Marketing Analytics

Are you looking for valuable performance data and insights into your user behaviour? Or maybe you need to optimise your website for conversions? If yes, you need marketing analytics.

What is
Marketing Analytics?

Marketing analytics involves measuring, analysing, and interpreting data related to marketing efforts and their impact on business goals. It encompasses various techniques and tools for gathering, organising, and analysing data from multiple sources, such as customer interactions, advertising campaigns, website traffic, social media engagement, and sales figures.

The main objectives of marketing analytics include:

  1. Understanding customer behaviour
    Analysing data to understand how customers interact with products or services, preferences, and buying patterns.
  2. Optimising marketing campaigns
    Evaluating the performance of marketing campaigns to determine which strategies are most effective in reaching target audiences and driving desired outcomes, such as sales or brand awareness.
  3. Measuring Return on Investment (ROI)
    Calculating the financial returns generated by marketing activities compared to the costs incurred, helping businesses allocate resources more efficiently.
  4. Predictive analysis
    Using historical data and statistical techniques to forecast future trends and outcomes, enabling proactive decision-making and strategy development.

Benefits of
Marketing Analytics

With its valuable insights for business growth, marketing analytics will help you track and improve your marketing performance. But how exactly?

A holistic view

Marketing analytics offers a comprehensive overview of various marketing components and how they interact. This holistic perspective helps to understand the impact of different marketing assets on consumer behaviour and overall business outcomes.

People-centric approach

By focusing on the customer journey across time and various channels, you can track and understand customer needs at different stages of the buying process. These insights help in delivering targeted content quickly, giving a huge boost to customer engagement and satisfaction.

Increased ROI

Marketing analytics is instrumental in optimising the effectiveness of marketing efforts, directly leading to an increase in return on investment. By analysing what strategies work best and adjusting accordingly, companies can allocate resources more efficiently and achieve better financial results.

Our Approach to
Marketing Analytics

Analysing marketing activities is, in fact, important, but how to do it properly? Take a look at our approach:

  • Audience insights

    We analyse your audience's behavioural and demographic profiles to understand them better. This research enables precise targeting and communication personalisation, enhancing the effectiveness of your marketing efforts.

  • Data integration and analysis

    We merge quantitative data (like sales and web traffic) with qualitative insights (from surveys and usability tests). This holistic approach helps us understand what is happening and why, providing a deeper insight into customer behaviour.

  • Visualisation and reporting

    Our focus is on making data easily understandable through practical visualisation tools. By creating intuitive dashboards and precise reports using tools like Looker Studio, we ensure you can quickly translate marketing analytics into actionable strategies.

  • Agile implementation

    Working in agile, interdisciplinary teams, we rapidly apply data insights to enhance marketing strategies. This collaborative approach speeds up the integration of analytics into practical actions, optimising your marketing initiatives.

We believe in comprehensive and personalised marketing analytics. Our experts will collaborate closely with your team to align your strategies and business goals. This approach enables us to empower your business with data-driven insights, enhancing your digital strategies for long-term success and increased ROI.

Our Methods
& Tools

to Supercharge Your Analytics

[ Methods & Tools ]

Descriptive Analytics
Lean Analytics
Diagnostics Analytics

Our experts turn your raw data into valuable insights – helping you make better decisions and a bigger impact. We use a host of advanced tools and techniques to uncover hidden trends and relationships in your data, sparking improved performance and efficiency.

Want More?

  • Competitive Analytics

  • Regression Analysis

  • Hosting

  • A/B or Multivariate Testing

  • Advanced Excel

  • Product Management

What Our
Clients Say

[ Clients ]

PwC logo.
PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.
Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter


Onnibus logo.
Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital officer, onnibus

Partner with
Our Data Analytics Experts

[ Process ]

We’re your digital consulting partners. That means we provide high-level support to your business, strategically monitoring and directing every stage of the analytics process.

Unlike some other consultancies, we’re extremely hands on. We work closely with you to identify your business needs and gather relevant data. And we analyse and interpret the results to help you make informed decisions that drive business results.

Our experts use the latest tools and techniques to uncover hidden patterns, trends, and relationships in your data – empowering you to optimise performance and improve efficiency.

Whether you’re new to the world of data analytics, or you’re looking to upgrade your existing capabilities, we have the experience and expertise to help you succeed.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

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Digital Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

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Branding & Creative

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

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Copywriting & UX Writing

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

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Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

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Web & Mobile Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

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Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

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Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

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Photo & Video Production

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

Learn more

When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investment.

Schedule a call with our
Data Analytics Expert

[ work with us ]

Every data analytics challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which data analytics solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Łukasz Białozor

Senior Data Analyst

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.
Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

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