Raising the roof: How we built a
unified digital ecosystem for
Europe's building materials giant.
swissporTON
Website
2025–Ongoing
B2C & B2B
[ around the web ]
[ PROJECT SUMMARY ] swisspor Group rebranded the newly acquired roofing brand as swisporTON. We designed and built a fresh, unified platform for homeowners and distributors across Central and Eastern Europe, integrating B2C and B2B experiences without losing the legacy site's search rankings.
Industry:
Manufacturing
Product:
Multi-site Corporate Ecosystem
Market:
CEE
[ HIGHLIGHTS ]
-
Part of swisspor Group, a Swiss building materials leader
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Reborn from CREATON into the swisporTON brand
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Live in 10 markets across Central & Eastern Europe
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1 unified platform replacing a legacy, decade-old site
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B2C + B2B in one experience – distributors and homeowners alike
Scope of work
[ Goals ]
What swissporTON
needed to become
-
Fresh identity
Launch swissporTON as a distinct brand, giving the newly acquired roofing line room to stand on its own.
-
B2B + B2C, one platform
Bring homeowners and professional distributors together in one unified, easy-to-navigate platform.
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Synced product data
Connect the new platform to swisspor's central product system, so specs and documents stay current automatically.
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No lost rankings
Move to the new platform without losing the search rankings the old site had built up.
[ Challenges ]
Turning a split acquisition into one brand
When swisspor acquired only the Polish and Hungarian divisions of CREATON, the challenge wasn’t just a new coat of pain – it was building an identity for swissporTON that customers and distributors would trust, without stepping on the global CREATON brand or disrupting an existing platform mid-migration.
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Legacy platform
Replace an aging site without disrupting distributors already relying on it.
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Brand transition
Give swissporTON its own identity, without confusing the partners who knew it as CREATON.
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Vendor-side data
Sync with swisspor’s central product system despite real constrains on the vendor’s side.
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Search visibility
Carry existing SEO equity through the migration so rankings didn't take a hit.
[ Results ]
A roof they're proud to stand under
- Unified platform live across 10 markets, with 2 more launching soon
- Search rankings carried through the full migration, no major losses
- One system now serves both B2B distributors and B2C homeowners
- Flying Bisons continues on as swissporTON's ongoing platform partner, currently in the maintenance phase.
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