The complete redesign of KFC’s e-commerce solution was a complex and demanding challenge. Used by hundreds of thousands of people, KFC’s e-commerce is key to their revenue in Poland.
More than 60% of KFC’s e-commerce are mobile users, so we knew we had to prioritise a mobile-first approach. We took into account existing processes, and potential technical drawbacks from the back-end driving the food-ordering platform. An even greater challenge was the tight turnaround of the project, with the aim of having the new website up and running in just two and a half months. We designed over 250 screens for both desktop and mobile.