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KPI is an acronym for Key Performance Indicator. It is a tangible metric indicating how well an organisation, department, or individual works towards specific objectives. KPIs are used to measure progress toward specified goals and to assist companies in making informed decisions on boosting their performance. KPIs should be relevant (tied to specific goals), measurable (quantifiable and trackable over time), and timely to be useful.

KPIs differ depending on the industry, e.g. for e-commerce, website traffic would be a great KPI. Client acquisition expenses, customer retention rates, revenue growth, and return on investment (ROI) are all popular business KPIs. In digital products, the most common KPIs are user engagement, conversion rates, bounce rates, customer satisfaction, ROI, acquisition costs, and retention rates.

KPIs are, of course, beneficial in terms of determining the success of a product or a service. But there is more – since KPIs give such a clear way of measuring the success of a product, they can also factor into decision-making and help prioritise areas for improvement. Organisations can also strengthen accountability and make sure that everyone is working toward the same goals by establishing precise KPIs and measuring progress toward them. They can also understand their customers better and enhance their products by measuring KPIs linked to customer satisfaction, such as engagement and retention rates. KPIs such as conversion rates and acquisition costs can help determine the ROI for their products and services. They can use this data to make informed decisions about where to allocate their resources for the highest return. Regularly tracking KPIs can also give a business a competitive advantage in the market, as they would continuously base their decisions on data and use it to drive their business results.

KPIs can be incredibly helpful If appropriately handled. To get the most out of your KPIs, you should choose those relevant to your product's goals. This ensures that you track the most critical indicators and make the best possible decisions. Once you choose the right KPIs, set achievable targets so that you can measure your progress towards your goals. And remember to review and adjust your KPIs regularly. The most relevant and critical KPIs may change as your digital product evolves. It is critical to examine your KPIs on a regular basis and update them as needed to ensure that you are constantly tracking the most important indicators.

There are also several things to avoid. Firstly, don't choose too many KPIs. It may be enticing to measure as many KPIs as possible. Still, you should concentrate on a few essential indicators that are most relevant to your objectives. Having too many indicators may be confusing and can obstruct informed decision-making. You also shouldn't rely only on KPIs when you make decisions about your digital products; take into account customer feedback and market trends.

And last but not least, don't ignore negative KPIs. You should always celebrate your successes (such as getting closer or achieving set goals) and pay attention to places that may need fixing. Treat negative KPIs as information sources – they're informing you about an issue with your product. Find out why and make appropriate adjustments before the problem becomes too severe to fix.

KPIs are one of many factors that allow businesses to make data-driven decisions. If they're well-chosen and properly analysed, they will help you improve your product's performance.

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