Hoard
The Future of Gaming

Hoard is a platform that aims to disrupt the $80 billion a year virtual items market by facilitating true ownership of game assets on the blockchain. We established a long-term partnership to define right UX Strategy. Together we will revolutionize the Gaming Industry.

Hoard is changing the future of Gaming Industry. Through revolutionary technology based on blockchain, Hoard offers a unique value proposition for Game Players and Game Developers, enabling them to take advantage of True Owneship, Virtual Exchange and more.

Abstraction
Goal
To create Value-Driven UX Strategy for HOARD
Scope
Discovery, Strategy
Length
Over 2 months
01
GOALS

Value-Driven UX Strategy for Hoard

At the beginning of the cooperation we have defined the expected scope of work, which included personas, key users scenarios, user research, key moments of truth identification, UX strategy concepts, as well as the Roadmap for the Product Design & Development.

02
PROCESS

240 Hours of Discovery and Strategy Phase

To meet all requirements and expectations of Hoard, we have designed a tailor made process, dedicated to the team’s needs.

Check Out the Process
03
RESULT

Roadmap for Product Design and Development

Except the extensive Discovery Phase Report we have also provided a users’, game developers’ and investors’ perspective. The final Roadmap covers a detailed plan of work and actions steps for the next months to achieve Hoard’s business goals.

Meeting

The Beginning
Request for Proposal

Hoard is a startup that is building innovative blockchain based framework to enable true-ownership of virtual content.
Hoard attracted a team of experienced and talented gaming industry veterans and blockchain experts to create a platform that will change the paradigm of Gaming Industry.

On the other hand they were looking for a partner to shape value proposition, define UX Strategy and the Product Roadmap. We were really pround to discover that among many others Hoard chose to work with Flying Bisons team.

1. Proto-personas, key user scenarios and key user journeys.

2. Hoard ecosystem mapped from users’ perspective: channels and touchpoints identification.

3. Touchpoints prioritization and identification of key moments of truth.

4. UX Strategy Concept

5. Roadmap of the design work to execute.

The Foundation
Tailor-Made Discovery Phase

The UX Process is the very foundation of our every project. Even though we have our standard processes, we treat every project with an extreme personalized approach.

We spend a couple of days to defin the proccess that is dedicated exclusively to Hoard needs, requirements and expectations.

Process

Key Value of the Process
How to Define Optimal Processes?

We believe that failing to plan is planning to fail. A right strategy and plan for the process is the key factor that defines the final results. To create a tailor-made processes we take into consideration the entire context of the product environment, as well as the other dimensions such as market, user needs, business requirements and more.

“If you fail to plan, you are planning to fail!”
― Benjamin Franklin

Business Goals

Product Market Fit
Unique Value Proposition
World Class UX
Successful ICO

Project Constraints

Time
Money
Resources
Technology

Minimizing Risks

Validating Assumptions
Product Research
Stakeholders Interviews
Consistent Vision

The Pre-Kickoff Work
Preparing for the Project

We start every project with and extensive industry study to understand the context of the product, market trends and stakeholders’ perspective. We also review all the competitors, as well as market-realted companies to get some inspiration. The last part of this process is Desk Research to fill the gaps and learn even more.

1. Competition Analysis

2. Stakeholders Interviews

3. Desk Research

Abstraction

Workshops and Meetings
Team Alignment and Vision Definition

We start every project with and extensive industry study to understand the context of the product, market trends and stakeholders’ perspective. We also review all the competitors, as well as market-realted companies to get some inspiration. The last part of this process is Desk Research to fill the gaps and learn even more.

Photo
Photo
Photo
Photo

Validating Assumptions
In-Depth Interviews

We believe that failing to plan is planning to fail. A right strategy and plan for the process is the key factor that defines the final results. To create a tailor-made processes we take into consideration the entire context of the product environment, as well as the other dimensions such as market, user needs, business requirements and more.

People

“Flying Bisons helped us ensure that all of our teammates were on the same page, despite some slight differences. We weren’t just a bunch of people working on the same task, which was refreshing. They also directed our focus for marketing, as we identified our target customers and how to communicate with them.”

Sławomir Bubel
Sławomir Bubel
CEO Hoard

Connecting The Dots
Three Main Personas

To create a tailor-made processes we take into consideration the entire context of the product environment, as well as the other dimensions such as market, user needs, business requirements and more.

We believe that failing to plan is planning to fail. A right strategy and plan for the process is the key factor that defines the final results.

Player
Game Owner
Investor

The Strategy
Product Design and Development Roadmap

We start every project with and extensive industry study to understand the context of the product, market trends and stakeholders’ perspective. We also review all the competitors, as well as market-realted companies to get some inspiration.

The last part of this process is Desk Research to fill the gaps and learn even more.

Roadmap

Sharing the Knowledge
Discovery Phase Presentation

We believe that Discovery Phase is as much successful as the gather knowledge is shared among every member of the team and all stakeholders. Having that in mind we have organized a board presentation to share the insights gathered during 200 hours of work.

Discovery Phase

Discovery & Strategy
is Just a Beginning

Learn more about next phase of our cooperation. We have created the ICO Platform. The best is yet to come...

Check Out Design Phase