Linking a blockchain innovator
to the digital world
VLAYER
website
b2b
2024
[ around the web ]
[ PROJECT SUMMARY ] Vlayer aims to bring the decentralised future one step closer – by connecting web3 with verifiable data from various sources (which it’s now missing, making blockchain solutions not always very useful). With a strong vision and a potentially great product, vlayer needed only one more thing… to tell the world about it!
Industry:
Crypto & Blockchain
Products:
Mobile, Desktop, Video
Market:
Global
[ HIGHLIGHTS ]
-
Founded by two industry veterans who previously set up several successful web3 companies
-
Backed and advised by renowned, experienced blockchain evangelists
-
Aims to solve an issue that’s been limiting the decentralised world for years
-
Needed a strong communication strategy and a superb digital presence
Scope of work
[ business goals ]
Present an idea that has
the potential to reshape
the digital world
Inspire investors to back
the business
Convince developers of
the product’s value
Be ready to conquer
the market
[ Challenges ]
Complex matter with
a tight deadline
The project presented two major challenges:
The complexity of the business domain. Translating innovative blockchain/web3 concepts and intricate technical elements like zero-knowledge proofs into concise, website-friendly content required exceptional precision and clarity.
Time constraints formed the second challenge. With major web3 events on the horizon and a dynamic market landscape, vlayer needed to launch their story within just one month of the project's initiation. This timeline demanded meticulous planning, particularly for the design and development phases.
[ approach ]
Many layers of work
To make vlayer’s digital presence as persuasive (and understandable) as possible, being precise was key. As a result, our work included the following:
-
Setting up strong fundamentals
We began by establishing core communication pillars: our message, audience, and delivery strategy. The target audience analysis revealed a diverse spectrum – from developers seeking to integrate the solution into their projects to potential investors ready to back the venture. This complexity demanded a carefully crafted communication strategy that would resonate across these distinct groups while maintaining a unified message.
-
Designing an inspiring visual identity
Vlayer's transformative vision for the digital world demanded an equally powerful visual presence. To capture this ambitious scope, we developed a distinctive visual language built on futuristic elements, dynamic shapes, and fluid animations. This approach perfectly embodied both the innovative nature of the technology and its potential to reshape the digital landscape.
-
Crafting a captivating digital experience
The design approach centered on creating a visually engaging platform that embodied innovation and sophistication. Built from the ground up, the website seamlessly combined sleek aesthetics with functional storytelling elements. The result was a digital experience that informed and inspired confidence in both technical users and business stakeholders.
-
Adding a quality video on top
To effectively communicate Vlayer’s mission—a complex and forward-thinking concept—we integrated the expertise of our video production team, Flying Digital Concept (FDC). The goal was to create a concise, impactful 2-minute video that introduced Vlayer’s product, demonstrated its value to Web3 developers, and highlighted its transformative potential for the decentralized digital landscape.
[ Design ]
Futuristic forms and shapes
[ Design ]
Vlayer’s creative assets needed to tell a compelling story.
To achieve this, we combined multiple design disciplines—conceptualization, design strategy, 3D animation, branding, website design, and more—ensuring a seamless fusion of vision and execution. Our goal was to illustrate the synergy between Web2 and Web3, where the new world merges with the old.
But beyond the visionary perspective, vlayer also had to excel in practicality. As a tool built for developers who rely on it daily, it needed to be as functional as it was forward-thinking. That’s why we placed equal emphasis on consistency, clarity, and overall coherence—ensuring the experience was not just innovative, but also intuitive and reliable.
[ Results ]
Unlocking Growth
& Scaling Innovation
In just eight months, vlayer went from an ambitious vision to a fully operational blockchain infrastructure, securing a $10M pre-seed funding round backed by industry giants like a16z crypto CSX, Credo Ventures, and Blocktower VC.
With strategic partnerships, including a collaboration with Aztec Labs, vlayer introduced the first Noir library, enabling trustless verification of historical data on Ethereum. This breakthrough expands the possibilities of zero-knowledge proofs and strengthens vlayer’s role in the web3 ecosystem.
At the core of this success is a digital presence that speaks to both developers and investors. The new platform translates complex blockchain capabilities into a compelling narrative—driving engagement, fostering trust, and positioning vlayer as a key player in the future of decentralized technology.
More Case Studies
More
Case Studies
Unleash Your
Digital Potential
- Today.
Join our list of clients. You’ll be in good company.
