Product Concepts

Launching a new feature or an entire product is often a risk. It's hard to determine if your users will use it and if it will return the investment. So, what can be done to reduce this risk to a minimum? One of the answers is using product concepts.

What are
Product Concepts?

Product concepts are a powerful tool for discovering, defining, and validating your future product without a significant investment. They allow you to quickly capture the best possible vision, increasing your chances of market success while reducing the risk of developing unsuccessful features.

Why you should use
Product Concepts

One of the challenges in digital product development is visualising the featured product, compromising in an efficient and tangible form. This is where product concepts shine; they are prototypes that require a minimum investment and are ready enough to validate.

They allow you to:

Product prototypes with no extensive investments

Capture how the product looks, feels, and works, balancing cost and interface fidelity. You can effectively convey your product's vision by choosing key screens, wireframing, and rapid prototyping.

Testing before implementing

Product concept prototypes are enough to test them with real users, get feedback, and refine them. This way, you validate before making a significant investment commitment to launching it. By preparing tests that yield representative results, you can ensure that your product will be a business success when it is launched.

Our Approach
to Product Concepts

When it comes to creating product concepts, we're your guy. As a team of field-tested, experienced experts, we've developed our approach, which consists of 5 stages:

  • Deep dive into your product and customer

    At the beginning of our cooperation, we worked hand in hand with all product stakeholders to understand your vision, objectives, and challenges, aligning them with your digital business strategy.

  • Benchmark research

    It's time to seek inspiration when we know your vision, objectives, and challenges. In this phase, we conduct extensive desktop and competition research to explore your industry's best solutions and benchmarks.

  • Product concept ideas generation

    Not to brag, but our creative workshops are vibrant spaces where ideas flow freely. Through collaborative brainstorming sessions, we tap into the collective great mindsets of our team and stakeholders to uncover innovative features and ideas.

  • Cooperation with strategists and designers

    We work internally with strategists and designers to define and design product concepts, which you can quickly test with your customer. We stay open-minded and include your ideas as well as market research insights.

  • Validation and discovery of new features

    Even the best possible ideas have to prove their value in a field. We conduct quantitative and qualitative research with users to validate and discover new features in product testing. It shows us all our ideas' strong and weak points and spotlights areas that need improvement.

With product concepts in your toolbox, you'll boost your chances of market success and wave goodbye to the risk of wasting resources on unsuccessful features.

Digital Strategy
Methods and Tools

[ Methods & Tools ]


The right strategy can propel your product to incredible new heights. Our carefully chosen tools and methods allow us to craft powerful, data-driven strategies with deep connections to your users.

Want More?

  • Affinity Mapping

  • Creative Workshops

  • Customer Experience Mapping

  • Product Concepts

  • Value Proposition Design

  • Strategic Workshops

  • Product Positioning

  • Brainstorming

  • Technology Workshops

  • Design Briefs

  • User Story Mapping

  • Service Design

  • Product Roadmaps

What Our
Clients Say

[ Clients ]

PwC logo.
PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.
Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter


Onnibus logo.
Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital officer, onnibus

Where Strategy
Fits in the Process

[ Process ]

A solid product strategy is key. It helps you deliver a consistent product and experience, and powers you towards your business goals.

Product strategy comes before any design work starts – and it has an overarching influence on every subsequent phase of the process. For every project we work on, we make sure the strategy is created with painstaking care and clarity of purpose. This often means asking tough questions, making difficult decisions, and interrogating the viability of different solutions. Ultimately, we need to make sure we design the right thing – before designing the thing right.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

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Digital Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

Learn more
Branding & Creative

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

Learn more
Copywriting & UX Writing

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

Learn more
Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

Learn more
Web & Mobile Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

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Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

Learn more
Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

Learn more
Photo & Video Production

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

Learn more

When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investement.

Schedule a call with our
Digital Strategy Expert

[ work with us ]

Every digital strategy is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which digital strategy solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Kamil Tatol


  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.
Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

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