We chose Flying Bisons as our strategic digital partner in 2017. It was a great decision, as together we've dramatically improved the omnichannel customer experience and all KPIs."

140%

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Uplift in profit

Their research capacity is impressive. The quality of the research carried out is very high.

Despite aggressive timelines, limited business data available at the start and specific business features of the Middle East, Flying Bisons helped the PWC team to successfully deliver a complex discovery process.

Strategic design drives business results. We make an impact at scale."

Julian Łukaszewicz, Research & Strategy Lead

Keyframe

A keyframe is a critical point in an animation timeline that defines the start or end of a particular action or movement. In animation or motion design, keyframes mark specific positions or states of an object (such as shape, colour, or position) at a given point in time. Between these keyframes, the software generates intermediate frames (a process called "tweening") to create smooth transitions. Keyframes are essential for controlling animations and determining how elements move, change, or transform over time in videos, web animations, and user interface designs.

The main benefit of using keyframes is that they give designers precise control over animations. Keyframes allow for detailed customization of movements and effects, enabling the creation of complex animations that follow a specific timing and path. They help simplify the animation process by allowing designers to focus on key moments of the animation rather than every single frame. This makes keyframes especially valuable for animating objects in a dynamic and realistic manner, whether it's a simple fade effect or a complex character animation. Keyframes are also flexible, supporting various types of transformations such as scaling, rotation, opacity changes, and motion paths.

To make the most of keyframes, start by identifying the key moments in your animation – these are the essential movements or transitions that define the flow. Also, use keyframes sparingly, focusing only on moments that need to be controlled. Rely on the software to create smooth transitions between the keyframes. You can also experiment with easing (adjusting the speed of transitions) to make animations feel more natural – whether you want an object to speed up or slow down as it moves.

As for what not to do, you can not ignore easing functions, as a linear animation (one with no easing) often feels mechanical and unnatural. Try not to neglect timing – incorrect spacing between keyframes can result in rushed or awkward animations. Finally, don’t forget to preview your animations frequently as you work. This helps catch any mistakes or issues in motion before completing the project.

Keyframes are the backbone of animation, allowing designers to define and control specific actions or transitions. By using keyframes effectively, you can create smooth, dynamic animations that enhance user experience, whether for videos, websites, or apps. Thoughtful use of keyframes brings precision and fluidity to motion design, making animations more engaging and visually appealing.

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