Inkling for a new app:
How an industry leader stays ahead.
Kwadron
MOBILE APP
2024
[ around the web ]
[ PROJECT SUMMARY ] Kwadron leads the tattoo industry with precision and innovation. We built an all-in-one app for shopping, studio management, and client communication. With sharp UX and bold UI, the app fits seamlessly into tattoo artists’ daily workflow. Curious how we inked it all together?
Industry:
E-commerce
Products:
Android & iOS App
Market:
Global
[ HIGHLIGHTS ]
-
Global tattoo industry leader with 22 years of expertise
-
Seven innovative brands across multiple market segments
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World-renowed Cartridge System setting precision standards
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Trusted by professional artist in over 80 countries
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Founded in Poland in 2003
Scope of work
[ Goals ]
Setting the needle
for the Kwadron app
Build a direct channel with customers to increase brand loyalty and drive repeat purchases.
Combine shopping and supply management in one seamless platform for operational efficiency.
Validate app assumptions through user research and define key features that matter most.
Make running a tattoo business smoother with integrated tools and streamlined workflows.
[ research ]
Inked by insights:
4 rounds of research
Through four strategic research rounds, we uncovered the real challenges behind managing a tattoo business in the digital age.
Discovery research
Through interviews with 21 tattoo artists and 6 studio managers, we diagnosed their digital pain points. The research revealed professionals juggling scattered apps for different tasks—from session scheduling to client communication. These insights defined four user segments and the app's foundation.
Concept testing
(mid-fi)
We used discovery insights to create user stories, roadmap, and MVP plan. Once we prepared the app's concept, we conducted usability tests on the first interactive prototype to clarify core features and improve the user experience.
Shop module testing (hi-fi)
Testing the high-fidelity prototype allowed us to fine-tune the shopping experience based on real user feedback. We made shopping smoother and more intuitive ensuring artists could find what they needed without disrupting their creative flow.
Studio module testing (hi-fi)
We tested session scheduling, client management, and studio operations to ensure seamless integration into artists' daily workflows. The result? A unified platform that replaced several scattered apps instead of adding another one.
[ Concept ]
From scattered tools to
an all-in-one experience
When you're an industry leader, you know what it takes to stay ahead. For Kwadron, the next step was clear: a mobile app. While they know their clients like the back of their tattooed hand, we brought precision to ensure the app truly meets user needs.
More than just a shop
Kwadron didn’t want just another e-commerce app cluttering their clients’ devices. They needed a tool that artists and studio managers would rely on daily – not just for shopping, but for managing their workflow.
Finding the standout feature
Plenty of apps help with tattoo studio management or supply shopping. The challenge was to create something distinct: an app that seamlessly serves all customer segments. Instead of choosing between studio management or shopping, Kwadron’s app does both.
Connecting the dots
The biggest challenge? Integrating everything into one app without disrupting users’ natural workflow. The solution? A platform that blends e-commerce, studio management, and client communication in a way that feels familiar and effortless.
[ tone of voice ]
Words and needles:
finding Kwadron’s tone
of voice
When Kwadron came to us, their communication was inconsistent across channels. We helped them establish a distinct, recognisable voice that resonates with their audience.
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Brand’s content analysis
We dived deep into Kwadron's existing digital presence, reviewing their website and social media to identify core values. The analysis revealed their key strengths: exceptional product quality and deep industry expertise that needed amplification.
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Customer voice research
We examined how Kwadron’s customers communicate—how they speak and what they talk about. We’ve identified three common characteristics: informal tone, friendly approach, and pop culture-related language that bridge the gap between brand and audience.
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Tone of voice workshop
Through collaborative workshops with the Kwadron team, we refined their brand mission, vision, and values, ensuring a consistent communication style that authentically represents their expertise and connects with their community.
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Tone of voice document
Based on our research and workshop insights, we created a comprehensive communication guide covering all Kwadron platforms. This detailed framework ensures consistent brand voice across every touchpoint and interaction.
[ UX WRITING ]
The right words for
the right strokes
Great UX writing isn’t just about clarity - it’s about making every interaction effortless and on-brand. For Kwardon, that meant balancing playful, relatable, friendly language with knowledgeable expertise.
We infused personality into microcopy like error messages and success screens whilst keeping core navigation straightforward. The app needed to navigate two distinct worlds: e-commerce shopping and studio management, so we used different terminology for each experience to avoid confusion. Our UX writer collaborated closely with designers to ensure seamless integration, refining copy to fit components perfectly or adjusting layouts when important messages needed more visibility.
The result? An app that feels approachable yet professional, with words that enhance rather than complicate the user experience.
[ UX DESIGN ]
Sketching the
perfect interface
Kwadron’s clients are artists first, business owners second. Managing bookings, staying connected with clients, and tracking supplies meant juggling scattered apps, sticky notes, and endless DMs. Design challenge? Creating an interface that enhances their creative workflow without adding friction or complexity to their artistic process.
