Every journey should start with a roadmap to a destination we are heading. The same applies to digital product strategy - we need a well-thought-out product roadmap to know where we are going.
A product roadmap is the concrete plan of upcoming and planned product features and the time of their delivery. Planned ahead and guided digital product owners and other stakeholders throughout a structured process aligned with the organisation's business goals and capabilities.
It helps every forward-thinking digital product owner plan the development of their product to deliver value to both their business and customers.
There are countless ideas for new features, making it tempting to keep adding more and more of them to your product. However, it's crucial to stop and consider their actual value for the business and customers. Find out how product roadmap helps in planning your development process.
Value-oriented approach
Product roadmap provides a structured framework for choosing the right features that align with your business objectives, resources and digital transformation strategies to bring the most valuable features first.
Assist in defining and generating new ideas
Product roadmap inspires coming up with new feature ideas and precisely defining and assessing them to prioritise and put them in order.
Wrapping up, the digital product roadmap is a great tool to discover, define, structure, analyse, prioritise, validate, plan, keep track of, and visualise in one highly actionable tool.
While working on product maps for our clients, we follow the latest industry trends and field-tested frameworks. To deliver the best results, we follow these three main rules for creating a product roadmap:
We work hand in hand with your business, product owners, and other stakeholders to understand your vision, objectives, resources, constraints and challenges. By forging a strong partnership, we ensure the product roadmap planning will align perfectly with your goals.
We know that the best ideas often come from unexpected places. That's why we set up an environment to help you and your team think and come up with the best ideas. As a guide, we walk you through a series of moderated creative workshops and brainstorming sessions to generate, describe and analyse to help you come up with brilliant features and mind-blowing innovations.
We don't rely on guesswork. Instead, we dive into the depths of research. Our research toolkit includes broad-desk analysis, quantitative and qualitative market research, and data analytics. We explore the customer needs, validate the product concept, and evaluate your evolving product's real traffic and use. Internally, we collaborate with strategists, digital analysts and UX and UI designers to define and develop the best features for your digital product.
[ Methods & Tools ]
The right strategy can propel your product to incredible new heights. Our carefully chosen tools and methods allow us to craft powerful, data-driven strategies with deep connections to your users.
Affinity Mapping
Creative Workshops
Customer Experience Mapping
Product Concepts
Value Proposition Design
Strategic Workshops
Product Positioning
Brainstorming
Technology Workshops
Design Briefs
User Story Mapping
Service Design
Product Roadmaps
[ Clients ]
“We’ll keep them hiring for every project in the future.”
Kornel Kulisiewicz
Business development director, PWC
“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”
David Winter
Co-FOUNDER, MUSCAT
“We were surprised how quickly they delivered everything we asked for.”
Bernard Golko
Chief Digital officer, onnibus
[ Process ]
[ work with us ]
Kamil Tatol
CEO
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
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