Hoard is a platform that aims to disrupt the $80 billion a year virtual items market by facilitating true ownership of game assets on the blockchain. We established a long-term partnership to define right UX Strategy. Together we will revolutionize the Gaming Industry.
Hoard is changing the future of Gaming Industry. Through revolutionary technology based on blockchain, Hoard offers a unique value proposition for Game Players and Game Developers, enabling them to take advantage of True Owneship, Virtual Exchange and more.
At the beginning of the cooperation we have defined the expected scope of work, which included personas, key users scenarios, user research, key moments of truth identification, UX strategy concepts, as well as the Roadmap for the Product Design & Development.
To meet all requirements and expectations of Hoard, we have designed a tailor made process, dedicated to the team’s needs.
Check Out the Process →Except the extensive Discovery Phase Report we have also provided a users’, game developers’ and investors’ perspective. The final Roadmap covers a detailed plan of work and actions steps for the next months to achieve Hoard’s business goals.
Hoard is a startup that is building innovative blockchain based framework to enable true-ownership of virtual content.
Hoard attracted a team of experienced and talented gaming industry veterans and blockchain experts to create a platform that will change the paradigm of Gaming Industry.
On the other hand they were looking for a partner to shape value proposition, define UX Strategy and the Product Roadmap. We were really pround to discover that among many others Hoard chose to work with Flying Bisons team.
1. Proto-personas, key user scenarios and key user journeys.
2. Hoard ecosystem mapped from users’ perspective: channels and touchpoints identification.
3. Touchpoints prioritization and identification of key moments of truth.
4. UX Strategy Concept
5. Roadmap of the design work to execute.
The UX Process is the very foundation of our every project. Even though we have our standard processes, we treat every project with an extreme personalized approach.
We spend a couple of days to defin the proccess that is dedicated exclusively to Hoard needs, requirements and expectations.
We believe that failing to plan is planning to fail. A right strategy and plan for the process is the key factor that defines the final results. To create a tailor-made processes we take into consideration the entire context of the product environment, as well as the other dimensions such as market, user needs, business requirements and more.
“If you fail to plan, you are planning to fail!”
― Benjamin Franklin
■ Product Market Fit
■ Unique Value Proposition
■ World Class UX
■ Successful ICO
■Time
■ Money
■ Resources
■ Technology
■ Validating Assumptions
■ Product Research
■ Stakeholders Interviews
■ Consistent Vision
We start every project with and extensive industry study to understand the context of the product, market trends and stakeholders’ perspective. We also review all the competitors, as well as market-realted companies to get some inspiration. The last part of this process is Desk Research to fill the gaps and learn even more.
1. Competition Analysis
2. Stakeholders Interviews
3. Desk Research
We start every project with and extensive industry study to understand the context of the product, market trends and stakeholders’ perspective. We also review all the competitors, as well as market-realted companies to get some inspiration. The last part of this process is Desk Research to fill the gaps and learn even more.
We believe that failing to plan is planning to fail. A right strategy and plan for the process is the key factor that defines the final results. To create a tailor-made processes we take into consideration the entire context of the product environment, as well as the other dimensions such as market, user needs, business requirements and more.
“Flying Bisons helped us ensure that all of our teammates were on the same page, despite some slight differences. We weren’t just a bunch of people working on the same task, which was refreshing. They also directed our focus for marketing, as we identified our target customers and how to communicate with them.”
To create a tailor-made processes we take into consideration the entire context of the product environment, as well as the other dimensions such as market, user needs, business requirements and more.
We believe that failing to plan is planning to fail. A right strategy and plan for the process is the key factor that defines the final results.
We start every project with and extensive industry study to understand the context of the product, market trends and stakeholders’ perspective. We also review all the competitors, as well as market-realted companies to get some inspiration.
The last part of this process is Desk Research to fill the gaps and learn even more.
We believe that Discovery Phase is as much successful as the gather knowledge is shared among every member of the team and all stakeholders. Having that in mind we have organized a board presentation to share the insights gathered during 200 hours of work.
Learn more about next phase of our cooperation. We have created the ICO Platform. The best is yet to come...
