Launching a new feature or an entire product is often a risk. It's hard to determine if your users will use it and if it will return the investment. So, what can be done to reduce this risk to a minimum? One of the answers is using product concepts.
Product concepts are a powerful tool for discovering, defining, and validating your future product without a significant investment. They allow you to quickly capture the best possible vision, increasing your chances of market success while reducing the risk of developing unsuccessful features.
One of the challenges in digital product development is visualising the featured product, compromising in an efficient and tangible form. This is where product concepts shine; they are prototypes that require a minimum investment and are ready enough to validate.
They allow you to:
Product prototypes with no extensive investments
Capture how the product looks, feels, and works, balancing cost and interface fidelity. You can effectively convey your product's vision by choosing key screens, wireframing, and rapid prototyping.
Testing before implementing
Product concept prototypes are enough to test them with real users, get feedback, and refine them. This way, you validate before making a significant investment commitment to launching it. By preparing tests that yield representative results, you can ensure that your product will be a business success when it is launched.
When it comes to creating product concepts, we're your guy. As a team of field-tested, experienced experts, we've developed our approach, which consists of 5 stages:
At the beginning of our cooperation, we worked hand in hand with all product stakeholders to understand your vision, objectives, and challenges, aligning them with your digital business strategy.
It's time to seek inspiration when we know your vision, objectives, and challenges. In this phase, we conduct extensive desktop and competition research to explore your industry's best solutions and benchmarks.
Not to brag, but our creative workshops are vibrant spaces where ideas flow freely. Through collaborative brainstorming sessions, we tap into the collective great mindsets of our team and stakeholders to uncover innovative features and ideas.
We work internally with strategists and designers to define and design product concepts, which you can quickly test with your customer. We stay open-minded and include your ideas as well as market research insights.
Even the best possible ideas have to prove their value in a field. We conduct quantitative and qualitative research with users to validate and discover new features in product testing. It shows us all our ideas' strong and weak points and spotlights areas that need improvement.
With product concepts in your toolbox, you'll boost your chances of market success and wave goodbye to the risk of wasting resources on unsuccessful features.
[ Methods & Tools ]
The right strategy can propel your product to incredible new heights. Our carefully chosen tools and methods allow us to craft powerful, data-driven strategies with deep connections to your users.
→ Affinity Mapping
→ Creative Workshops
→ Customer Experience Mapping
→ Product Concepts
→ Value Proposition Design
→ Strategic Workshops
→ Product Positioning
→ Brainstorming
→ Technology Workshops
→ Design Briefs
→ User Story Mapping
→ Service Design
→ Product Roadmaps
[ Clients ]
“We’ll keep them hiring for every project in the future.”
Kornel Kulisiewicz
Business development director, PWC
“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”
David Winter
Co-FOUNDER, MUSCAT
“We were surprised how quickly they delivered everything we asked for.”
Bernard Golko
Chief Digital officer, onnibus
[ Process ]
[ work with us ]
Kamil Tatol
CEO
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
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