Any business goal needs to be appropriately measured, right? We need to know where we are and where we are heading towards achieving it. And this is where Key Performance Indicators (KPIs) come into play.
Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving key business objectives. In digital strategy, KPIs are used to assess the performance of online campaigns, website functionality, user engagement, digital marketing efforts, and overall business goals in the digital realm. These indicators are tailored to be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART).
You learned the definition but still don’t know if you need it in your organisation? Let us help you make that decision with the benefits of KPIs.
Goal Alignment
KPIs align digital initiatives with the client's business objectives, ensuring that all digital efforts contribute to overall business goals.
Performance Measurement
KPIs provide a clear measure of progress towards achieving specific digital objective. Whether it's increased traffic, higher conversion rates, or improved customer engagement.
Data-Driven Decisions
They offer actionable insights and data-driven evidence to guide decision-making processes, optimising digital strategies for better outcomes.
Resource Optimization
By identifying what's working and what isn't, KPIs help optimise the allocation of resources to more effective strategies and tactics.
Continuous Improvement
Regular monitoring of KPIs facilitates ongoing improvement, allowing for adjustments in strategies to better meet objectives.
At Flying Bisons, the approach to defining and utilising KPIs is strategic, client-focused, and iterative. This way we ensure that digital efforts are not just measurable but also aligned with the client's broader business goals and adaptable to changing market dynamics.
We start by working closely with the client to understand their business goals and determine what success looks like in their digital endeavours.
Based on these objectives, we select KPIs that are most relevant to measuring success. These might include metrics like website traffic, conversion rates, customer acquisition cost, social media engagement, etc.
Moving forward, we establish benchmarks and set realistic, achievable targets for each KPI to provide a clear goal for the client’s digital strategy.
Here, it’s time for us to implement tools and processes for tracking these KPIs to ensure accurate and consistent data collection.
Once implemented, we’re focusing on conducting regular analyses of these metrics, providing the client with clear, understandable reports that highlight performance against set targets.
Finally, based on the insights gathered from KPI performance, we’re moving to the monitoring stage and starting to implement strategic adjustments to enhance digital efforts and better meet business objectives.
We are experienced in workshop moderation, facilitation and product strategy. If your product doesn’t have clear KPIs, we will be happy to help you create them, so we can work efficiently and in a evidence-based manner.
[ Methods & Tools ]
The right strategy can propel your product to incredible new heights. Our carefully chosen tools and methods allow us to craft powerful, data-driven strategies with deep connections to your users.
Affinity Mapping
Creative Workshops
Customer Experience Mapping
Product Concepts
Value Proposition Design
Strategic Workshops
Product Positioning
Brainstorming
Technology Workshops
Design Briefs
User Story Mapping
Service Design
Product Roadmaps
[ Clients ]
“We’ll keep them hiring for every project in the future.”
Kornel Kulisiewicz
Business development director, PWC
“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”
David Winter
Co-FOUNDER, MUSCAT
“We were surprised how quickly they delivered everything we asked for.”
Bernard Golko
Chief Digital officer, onnibus
[ Process ]
[ work with us ]
Kamil Tatol
CEO
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
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