Web Analytics Implementation

Are you looking for valuable performance data and insights into your user behavior? Or maybe you need to optimise your website for conversions? If yes, you need web analytics.

What is
Web Analytics

Web analytics implementation is an expert interface analysis aiming to check usability and intuitiveness and identify areas for improvement. It involves a team of seasoned experts who ensure the design is user-friendly, accessible, and outstanding.

Benefits of
Web Analytics Implementation

Web analytics implementation, with its valuable insights for business growth, will help you increase your conversion and improve the user experience of your products. But how exactly?

Let's find out.

A deeper understanding of user behaviour and demographics

Get insights into your users' demographics and behaviours. Thanks to that, you can tailor content and website features to audience preferences.

Identification of areas for UX/UI improvement

Discover weak points in the website's user experience and interface—a simple way to spot areas requiring improvements.

Tracking and analysing marketing campaigns' effectiveness

Measure marketing campaign success, informing strategy adjustments for better outcomes.

Insights into conversion paths and opportunities for optimisation

Web analytics tools help to identify effective conversion paths and potential improvements, boosting conversion rates.

Customised, real-time reporting capabilities

Analytics tools allow for creating real-time, tailored reports based on current data trends for immediate strategy adjustments.

Informed data-driven decision-making process

Make decisions based on solid data, reduce guesswork and enhance strategic planning.

Increased return on investment (ROI) from marketing activities and website optimisation

Optimise marketing and website design for higher engagement and conversion, maximising your ROI.

Approach to

Digital Analytics Implementation

The team of Flying Bisons experts relies on global benchmarks and industry-leading methodologies. Our process of leading a web analytics implementation involves several steps:

  • Definition of business goals and objectives

    We start with determining the data points and KPIs most relevant to our client's business objectives.

  • Tool setup and configuration

    Next, we integrate web analytics tools into the client's website. Of course, while doing this, we ensure that proper tracking codes are implemented, and key goals are correctly configured.

  • Tagging and event tracking

    Now, it's time to dive deeply into data using tools like Google Tag Manager. Also, we set up custom event tracking to monitor specific interactions and activities on the website.

  • Data validation

    Data doesn't lie. Unless, of course, you've misconfigured the tools for collecting it. That's why we track data by validating and cross-checking with other data sources to ensure our findings are accurate and address any discrepancies.

  • Reporting and visualisation

    In the final step, we create custom reports and dashboards, using tools like Google Data Studio, to synthesise and present the data in an accessible, actionable format.

We believe in a comprehensive approach to web analytics implementation. Our Google-certified experts work closely with clients to understand their business goals and tailor the implementation process according to their specific needs.

We strive to enable our clients to leverage data to make informed decisions about their digital strategy, ultimately fostering long-term success and increased ROI.


“With better data tracking and analytics, we can make better decisions”

Maciej Jędrychowski.

Maciej Jędrychowski


Our Methods
& Tools

to Supercharge Your Analytics

[ Methods & Tools ]

Descriptive Analytics
Lean Analytics
Diagnostics Analytics

Our experts turn your raw data into valuable insights – helping you make better decisions and a bigger impact. We use a host of advanced tools and techniques to uncover hidden trends and relationships in your data, sparking improved performance and efficiency.

Want More?

  • Competitive Analytics

  • Regression Analysis

  • Hosting

  • A/B or Multivariate Testing

  • Advanced Excel

  • Product Management

What Our
Clients Say

[ Clients ]

PwC logo.
PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.
Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter


Onnibus logo.
Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital officer, onnibus

Partner with
Our Data Analytics Experts

[ Process ]

We’re your digital consulting partners. That means we provide high-level support to your business, strategically monitoring and directing every stage of the analytics process.

Unlike some other consultancies, we’re extremely hands on. We work closely with you to identify your business needs and gather relevant data. And we analyse and interpret the results to help you make informed decisions that drive business results.

Our experts use the latest tools and techniques to uncover hidden patterns, trends, and relationships in your data – empowering you to optimise performance and improve efficiency.

Whether you’re new to the world of data analytics, or you’re looking to upgrade your existing capabilities, we have the experience and expertise to help you succeed.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

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Digital Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

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Branding & Creative

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

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Copywriting & UX Writing

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

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Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

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Web & Mobile Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

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Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

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Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

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Photo & Video Production

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

Learn more

When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investment.

Schedule a call with our
Data Analytics Expert

[ work with us ]

Every data analytics challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which data analytics solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Łukasz Białozor

Senior Data Analyst

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.
Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

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