Have you ever wondered how to efficiently manage every stage of a project, improve collaboration across teams and reduce time to market? Well, it's not the easiest thing to do, but it is possible thanks to Product Lifecycle Management (PLM).
PLM is an information, process, and resource management strategy that supports the product lifecycle from idea, design, development, and launch to end-of-life. It is a concept that helps you make business decisions about prototyping, MVPs, and optimising digital products.
Product Lifecycle Management provides comprehensive control over your product's entire lifecycle, from concept to market launch. Here's how PLM can help your business thrive:
Faster time-to-market
PLM streamlines processes and improves communication across teams, allowing you to bring products to market more quickly. By eliminating bottlenecks and automating workflows, PLM accelerates development and keeps projects on track.
Higher quality products
With PLM, you can track every aspect of product development, ensuring that all specifications are met and quality is maintained. By centralizing product data and monitoring revisions, businesses can launch products that meet high standards from the start.
Improved product safety
PLM helps ensure product safety by maintaining regulatory compliance and tracking necessary documentation throughout the lifecycle. This proactive approach reduces the risk of safety issues arising later in the process.
Increased sales opportunities
A well-managed product lifecycle leads to higher-quality products and faster market entry, opening up more sales opportunities. By staying ahead of competitors with innovative, reliable products, businesses can capture market share and effectively meet customer demand.
Reduced errors
With a centralised system for managing data and processes, PLM minimises errors in product development. Early detection of issues and automated updates reduce the chance of costly mistakes and rework, keeping projects running smoothly.
Improved product quality and reliability
By integrating all aspects of design, development, and testing, PLM ensures that products are not only high-quality but also reliable over time. Consistently tracking quality metrics helps improve products' long-term performance.
Lower prototyping costs
PLM reduces the need for excessive prototyping by using virtual simulations and streamlined design processes. This lowers development costs and speeds up the iteration cycle, allowing businesses to refine products more efficiently.
For every service we provide, our team has its own approach prepared and executed by our experts. This also applies to product lifecycle management. When preparing for this, we always go through four phases: Introduction, Growth, Maturity, and Decline. Let’s describe all of them in detail.
We begin by turning an idea into a clear product strategy, backed by market and user research to build a strong value proposition. At this stage, we create prototypes and MVPs to launch a customer-ready first version, focusing on product awareness, trials, and feedback for improvements.
Upon product launch, we enter the growth phase, where we gather feedback and refine the offering based on real-world use. Sales and profits are expected to rise quickly as awareness and satisfaction grow. Our focus is on strengthening market position, improving the product, cutting promotional costs, and expanding distribution.
In the maturity stage, our focus is on sustaining the product’s market position as sales peak and revenue levels are highest. With market saturation, we emphasize product differentiation and customer loyalty. We keep the product relevant by introducing updates, adding features, and targeting new segments to ensure strong profitability.
In this phase, market demand wanes due to saturation, competition, or trends. Here, we assess whether to revitalize the product or let it phase out naturally. As sales and profits drop, we focus on efficient resource management, addressing late adopters, and exploring innovation or redirection toward other products.
Across each product lifecycle phase, we monitor performance and make data-driven decisions. From launch to maintenance, our approach adapts to market needs, optimizes offerings, and plans for the future to maximize longevity and profitability.
“The research capacity is impressive. The quality of the research carried out is very high.”
Marcin Wcisło
Head of E-commerce Experience Design, Eobuwie
[ Methods & Tools ]
The right strategy can propel your product to incredible new heights. Our carefully chosen tools and methods allow us to craft powerful, data-driven strategies with deep connections to your users.
Product Lifecycle Management
Affinity Mapping
Creative Workshops
Customer Experience Mapping
Product Concepts
Value Proposition Design
Strategic Workshops
Product Positioning
Brainstorming
Technology Workshops
Design Breifs
User Story Mapping
Service Design
Product Roadmaps
[ Clients ]
“We’ll keep them hiring for every project in the future.”
Kornel Kulisiewicz
Business development director, PWC
“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”
David Winter
Co-FOUNDER, MUSCAT
“We were surprised how quickly they delivered everything we asked for.”
Bernard Golko
Chief Digital officer, onnibus
[ Process ]
[ work with us ]
Agnieszka Lewkowicz
Head of Product management
Prefer e-mail? [email protected]
Prefer e-mail? [email protected]
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