What is
Conversion Rate Optimisation?
Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website users who take a desired action, such as purchasing, signing up for a newsletter, or filling out a contact form.
CRO involves understanding user behaviour and making data-driven changes to the site to encourage a higher conversion rate. This process heavily relies on quantitative data analysis (e.g., Google Analytics, A/B testing) and qualitative data insights (e.g., heatmaps).