All-in-one tool
Instead of forcing artists to adapt to rigid software, we made the app adapt to their workflow. We combined shopping, studio management, and client communication into one seamless tool that fits naturally into their daily rhythm without overwhelming users.
Frictionless shopping flow
Through iterative testing, we simplified product categories and streamlined navigation. We created smart features like bulk ordering modals and session-linked restocking reminders, helping artists maintain their supplies without disrupting their creative focus.
Smarter client onboarding
User research revealed that artists struggled with scattered client communications across social platforms. We built an integrated system that centralises client information, appointment history, and communication, eliminating the chaos of lost DMs and forgotten details.
Testing-driven refinements
Multiple testing phases revealed crucial user behaviour patterns that shaped our final design. A/B testing on key flows and usability sessions helped us prioritise navigation improvements and eliminate friction points slowing down daily workflows.
[ UI DESIGN ]
Sleek, dark, and
undeniably Kwadron
Kwadron’s brand is bold, futuristic, and unapologetically modern—so the app’s UI had to match. We created a sleek, sci-fi-inspired interface with dark aesthetics, neon accents, and glowing elements that align with the brand while keeping the app intuitive and functional for daily studio use.
Futuristic, but functional
We drew inspiration from high-tech innovations, blending dark mode aesthetics with neon contrasts and sleek gradients. This wasn’t just about looks; dark mode reduces eye strain during long studio sessions and fits naturally into the tattoo industry’s underground, artistic vibe.
Touch-friendly & accessible
Real-world studio environments demanded practical design decisions. We ensured consistent touch zones for smooth mobile interactions, high-contrast elements for readability in dimly lit studios, and streamlined UI patterns to reduce cognitive load during busy sessions.
Scalable design foundation
We built a flexible, component-based design system to maintain consistency and speed up future development. Our structured approach organised colours, typography, and spacing into reusable components, enabling faster iteration and seamless scalability.
Brand-first visual language
The interface reflects Kwardon’s precision-focused identity through celan geometries, purposeful animations, and carefully crafted micro-interactions. Every visual element reinforces their reputation for quality while ensuring the app feels premium and professional.
[ marketing & implementation ]
From app launch
to market impact
Building the perfect app was just the beginning. To ensure Kwadron's digital transformation reached its target audience, we crafted a comprehensive go-to-market strategy spanning landing pages, marketing materials, and app store optimisation. Every touchpoint reinforced the brand's precision-focused identity while driving user adoption.
Strategic landing pages
We built two key landing pages using no-code technology: a product showcase for the Kwadron Cartridge System and a dedicated app launch page. Both combined persuasive content with seamless user experience to convert visitors into users.
Marketing ecosystem
Our team developed a complete suite of marketing materials—banners, graphics, and email campaigns—aligned with the app's visual identity. Each asset maintained brand consistency while targeting specific user segments.
App store optimisation
We created optimized visual and content materials for Apple App Store and Google Play Store. Through strategic keyword placement, compelling descriptions, and eye-catching screenshots, we maximized discoverability and organic downloads.
Launch amplification
The coordinated marketing campaign ensured effective outreach across all channels. By aligning messaging, timing, and visuals, we created a unified brand experience that drove meaningful user engagement from launch.
[ development ]
Coding precision
into every pixel
Bringing Kwadron's vision to life required comprehensive full-stack development excellence. The robust backend infrastructure forms the project’s backbone implementing business logic, multiple integrations, and international commerce features. Every line of code was crafted to deliver the smooth, professional experience that tattoo artists demand.
Cross-platform excellence
Our development team ensured compatibility across all major mobile platforms while maintaining native performance standards. Using React Native with Expo, the app delivers consistent functionality whether tattooers use Android or iOS devices, serving as an intuitive interface for the complex backend systems.
Backend integrations
The backend infrastructure handles sophisticated business logic including warehouse system integration, multiple payment gateways, international delivery systems, multi-currency support, promotional engines, and loyalty programmes. This robust foundation enables seamless e-commerce and studio management functionality across global markets.
Rigorous testing protocols
Before launch, we conducted extensive manual and automated testing to ensure reliability under real-world studio conditions. Performance optimization, stress testing, and integration testing guaranteed the full-stack solution could handle complex business workflows without compromising speed or functionality.
Seamless design implementation
Close collaboration between development and design teams ensured pixel-perfect implementation of the UI system. Every animation, transition, and micro-interaction was coded to match the original design vision while maintaining optimal performance across different device specifications.
[ results ]
Needling perfection:
measurable impact
Kwadron’s new app is more than a digital tool—it’s a game-changer for tattoo professionals. With seamless shopping, effortless studio management, and a brand voice that truly speaks to artists, this app is the next step in keeping Kwadron ahead of the industry.
Now, running a tattoo business is as precise and effortless as Kwadron’s world-famous needles.
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