To shape intuitive and user-friendly designs, you must consider multiple aspects that can be difficult to organise. But here comes the card sorting.
Card sorting is a research method used to improve the structure and usability of a website or application. Also, it's often used to gather user insights and preferences.
The method is recommended when a company plans to design a new website or application or to improve the user experience of an existing one.
Card sorting is handy when there's a need to determine how users prefer to categorise information on their website and how they want to access it.
Card sorting, focusing on user behaviours, needs, and preferences, is a powerful ally while doing UX research for new and existing digital products or websites. Let's discover what value this approach brings to the table.
Valuable insights into users’ needs and preferences
Card sorting directly involves users in the content organisation, providing clear insights into their needs and how they logically categorise information. This feedback is essential for understanding user preferences and can guide the creation of a user-centred design that resonates with the target audience.
Intuitive user experience of your product
By aligning the structure of your product with the way users naturally think and categorise information, card sorting helps create a more intuitive user interface. This intuitive design reduces the learning curve for new users and enhances their overall experience, as they find it easier to navigate and interact with the product.
Identifies User Mental Models
Card sorting helps uncover how users categorise and perceive information, aligning the design closer to users' mental models. This understanding is crucial for creating intuitive navigation and organisation in a product.
As a team of UX consultants, we've done numerous rounds of card sorting. Besides the method being relatively simple and intuitive, we follow some principles to make it as valuable as possible. Let's go through them.
We start every card sorting session by determining the information we want to gather and the questions we want to ask the participants.
Next, we prepare cards representing different elements of a website, user interface, or content. Of course, to avoid misunderstandings, we make it understandable to the participants.
To get valuable insights from card sorting, you must refrain from disturbing the participants with hints or suggestions. So, we keep our mouths shut and give no directions to ensure the results are as objective as possible.
This analysis helps us reveal the natural structure of information from the user's perspective, highlighting similarities and differences in their understanding and preferences. It's crucial for identifying key themes and insights that can inform the design or app information architecture, ensuring that it aligns closely with user expectations and behaviours.
The final results will help designers and researchers understand user preferences and expectations, allowing for a better interface adaptation to meet user needs.
[ Methods & Tools ]
Choosing the right user research methods is crucial to keeping your customers satisfied. We'll help you translate your deep understanding of market demand into products and services your users will love.
→ Desk Research
→ Quantitative Research
→ Trends Analysis
→ Personas
→ Ethnographic Field Research
→ Tree Testing
→ Concept Testing
→ Hypothesis Validation
→ UX Audit
→ Competitor Analysis
→ Benchmarking
→ Stakeholder Interviews
→ Focus Groups
→ Market Analysis
→ Product Surveys
[ Clients ]
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Kornel Kulisiewicz
Business development director, PWC
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Co-FOUNDER, MUSCAT
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Bernard Golko
Chief Digital officer, onnibus
[ Process ]
[ work with us ]
Klaudia Doerffer
Head of RESEARCH
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
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