UX Research

Understand your customers

 
Digital Strategy

Set the right direction

 
Product Design (UX/UI)

Shape the customer experience

 
Branding & Creative

Win hearts and minds

 
Copywriting & UX Writing

Find the right words

 
Development

Make things real

 
Data Analytics

Power up your business

 
Product Management

Connect the dots

 
Photo & Video

Speak up with content

 
More about services

Get ready for exceptional results

4.9

Clutch rating based on 40+ reviews.

Our track record suggests you’ll be impressed too.

State of Digital CX in 2025

The definitive guide to customer experience trends shaping tomorrow

Download Trendbook

Elevate Your Career at Flying Bisons

Apply now and make an impact and create world-class digital experiences.

See openings (8)
Back to Knowledge Base

Progressive Disclosure

Progressive disclosure is a design principle that involves presenting information or features to users incrementally, starting with the most essential and gradually revealing more details or advanced options as needed. This approach minimizes cognitive load by reducing the amount of information a user has to process at any given time. It ensures that users can focus on completing tasks without feeling overwhelmed while still providing access to deeper functionality when required.

Any UX/UI designer will tell you that progressive disclosure is a cornerstone of intuitive design. By prioritizing simplicity and clarity, it helps users navigate interfaces efficiently. It’s particularly beneficial for onboarding new users, where too much information up front can create confusion or deter engagement. Additionally, progressive disclosure aids in accommodating both novice and expert users by tailoring the experience to their immediate needs. For example, basic options can be shown initially, with advanced settings hidden under expandable menus or dialogues.

This principle becomes especially critical in complex applications or websites with numerous features. Progressive disclosure allows designers to maintain a clean and accessible interface while still offering robust functionality. By reducing visual clutter, it helps users feel in control and ensures a smoother, more enjoyable user experience.

To implement progressive disclosure effectively, start by understanding your users’ needs and workflows. Prioritize the information or features that are most relevant at each stage of their interaction. Use clear labels and intuitive designs, such as expandable sections, tooltips, or step-by-step wizards, to guide users through the process. Additionally, test your designs with real users to ensure that the progression feels natural and logical.

Avoid some common mistakes when using progressive disclosure. Don’t hide essential information or features that users need upfront, as this can lead to frustration and task failure. Similarly, avoid making the process of revealing additional information too complicated or unintuitive; users should be able to access deeper functionality effortlessly. Don’t assume all users have the same needs – consider user personas to balance simplicity and complexity effectively.

Progressive disclosure is a valuable tool for creating user-friendly designs that balance simplicity with functionality. By progressively revealing information and features, designers can cater to a broad range of users, ensuring both accessibility and efficiency in their products.

Need help with
Progressive Disclosure?

Let’s schedule a free consultation with one of our experts, so we can help you and your company thrive in the digital world.

Unleash Your
Digital Potential

- Today.

Join our list of clients. You’ll be in good company.

  • AMG logo.
  • KFC logo.
  • Booksy logo.
  • Ikea logo.
  • Bank Pekao logo.
One last step to join
our newsletter!
Thank you!

We’ve sent you a confirmation e-mail.