In today’s fast-paced digital landscape, understanding user needs and organising insights effectively is key to creating successful products and services. Affinity Mapping offers a simple yet powerful solution to this challenge.
Affinity Mapping is a collaborative technique for organising and categorising large amounts of data into thematic groups, often during brainstorming or ideation sessions.
In digital strategy, this method is particularly useful for sorting user feedback, research findings, ideas, or problems into clusters for easier analysis. It helps identify patterns, trends, and relationships within the data that might not be immediately apparent.
Is your business collecting a large amount of data, but you're not sure how to make the most of it? Maybe you do know, but you need help organising and categorising it. Let us show you how Affinity Map can help your organisation and revolutionise the way you manage your data.
Understanding user needs
By categorising user feedback and research data, Affinity Mapping provides deeper insights into user behaviours, preferences, and pain points.
Informed decision making
The organised data helps in making informed decisions about product features, marketing strategies, and other digital initiatives.
Clarity and focus
It simplifies complex datasets, giving a clear picture of what matters most to users. This, in turn, helps focus efforts on areas with the highest impact.
Collaboration and alignment
The collaborative nature of Affinity Mapping ensures team alignment and consensus on key issues and strategies.
Innovation and creativity
This approach often sparks new ideas and creative solutions by revealing unexpected connections and patterns.
When we approach Affinity Mapping for our clients, we always adhere to the latest industry trends and use field-tested frameworks. On top of that we have developed our own unique approach.
At the very beginning we are gathering large amounts of data from various sources such as user interviews, surveys, analytics, etc.
Once we gather the data, it is time to organise it in a collaborative session with team members and stakeholders. Such collaboration might take place physically with notes or digitally using collaborative tools – it all depends on what the participants of this step prefer.
During the team collaboration session, we sort individual data points (ideas, feedback, observations) into related groups. This is typically done by identifying common themes or patterns. Here, we are starting to create a pattern for each data point, and you can see how the data is starting to become more organised.
After the data is sorted and grouped, we are moving to analyse these clusters to identify overarching themes or insights. This might involve naming each group and discussing its relevance to the client’s objectives.
Here, we already have our final version of the Affinity Map, but it is not the end of our work. Now, we will use the insights gained from the created map to develop a strategic action plan. This could involve prioritising features for a digital product, outlining key areas for user experience improvement, or strategising marketing efforts.
Finally, we are ready to present the findings and proposed strategies to the client for feedback, ensuring that the insights align with their business goals and user needs.
Affinity Mapping in a digital strategy context is a powerful tool for translating complex, scattered data into actionable insights. For Flying Bisons, this approach not only facilitates a deep understanding of user needs and behaviours but also fosters a collaborative and creative environment for developing impactful digital strategies.
Ready to boost your user experience? Contact us now!
[ Methods & Tools ]
The right strategy can propel your product to incredible new heights. Our carefully chosen tools and methods allow us to craft powerful, data-driven strategies with deep connections to your users.
Affinity Mapping
Creative Workshops
Customer Experience Mapping
Product Concepts
Value Proposition Design
Strategic Workshops
Product Positioning
Brainstorming
Technology Workshops
Design Briefs
User Story Mapping
Service Design
Product Roadmaps
[ Clients ]
“We’ll keep them hiring for every project in the future.”
Kornel Kulisiewicz
Business development director, PWC
“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”
David Winter
Co-FOUNDER, MUSCAT
“We were surprised how quickly they delivered everything we asked for.”
Bernard Golko
Chief Digital officer, onnibus
[ Process ]
[ work with us ]
Kamil Tatol
CEO
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
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