KPI & Metrics

Building digital solutions strongly relies on your team's creativity. However, creativity is not enough to reach specific business goals and measure your project's performance. Here, KPIs and metrics come into play.

All Product Management Services

What are
KPIs & Metrics in Product
Management?

KPIs (Key Performance Indicators) are specific metrics we use to measure how successful a project or company is. They help track progress toward specific goals and objectives and provide data-driven support in decision-making and strategy.

KPIs are a subset of metrics helping companies in tracking progress toward specific goals and objectives and providing data-driven support in decision-making and strategy.

Metrics, on the other hand, encompass a broader range of quantitative measures used to track various aspects of performance. These can include the number of website visitors, the time spent on your site, the bounce rate, or (capitan obvious) the conversion rate.

Track your progress
and spot
upcoming challenges
→ with KPI & Metrics

By using KPIs and metrics daily, business owners and project managers can stay focused on their goals, track performance over time, and make more informed decisions. This can ultimately lead to improved performance, growth, and success. But how exactly?

Clear goals setting

With the insights from KPIs and metrics, you can set clear and measurable goals for your project. This step is vital for the overall success of your initiative, as it ensures your team members are all working towards the same objectives, keeping them focused and motivated.

Performance tracking

This metric identifies new trends and patterns, offering invaluable insights. It supports making data-driven strategic decisions and enhancing performance in specific organisational areas or projects.

Benchmarking

By tracking relevant KPIs and metrics over time, businesses can compare their performance to industry benchmarks and best practices. This can help identify areas where your organisation may be falling behind and provide ideas for improvement.

Better decision-making

Businesses can make more informed and strategic decisions by using data to inform decisions. This can reduce risks and improve the overall success of digital activities.

How we will back your
projects up with
KPI & Metrics

As your partners in digital, we will help you set clear and measurable goals, track your project's performance and lead it to the successful end… or maintenance phase. No cutting corners, everything by the book. Take a look at out approach to KPI & metrics:

Your goals and objectives
We start by defining your business or organisation's main goals. Using the SMART method (making goals specific, measurable, achievable, relevant, and time-bound), we figure out the key KPIs and metrics to track. This gives us a clear plan for your project, making it easier to hit your targets.
KPIs and metrics
Once we have identified your goals and objectives, we can start defining the KPIs and metrics we will track during the project. In this step, in cooperation with your team, we focus on metrics that align with your overall business goals and are measurable and meaningful.
Data sources
Next, it's time to choose the data sources that we will use to track your KPIs and metrics. Usually, these include Google Analytics, social media analytics tools, or customer relationship management (CRM) software.
Data analytics, trend spotting
With tracking and reporting systems in place, we can collect and analyse your data. To make the most out of the KPI & metrics, we regularly review your data to identify any emerging trends or patterns.
Data-driven optimisation plan
Finally, we can use your insights to inform decisions and drive improvements. These can involve changing your digital activities, optimising your website or social media presence, or adjusting your marketing campaigns.

Product Roadmap

Value Proposition

Product Concepts

Information Architecture

Digital Strategy

KPI & Metrics

The right strategy can propel your product to incredible new heights. Our carefully chosen tools and methods allow us to craft powerful, data-driven strategies with deep connections to your users.

Want More?

→ Affinity Mapping
→ Creative Workshops
→ Customer Experience Mapping
→ Product Concepts
→ Value Proposition Design
→ Strategic Workshops
→ Product Positioning
→ Brainstorming
→ Technology Workshops
→ Design Breifs
→ User Story Mapping
→ Service Design
→ Product Roadmaps

What Our
→ Clients Say

[ Clients ]

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz

Business development director, PWC

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter

Co-FOUNDER, MUSCAT

“We were surprised how quickly they delivered everything we asked for.”

Bernard Golko

Chief Digital officer, onnibus

We provide high-level support to your business, strategically monitoring and directing every stage of the product-project lifecycle. From new business and research to design and development.

Our project managers keep everyone focused on both your business needs and user goals. So they don’t just understand what product they’re building, but why they’re building it too.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

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Digital Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

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Branding

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

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Content

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

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UX/UI Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

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Web & Mobile Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

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Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

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Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

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Photo & Video Production

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

Learn more

Outcomes:
When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investement.

+84.3%

CR uplift for KFC e-commerce in the first year

10.3 million

Unique monthly users on naTemat's media platform

€500k

ROI for OnniBus in the first year

Looking to raise your digital product to a new level?

Give us a holler at our digital consulting company for top-notch Product Management services.

Your users will thank you.

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agaexpert — Agnieszka Lewkowicz

Head of Product management

agaexpert mobile — Agnieszka Lewkowicz

Head of Product management

KPI & Metrics

What are
KPIs & Metrics in Product
Management?

Track your progress
and spot
upcoming challenges
→ with KPI & Metrics

How we will back your
projects up with
KPI & Metrics

Our Product Management
→ Methods And Tools

Want More?

What Our
→ Clients Say

Where Product Management
→ Fits in the Process

Outcomes:
When our partners succeed, we succeed

Schedule a call with our
→ Product Management Expert

Looking to raise your digital product to a new level?

KPI & Metrics

What are KPIs & Metrics in Product Management?

Track your progress and spot upcoming challenges → with KPI & Metrics

How we will back your projects up with KPI & Metrics

Our Product Management→ Methods And Tools

Want More?

What Our → Clients Say

Where Product Management→ Fits in the Process

Outcomes: When our partners succeed, we succeed

Schedule a call with our → Product Management Expert

Looking to raise your digital product to a new level?

What are
KPIs & Metrics in Product
Management?

Track your progress
and spot
upcoming challenges
→ with KPI & Metrics

How we will back your
projects up with
KPI & Metrics

Our Product Management
→ Methods And Tools

What Our
→ Clients Say

Where Product Management
→ Fits in the Process

Outcomes:
When our partners succeed, we succeed

Schedule a call with our
→ Product Management Expert