KPI & Metrics

Building digital solutions strongly relies on your team's creativity. However, creativity is not enough to reach specific business goals and measure your project's performance. Here, KPIs and metrics come into play.

What are
KPIs & Metrics in Product

KPIs (Key Performance Indicators) are specific metrics we use to measure how successful a project or company is. They help track progress toward specific goals and objectives and provide data-driven support in decision-making and strategy.

KPIs are a subset of metrics helping companies in tracking progress toward specific goals and objectives and providing data-driven support in decision-making and strategy.

Metrics, on the other hand, encompass a broader range of quantitative measures used to track various aspects of performance. These can include the number of website visitors, the time spent on your site, the bounce rate, or (capitan obvious) the conversion rate.

Track your progress
and spot
upcoming challenges
→ with KPI & Metrics

By using KPIs and metrics daily, business owners and project managers can stay focused on their goals, track performance over time, and make more informed decisions. This can ultimately lead to improved performance, growth, and success. But how exactly?

Clear goals setting

With the insights from KPIs and metrics, you can set clear and measurable goals for your project. This step is vital for the overall success of your initiative, as it ensures your team members are all working towards the same objectives, keeping them focused and motivated.

Performance tracking

This metric identifies new trends and patterns, offering invaluable insights. It supports making data-driven strategic decisions and enhancing performance in specific organisational areas or projects.


By tracking relevant KPIs and metrics over time, businesses can compare their performance to industry benchmarks and best practices. This can help identify areas where your organisation may be falling behind and provide ideas for improvement.

Better decision-making

Businesses can make more informed and strategic decisions by using data to inform decisions. This can reduce risks and improve the overall success of digital activities.

How we will back your
projects up with
KPI & Metrics

As your partners in digital, we will help you set clear and measurable goals, track your project's performance and lead it to the successful end… or maintenance phase. No cutting corners, everything by the book. Take a look at out approach to KPI & metrics:

  • Your goals and objectives

    We start by defining your business or organisation's main goals. Using the SMART method (making goals specific, measurable, achievable, relevant, and time-bound), we figure out the key KPIs and metrics to track. This gives us a clear plan for your project, making it easier to hit your targets.

  • KPIs and metrics

    Once we have identified your goals and objectives, we can start defining the KPIs and metrics we will track during the project. In this step, in cooperation with your team, we focus on metrics that align with your overall business goals and are measurable and meaningful.

  • Data sources

    Next, it's time to choose the data sources that we will use to track your KPIs and metrics. Usually, these include Google Analytics, social media analytics tools, or customer relationship management (CRM) software.

  • Data analytics, trend spotting

    With tracking and reporting systems in place, we can collect and analyse your data. To make the most out of the KPI & metrics, we regularly review your data to identify any emerging trends or patterns.

  • Data-driven optimisation plan

    Finally, we can use your insights to inform decisions and drive improvements. These can involve changing your digital activities, optimising your website or social media presence, or adjusting your marketing campaigns.

Product Management
Methods And Tools

[ Methods & Tools ]

Value Proposition
Product Concepts
Information Architecture
Digital Strategy

The right strategy can propel your product to incredible new heights. Our carefully chosen tools and methods allow us to craft powerful, data-driven strategies with deep connections to your users.

Want More?

  • Affinity Mapping

  • Creative Workshops

  • Customer Experience Mapping

  • Product Concepts

  • Value Proposition Design

  • Strategic Workshops

  • Product Positioning

  • Brainstorming

  • Technology Workshops

  • Design Breifs

  • User Story Mapping

  • Service Design

  • Product Roadmaps

What Our
Clients Say

[ Clients ]

PwC logo.
PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.
Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter


Onnibus logo.
Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital officer, onnibus

Product Management
Keeping all the Moving Parts
in Perfect Sync

[ Process ]

We provide high-level support to your business, strategically monitoring and directing every stage of the product-project lifecycle. From new business and research to design and development.

Our project managers keep everyone focused on both your business needs and user goals. So they don’t just understand what product they’re building, but why they’re building it too.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

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Digital Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

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Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

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The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

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UX/UI Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

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Web & Mobile Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

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Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

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Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

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Photo & Video Production

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

Learn more

When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investement.

Schedule a call with our
Product Management Expert

[ work with us ]

Every product management challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which branding solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Agnieszka Lewkowicz

Head of Product management

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.
Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

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