We chose Flying Bisons as our strategic digital partner in 2017. It was a great decision, as together we've dramatically improved the omnichannel customer experience and all KPIs."

140%

Conversion rate growth

2.5m

Uplift in profit

Their research capacity is impressive. The quality of the research carried out is very high.

Despite aggressive timelines, limited business data available at the start and specific business features of the Middle East, Flying Bisons helped the PWC team to successfully deliver a complex discovery process.

Strategic design drives business results. We make an impact at scale."

Julian Łukaszewicz, Research & Strategy Lead

Quality Assurance

Quality assurance (QA) testing is a practice that guarantees that a product or service fulfils specified quality criteria. In software development and other industries, quality assurance (QA) often consists of tests and checks done on a product or service before it's launched. QA aims to verify that the product or service meets set quality standards and has no severe flaws or faults affecting usability or operation. QA helps avoid costly and time-consuming reworking by detecting and fixing these issues early in development.

In software development, QA involves a variety of different forms of testing, including functional testing, performance testing, security testing, and usability testing. The purpose of the tests is to detect any flaws, faults, or other issues that can influence the product's quality or usefulness. QA testing can be performed manually or automatically, as well as by in-house QA teams or third-party testing businesses.

There are various advantages to including quality assurance (QA) in the development process. QA can help increase the overall quality of a product or service by finding and addressing problems early in the development phase. This leads to fewer bugs, superior performance, and a more pleasant user experience. If a product is of high quality, users are more likely to be satisfied. They have their needs met, and with a positive user experience comes trust and loyalty or, in business terms, higher customer retention and revenue in the long run.

QA enables early detection and resolution of potential problems, eliminating costly and time-consuming reworking later in the development process. This is especially significant in fast-paced businesses where time-to-market is critical. Furthermore, it also decreases the risk of serious faults or errors affecting the product's performance or security.

So how to perform Quality Assurance (QA) testing? First of all, you should do it regularly and start early on in the process to determine if there are any problems or bugs as soon as possible, so you can solve them before it becomes too big of an issue that is very expensive to fix. And take advantage of automated testing tools. It can increase the effectiveness and reliability of your testing efforts as you need less manual work and can find problems faster. It would be best if you also worked with developers and other teams to ensure that you all share the same vision of the product you're working towards.

There are some things you should avoid if you want to conduct effective QA testing. Avoid depending entirely on manual testing as it is time-consuming and error-prone, and you may not find all potential problems or bugs. You also shouldn't skip security testing. Security is an essential element of software development. Neglecting proper security testing can expose your product to attacks and other security breaches. And don't assume that testing is someone else's responsibility. Every person in the product development process should ensure that the product fulfils set quality criteria. QA relies on the teamwork of everyone involved – from developers to designers and project managers.

Quality Assurance (QA) testing ensures the highest quality of the product before its launch. If your development process involves QA testing, you don't have to worry about your product's usability or functionality.

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