Product design refers to designing, creating, and developing new products, so the entire process of bringing a product from concept to the market. It involves research, prototyping, testing, and manufacturing. It combines industrial design, user experience, ergonomics, marketing and other fields to create a user-centred, functional, and visually appealing product.
Product design is a necessary process while creating a product. Its final product not only meets the needs of its users but is also visually appealing, which attracts more customers. It also reduces costs and increases the production process's efficiency thanks to the easy manufacturing and assembly of products. Product design also boosts innovation by encouraging new ideas and ways of solving problems.
A well-designed product also provides a better user experience. It creates a competitive advantage over other products, leading to positive word-of-mouth marketing and increased sales and profitability.
How to carry out a successful product design process? Conduct thorough research because it's crucial for understanding the needs of your target audience. A well-done research and competitor analysis will help inform the design decisions and ensure your product meets the needs of your target market. It's also important to consider manufacturing and production processes early on in the design process to save time and money in the long run. But a truly successful product design process is only complete with feedback from your users and stakeholders. By continuously gathering feedback throughout the entire process, you improve the chances of your product's success.
There are also several things to avoid. Firstly, you shouldn't assume what your users want. That's why it's vital to conduct research and collect feedback because you build your product on validated data, not just gut feelings. You also shouldn't neglect ergonomics (the study of how people interact with objects). Users want comfortable and easy-to-use products, and not considering them may result in products they find too challenging to handle.
The most important rule, however, is: don't forget about the overall user experience. Product design is not just about the product's physical attributes but also how a user interacts with the product. Failing to consider user experience can end in a product that may be functional but isn't satisfying or enjoyable to the user.
At the heart of each product design process should be the user. Only then can we consider product design well done and later successful.