Flying Talks: Interview with DareIT

Who are you, and what are your top responsibilities or goals at work right now?

As the co-founder and co-CEO of DareIT, my top responsibilities include guiding the strategic direction of DareIT, overseeing our company’s continual improvement and innovation, and enhancing our brand to reflect our mission.

In addition, I provide mentorship and resources to women pursuing careers in IT to help them overcome barriers and achieve their professional goals.

What were the challenges or problems you wanted to tackle or solve? What were your goals?

Our organisation has positively impacted thousands of individuals looking to transition their careers into IT. However, we've encountered internal challenges that have limited our full potential. One major issue has been our struggle to effectively present our holistic offering and valuable content.

To tackle these issues, we've set strategic goals to elevate our platform. These include creating a more transparent and engaging messaging of our offer, developing a new visual identity that truly reflects our brand’s values and appeals to both B2B and B2C audiences, and formulating a compelling value proposition that resonates with our target audience.

We are also redesigning the user interface for our website, creating brand new designs for our user platform, and reassessing our business approach and brand positioning to better meet our users' needs. These steps are vital for improving our user experience and market presence.

Why did you choose Flying Bisons as your digital partner?

We chose Flying Bisons because of their proven branding and UX/UI design expertise. Their strategic approach to seamlessly integrating a playful yet professional style into our platform was exactly what we needed.

Their ability to articulate and communicate a brand's unique values through thoughtful design was essential in helping us better connect with our audience and solidify our position as a leader in the IT education sector. Additionally, we sought not just a service provider but a genuine, equal partner who could bring their expertise and invaluable strategic perspective to the process. Flying Bisons were precisely that partner, exceeding our expectations and providing the professional collaboration we needed.

How long have you been working together?

The cooperation on this specific project lasted around 4 months.

What were the results of partnering with Flying Bisons? Can you share any data or evidence of its impact on your product/goals/challenges?

Our partnership with Flying Bisons has been a transformative experience for DareIT, helping us tackle some of our most pressing challenges.

The comprehensive rebranding and UX/UI redesign focused on making our platform more appealing and functional. The rebranding was crucial in effectively addressing our need to communicate our value and offerings.

Introducing a "playful umbrella brand" was a pivotal change, blending professional career support with a joyful learning environment. This strategic move enhanced the platform's usability and ensured our messaging was consistent and engaging across all channels.

The redesign has been instrumental in reinforcing DareIT's position as a leader in online education and career development within the IT sector. 

This enhancement has not only attracted more clients but also significantly enriched the educational and career journeys of our users in IT, as evidenced by overwhelmingly positive feedback.

What are you the proudest of?

I'm very proud that we've successfully transformed DareIT into a more user-friendly and engaging platform. Through rebranding and redesign, we've not only enhanced visual appeal and functionality but also ensured our messaging is transparent and compelling.

This evolution enables both our B2C and B2B audiences to easily navigate and select from our diverse offerings, ensuring they find precisely what they need at pivotal moments in their career changes or DEI journeys. It's incredibly rewarding to see our platform empower countless individuals to launch their IT careers and enhance their lives.

I'm very proud that we've successfully transformed DareIT into a more user-friendly and engaging platform. The rebranding and redesign enhanced the visual appeal and functionality and made our messaging more transparent and compelling.

This transformation has allowed us to connect more effectively with our target audience and provide them with the support they need to succeed. Seeing our platform empower many individuals to kickstart their IT careers and improve their lives gives me a true sense of accomplishment.

Is there anything Flying Bisons could or should have done differently or better? Why?

From my perspective, there isn't much that could have gone better. What we, as DareIT, could improve on is starting to work on the content from the very beginning and perhaps inviting Flying Bisons to collaborate as well. However, from the standpoint of a service provider, it's hard for me to imagine what could have gone better - it was truly an excellent collaboration.

If you were to describe Flying Bisons in 3-5 adjectives, what would they be?

Creative, innovative, supportive, passionate, and dependable.

Is there anything you would like to share regarding cooperation with Flying Bisons?

Working with creative and talented individuals like the Flying Bisons team is always a pleasure. Their approach improved our user engagement and helped us communicate our value more effectively, supporting our growth as a leader in the IT education sector.

Do you have any advice for Flying Bisons potential customers?

I would advise clearly defining your goals and challenges from the beginning of your collaboration. Engage actively with their team and trust their branding and UX/UI design expertise. Their ability to align visual appeal with functional design can boost your user experience and significantly elevate your brand. Trust their creative solutions and be open to their innovative approaches for the best results.

And be prepared to be challenged exactly when you (and your project) need it most :)

I always appreciated being challenged on the ideas and decisions and it always came in the exact moments it was necessary, you're not a "yes, sir" team, and I love this about you. You're true experts and you will always fight for what's best for the project. Not sure how to phrase it better, feel free to add it in any way you see fit.

To learn more about the details of our collaboration with DareIT check out the full case study with all of the insights.