UX Audit and Heuristic Evaluation

Great user experience demands deep and comprehensive research of your target users. And there is no better way to do it than UX Audits and Heuristic evaluation.

What is
UX Audit and
Heuristic Evaluation?

UX Audit and Heuristic Evaluation are two methods used in user experience design to assess and improve the usability of digital products like websites or applications.

Heuristic evaluation is based on Nielsen's heuristics – a set of general principles for interface design. The heuristics are so-called "mental shortcuts" that help users understand the perceived interface without analysing its elements.

Heuristic analysis involves the evaluation of the interface and its operation based on guidelines related to usability, user experience, and graphic design (based on, among others, Nielsen and Molich's heuristics and WCAG 2.0 guidelines).

Optimize your interfaces
→ with UX Audit and
Heuristic Evaluation

Heuristic Analysis and UX Audit are vital tools in optimising user interfaces, offering a range of benefits. These methodologies combine scientific insights and expert evaluations to enhance the usability and appeal of digital products. Here are some key benefits they bring to the table:

Expert evaluation based on established knowledge

We conduct a heuristic analysis by using a scientific research, particularly in cognitive psychology, ensuring an authoritative assessment of the interface. This method offers credible evaluations, providing insights that are more than just subjective opinions.

Solid recommendations for improvement

The outcome of the analysis is a set of practical, implementable recommendations tailored to enhance the interface's usability. These solutions are organised by priority and difficulty level, aiding clients in effectively planning and executing improvements.

Enhanced user experience and satisfaction

Implementing these recommendations makes the interface more intuitive and user-friendly. That leads to a significant improvement in the user experience. As a result, there is an increase in user satisfaction, which often translates into greater user engagement and loyalty.

Our Approach to
UX Audit and Heuristic
Evaluation

We have developed a specialised approach to UX audit and heuristic evaluation that is both comprehensive and detail-oriented, ensuring high-quality results for our clients. It’s based on five pillars which we described below:

  • Foundation in Nielsen's Heuristics

    The process begins with Nielsen's 10 Heuristics, which form the core of our evaluation methodology. These heuristics provide a structured framework for assessing the usability and effectiveness of a user interface, whether it's for a platform, website, or application.

  • Expert-led evaluations

    During the audit, our UX consultants engage with these heuristics. This involves (besides a checklist approach) nuanced application of these principles to support their analysis and findings. Our experts' opinions and assessments are always backed up by extensive knowledge and understanding of UX principles.

  • Integrating accessibility guidelines

    A key aspect of our approach is the incorporation of the latest WCAG 2.1 guidelines. This ensures that our evaluations consider the principles of accessibility and readability, particularly from the perspective of users with disabilities. We believe that an inclusive design is not just a compliance requirement but a critical component of excellent UX.

  • Holistic assessment of usability and UX

    By combining our expert knowledge with Nielsen's heuristics and the principles laid out in WCAG 2.1, we provide a comprehensive assessment of the current state of the user interface. This involves evaluating its usability, accessibility, and overall experience.

  • Detailed reporting and actionable recommendations

    When the evaluation is done, we compile our findings into a detailed report. This report outlines the strengths and weaknesses identified during the audit and provides specific, actionable recommendations. These suggestions are made to enhance the user experience and improve the interface's effectiveness and accessibility.

“The research capacity is impressive. The quality of the research carried out is very high.”

Marcin Wcisło.

Marcin Wcisło

Head of E-commerce Experience Design, Eobuwie

Our UX Research
→ Methods and Tools

[ Methods & Tools ]

UX Audits
Usability Testing
In-depth
Interviews
Concept (MVP / POC) Testing
Card
Sorting
Customer Journey Mapping

Choosing the right user research methods is crucial to keeping your customers satisfied. We'll help you translate your deep understanding of market demand into products and services your users will love.

Want More?

What Our
→ Clients Say

[ Clients ]

PwC logo.
PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.
Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter

Co-FOUNDER, MUSCAT

Onnibus logo.
Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital officer, onnibus

Where UX Research
→ Fits in the Process

[ Process ]

UX research is the first and most crucial step of every project. It helps you understand your business, your customers and their needs. And it influences every decision at every subsequent stage of the process.

We take the data we gather in the research phase and turn it into actionable insights. These then form the basis of your strategy, which in turn shapes your design, branding, value proposition and future product development.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

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Digital Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

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Branding & Creative

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

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Copywriting & UX Writing

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

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Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

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Web & Mobile Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

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Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

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Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

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Photo & Video Production

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

Learn more
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Outcomes:
When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience. Working with us is not a cost. It’s an investement.

+84.3%

CR uplift for KFC e-commerce in the first year

10.3 million

Unique monthly users on naTemat's media platform

€500k

ROI for OnniBus in the first year

Schedule a call with our
→ UX Research Expert

[ work with us ]

Every research challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which research solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Schedule Call Send Message

Klaudia Doerffer

Head of RESEARCH

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