered by users. The final results are compared against UX best practices, and we generate recommendations for changes or improvements.

  • Additional testing + A/B testing

    Once decisions are made and the recommended changes are implemented, we can continue to assess their effectiveness through additional rounds of usability testing or by utilising A/B testing. Depending on project requirements and goals, we can expand usability testing to include UX audits and data analysis using tools like Hotjar and Google Analytics.


“The research capacity is impressive. The quality of the research carried out is very high.”

Marcin Wcisło.

Marcin Wcisło

Head of E-commerce Experience Design, Eobuwie

Our UX Research
Methods and Tools

[ Methods & Tools ]

Choosing the right user research methods is crucial to keeping your customers satisfied. We'll help you translate your deep understanding of market demand into products and services your users will love.

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  • Desk Research

  • Quantitative Research

  • Trends Analysis

  • Personas

  • Ethnographic Field Research

  • Tree Testing

  • Concept Testing

  • Hypothesis Validation

  • UX Audit

  • Competitor Analysis

  • Benchmarking

  • Stakeholder Interviews

  • Focus Groups

  • Market Analysis

  • Product Surveys

What Our
Clients Say

[ Clients ]

PwC logo.
PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.
Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter


Onnibus logo.
Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital officer, onnibus

Where UX Research
Fits in the Process

[ Process ]

UX research is the first and most crucial step of every project. It helps you understand your business, your customers and their needs. And it influences every decision at every subsequent stage of the process.

We take the data we gather in the research phase and turn it into actionable insights. These then form the basis of your strategy, which in turn shapes your design, branding, value proposition and future product development.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

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Digital Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

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Branding & Creative

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

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Copywriting & UX Writing

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

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Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

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Web & Mobile Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

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Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

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Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

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Photo & Video Production

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

Learn more

When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience. Working with us is not a cost. It’s an investement.

Schedule a call with our
UX Research Expert

[ work with us ]

Every research challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which research solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Klaudia Doerffer


  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.
Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

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