Hoard is a platform that aims to disrupt the $80 billion a year virtual items market, by facilitating true ownership of game assets on the blockchain. We established a long-term partnership with Hoard to help them to define the best UX strategy. Together, we will revolutionize the gaming industry.
Hoard is changing the future of the gaming industry. Using revolutionary technology based on blockchain, Hoard offers a unique value proposition for game players and game developers, enabling them to take advantage of True Ownership, Virtual Exchange and more.
At the beginning of our collaboration, we defined the vision for the project, which included personas, key users scenarios, user research, key moments of truth identification, UX strategy concepts, as well as the Roadmap for product design and development.
To meet all of Hoard’s requirements and expectations, we designed a bespoke process, dedicated to the team’s needs.
Check Out the Process →As well as the extensive Discovery Phase Report, we also provided a users’, game developers’ and investors’ perspective. The final Roadmap covers a detailed plan of work and actions steps for the next months to achieve Hoard’s business goals.
Hoard is a startup building an innovative blockchain-based framework to enable true-ownership of virtual content.
Hoard attracted a team of experienced and talented gaming industry veterans and blockchain experts to create a platform that will change the paradigm of the gaming industry.
They were also looking for a partner to help them to shape their value proposition, define UX Strategy and the Product Roadmap. We were really proud to find out that Hoard had chosen to work with Flying Bisons over anyone else.
1. Proto-personas, key user scenarios and key user journeys.
2. Hoard ecosystem mapped from users’ perspective: channels and touchpoints identification.
3. Touchpoints prioritisation and identification of key moments of truth.
4. UX Strategy Concept
5. Roadmap of the design work to execute.
The UX Process is the very foundation of every project for us. Even though we have our standard processes, we take a highly personalized approach to each project.
We spend a couple of days defining our process that is designed exclusively to meet Hoard’s needs, requirements and expectations.
We believe that failing to plan is planning to fail. The right strategy and plan for the process is the key factor that defines the final results. To create bespoke processes, we take into consideration the entire context of the product environment, as well as the other aspects, such as market, user needs, business requirements and more.
“If you fail to plan, you are planning to fail!”
― Benjamin Franklin
■ Product Market Fit
■ Unique Value Proposition
■ World Class UX
■ Successful ICO
■Time
■ Money
■ Resources
■ Technology
■ Validating Assumptions
■ Product Research
■ Stakeholders Interviews
■ Consistent Vision
We start every project with an extensive industry study to understand the context of the product, market trends and stakeholders’ perspective. We also review all the competitors, as well as market-related companies to get some inspiration. The last part of this process is desk research, to fill any gaps and learn even more.
1. Competition Analysis
2. Stakeholders Interviews
3. Desk Research
We start every project with an extensive industry study to understand the context of the product, market trends and stakeholders’ perspective. We also review all the competitors, as well as market-related companies to get some inspiration. The last part of this process is desk research, to fill any gaps and learn even more.
We believe that failing to plan is planning to fail. The right strategy and plan for the process is the key factor that defines the final results. To create bespoke processes, we take into consideration the entire context of the product environment, as well as the other aspects, such as market, user needs, business requirements and more.
“Flying Bisons helped us ensure that all of our teammates were on the same page, despite some slight differences. We weren’t just a bunch of people working on the same task, which was refreshing. They also directed our focus for marketing, as we identified our target customers and how to communicate with them.”
To create tailor-made processes we take into consideration the entire context of the product environment, as well as the other dimensions such as market, user needs, business requirements and more.
We believe that failing to plan is planning to fail. A right strategy and plan for the process is the key factor that defines the final results.
We start every project with an extensive industry study to understand the context of the product, market trends and stakeholders’ perspective. We also review all the competitors, as well as market-related companies to get some inspiration.
The last part of this process is desk research, to fill any gaps and learn even more.
We believe that the Discovery Phase is really important, as this is when the knowledge we’ve gathered is shared with every member of the team, and all stakeholders. With that in mind, we organised a board presentation to share the insights gathered over our 200 hours of work.
Learn more about the next phase of our work, and how we created an ICO platform. The best is yet to come...
Their expertise in e-commerce design stood out during the collaboration, but what truly makes them a great partner is their commitment to the success of the projects they take on. Other highlights include a positive attitude and motivation when given creative freedom.
Flying Bisons helped us ensure that all of our teammates were on the same page, despite some slight differences. We weren’t just a bunch of people working on the same task, which was refreshing. They also directed our focus for marketing, as we identified our target customers and how to communicate with them.
Our customer acquisition cost went down by about 50% and our sales skyrocketed. This was the impact of the engagement with Flying Bisons, who added a great deal of value to the project on many different stages.
Flying Bisons understands the client’s needs and the specifics of a project in no time, and helps you to achieve planned goals. They keep things simple and back their rationale even when the idea is not in line with clients initial thoughts..
If your business allows you to experiment and try new options, Flying Bisons is a great partner. They’ve got knowledge and expertise and they’re open to new ideas.
