A/B Tests

Trusting your gut can be good. But in business, it’s better to rely on data. And A/B testing allows you to make decisions based on actual information rather than intuition or assumptions.

All Data Analytics Services

What is
A/B Testing?

A/B testing compares two versions of the same website, app, button, picture (and many, many more) to determine which one performs better.

Also known as split testing, A/B testing allows you to experiment with two or more versions of the same variable. During testing, your users see different options – and based on their behavior, you’ll know which one is more appealing.

With A/B testing, you don’t have to guess. You can make informed decisions based on valid information.

Plan Your Success
→ with A/B Testing

Did you know that Kyle Rush, an analyst for Barack Obama’s successful Presidential run in 2012, used A/B testing to increase donation conversions by 49%?

This shouldn’t be a surprise. After all, with A/B testing, you get a lot of valuable, actionable knowledge – and much more.

Increased conversion rates

A/B testing will tell you what works better in your solution. As a result, you’ll be able to act on that information to improve conversion (short-term and over time).

Improved user experience

With objective feedback from users, you’ll be able to improve your solution to their liking, raising user satisfaction.

Objective feedback

Thanks to A/B testing, you can learn whether a tweak or new feature is working well – or the opposite.

Cost effective

Thanks to testing, you can avoid committing to costly, large changes that would otherwise consume a huge chunk of your budget.

Our Approach to
A/B Testing

Setting up metrics
We begin by identifying the key metrics that align with your business goals, ensuring that the tests provide meaningful insights. We carefully craft hypotheses based on data-driven research and industry best practices.
Testing
Next, during testing, we implement control measures to ensure that the results are statistically significant.
Monitoring
Our team continuously monitors the performance of each variant from the testing phase.
Report
FInally, we provide you with a detailed report with actionable recommendations that will help you make informed decisions.

Our Methods
& Tools
→ to Supercharge Your Analytics

[ Methods & Tools ]

Web Analytics

Descriptive Analytics

Lean Analytics

Diagnostics Analytics

Conversion Rate Optimization (CRO)

Marketing Analytics

Our experts turn your raw data into valuable insights – helping you make better decisions and a bigger impact. We use a host of advanced tools and techniques to uncover hidden trends and relationships in your data, sparking improved performance and efficiency.

Want More?

User Behaviour Analysis
A/B Tests
Competitive Analytics
Regression Analysis
Hosting
Advanced Excel
Product Management

What Our
→ Clients Say

[ Clients ]

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz

Business development director, PWC

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter

Co-FOUNDER, MUSCAT

“We were surprised how quickly they delivered everything we asked for.”

Bernard Golko

Chief Digital officer, onnibus

Partner with
→ Our Data Analytics Experts

[ Process ]

Data analytics is all about uncovering insights that drive business success. Our role here involves thorough research and strategic monitoring at every stage of your digital product design or transformation.

With well-planned analytics, we uncover hidden patterns, trends, and relationships, providing insights that drive informed decision-making. And with such meaningful insights, you can boost your business performance, improve efficiency, and achieve your goals. Whether you're new to data analytics or upgrading, we're here to guide you.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

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Digital Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

Learn more

Branding & Creative

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

Learn more

Copywriting & UX Writing

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

Learn more

Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

Learn more

Web & Mobile Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

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Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

Learn more

Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

Learn more

Photo & Video Production

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

Learn more

Outcomes:
When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investment.

+84.3%

CR uplift for KFC e-commerce in the first year

10.3 million

Unique monthly users on naTemat's media platform

€500k

ROI for OnniBus in the first year

Schedule a call with our
→ Data Analytics Expert

[ work with us ]

Every data analytics challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which data analytics solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Schedule call Send Message

lukaszexpert — Łukasz Białozor

Senior Data Analyst

lukaszexpert mobile — Łukasz Białozor

Senior Data Analyst

A/B Tests

What is A/B Testing?

Plan Your Success → with A/B Testing

Our Approach to A/B Testing

Our Methods & Tools → to Supercharge Your Analytics

Want More?

What Our → Clients Say

Partner with → Our Data Analytics Experts

Outcomes: When our partners succeed, we succeed

Schedule a call with our → Data Analytics Expert

Every data analytics challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

What is
A/B Testing?

Plan Your Success
→ with A/B Testing

Our Approach to
A/B Testing

Our Methods
& Tools
→ to Supercharge Your Analytics

What Our
→ Clients Say

Partner with
→ Our Data Analytics Experts

Outcomes:
When our partners succeed, we succeed

Schedule a call with our
→ Data Analytics Expert