Are you looking for valuable performance data and insights into your user behavior? Or maybe you need to optimise your website for conversions? If yes, you need web analytics.
Web analytics implementation is an expert interface analysis aiming to check usability and intuitiveness and identify areas for improvement. It involves a team of seasoned experts who ensure the design is user-friendly, accessible, and outstanding.
Web analytics implementation, with its valuable insights for business growth, will help you increase your conversion and improve the user experience of your products. But how exactly?
Let's find out.
A deeper understanding of user behaviour and demographics
Get insights into your users' demographics and behaviours. Thanks to that, you can tailor content and website features to audience preferences.
Identification of areas for UX/UI improvement
Discover weak points in the website's user experience and interface—a simple way to spot areas requiring improvements.
Tracking and analysing marketing campaigns' effectiveness
Measure marketing campaign success, informing strategy adjustments for better outcomes.
Insights into conversion paths and opportunities for optimisation
Web analytics tools help to identify effective conversion paths and potential improvements, boosting conversion rates.
Customised, real-time reporting capabilities
Analytics tools allow for creating real-time, tailored reports based on current data trends for immediate strategy adjustments.
Informed data-driven decision-making process
Make decisions based on solid data, reduce guesswork and enhance strategic planning.
Increased return on investment (ROI) from marketing activities and website optimisation
Optimise marketing and website design for higher engagement and conversion, maximising your ROI.
The team of Flying Bisons experts relies on global benchmarks and industry-leading methodologies. Our process of leading a web analytics implementation involves several steps:
We start with determining the data points and KPIs most relevant to our client's business objectives.
Next, we integrate web analytics tools into the client's website. Of course, while doing this, we ensure that proper tracking codes are implemented, and key goals are correctly configured.
Now, it's time to dive deeply into data using tools like Google Tag Manager. Also, we set up custom event tracking to monitor specific interactions and activities on the website.
Data doesn't lie. Unless, of course, you've misconfigured the tools for collecting it. That's why we track data by validating and cross-checking with other data sources to ensure our findings are accurate and address any discrepancies.
In the final step, we create custom reports and dashboards, using tools like Google Data Studio, to synthesise and present the data in an accessible, actionable format.
We believe in a comprehensive approach to web analytics implementation. Our Google-certified experts work closely with clients to understand their business goals and tailor the implementation process according to their specific needs.
We strive to enable our clients to leverage data to make informed decisions about their digital strategy, ultimately fostering long-term success and increased ROI.
[ WHAT OUR CLIENTS SAY ]
“With better data tracking and analytics, we can make better decisions”
Maciej Jędrychowski
KFC DIGITAL DIRECTOR AT AMREST
[ Methods & Tools ]
Our experts turn your raw data into valuable insights – helping you make better decisions and a bigger impact. We use a host of advanced tools and techniques to uncover hidden trends and relationships in your data, sparking improved performance and efficiency.
→ Competitive Analytics
→ Regression Analysis
→ Hosting
→ A/B or Multivariate Testing
→ Advanced Excel
→ Product Management
[ Clients ]
“We’ll keep them hiring for every project in the future.”
Kornel Kulisiewicz
Business development director, PWC
“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”
David Winter
Co-FOUNDER, MUSCAT
“We were surprised how quickly they delivered everything we asked for.”
Bernard Golko
Chief Digital officer, onnibus
[ Process ]
[ work with us ]
Łukasz Białozor
Senior Data Analyst
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
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