Explore Desk Research. Discover essential market insights using comprehensive resources and utilise existing data to shape and guide your strategic decisions for business success.
Desk research is a non-reactive form of study, often the analysis of existing materials, primarily used to deepen overall knowledge on a research topic. It involves collecting and analyzing data to draw critical conclusions for predefined objectives, marking the start of the exploratory phase in the research process. The research aim and scope define the area of investigation.
Desk research in UX research provides a foundational understanding of user behavior and market trends, offering a cost-effective way to inform and guide more targeted, primary research efforts. If it's not enough for you, check out the benefits of desk research in more details:
Cost-Effectiveness
Desk research uses existing data, reducing financial costs significantly. It's ideal for budget-conscious projects, utilizing available studies and resources efficiently.
Time Efficiency
This approach quickly gathers a wide range of data, speeding up the initial research phase. It's beneficial for projects with tight deadlines.
Broad Market Understanding
Provides insights into market trends and competitor analysis. This comprehensive view helps align UX strategies with market realities.
Guidance for Primary Research
Desk research informs and focuses subsequent primary research. It identifies key areas for deeper investigation, making primary research more effective.
Identifying Opportunities and Gaps
Reveals unmet market needs and areas where competitors may need more. This insight offers a strategic advantage in UX solution development.
Supporting Evidence-Based Decisions
Desk research offers a foundation of data for informed decision-making. It helps to justify design choices and strategies, ensuring they are data-driven.
The team of Flying Bisons experts relies on global benchmarks and industry-leading methodologies. Our team conducts three types of desk research:
This type of research is a comparative analysis of selected entities or areas of their operation, such as organizational benchmarking (e.g., marketing communication, brand positioning, company resources) or object benchmarking (e.g., product offerings).
This type of desk research often involves written source segments or entire text formats. It highlights key meanings, including frequently occurring words and main themes.
This research is related to visual-verbal or typical visual areas. We use it for interpreting and exploring the values presented through images or the relationship between images and written content.
“The research capacity is impressive. The quality of the research carried out is very high.”
Marcin Wcisło
Head of E-commerce Experience Design, eobuwie
[ Methods & Tools ]
Choosing the right user research methods is crucial to keeping your customers satisfied. We'll help you translate your deep understanding of market demand into products and services your users will love.
Desk Research
Quantitative Research
Trends Analysis
Personas
Ethnographic Field Research
Tree Testing
Concept Testing
Hypothesis Validation
UX Audit
Competitor Analysis
Benchmarking
Stakeholder Interviews
Focus Groups
Market Analysis
Product Surveys
[ Clients ]
“We’ll keep them hiring for every project in the future.”
Kornel Kulisiewicz
Business development director, PWC
“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”
David Winter
Co-FOUNDER, MUSCAT
“We were surprised how quickly they delivered everything we asked for.”
Bernard Golko
Chief Digital officer, onnibus
[ Process ]
[ work with us ]
Klaudia Doerffer
Head of RESEARCH
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
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