We chose Flying Bisons as our strategic digital partner in 2017. It was a great decision, as together we've dramatically improved the omnichannel customer experience and all KPIs."

140%

Conversion rate growth

2.5m

Uplift in profit

Their research capacity is impressive. The quality of the research carried out is very high.

Despite aggressive timelines, limited business data available at the start and specific business features of the Middle East, Flying Bisons helped the PWC team to successfully deliver a complex discovery process.

Strategic design drives business results. We make an impact at scale."

Julian Łukaszewicz, Research & Strategy Lead

Microinteractions

Microinteractions are small, momentary interactions within a user interface that serve a single purpose, such as toggling a setting, liking a post, or providing feedback. They are designed to enhance the user experience by making the interface feel more responsive and engaging. These subtle animations and design elements help users accomplish tasks efficiently and intuitively, often without even realising they are interacting with them.

They improve usability by providing immediate feedback to users, confirming actions, and guiding them through tasks. This results in a more intuitive and satisfying user experience. Additionally, microinteractions add a layer of delight and personality to an interface, making it more engaging and enjoyable. They also help reduce errors by offering visual cues and prompts, ensuring users understand the outcomes of their actions.

When designing microinteractions, there are important guidelines to follow. Do keep them simple and purposeful, ensuring they serve a clear function and enhance the user experience. Do use consistent design patterns to maintain a cohesive interface. Do consider the context and timing, making sure microinteractions do not interrupt or distract users. On the other hand, don’t overuse animations or effects, as this can lead to a cluttered and overwhelming interface. Don’t create microinteractions that are too complex or require excessive user input. Don’t ignore accessibility, ensuring that all users can benefit from these interactions.

Microinteractions create a more intuitive and enjoyable user experience. Adhering to best practices while avoiding common pitfalls ensures that microinteractions remain effective and enhance the overall interface design.

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Microinteractions?

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