XTB — New Financial Culture. Redefining a brand. Reframing finance.

[ PROJECT SUMMARY ]We redefined XTB’s brand to reflect its transformation into a financial super app—combining investing, trading, saving, and education. Inspired by the square shape of its iconic logo, we created a cohesive identity system rolled out across 12 global markets. Each business pillar got its own visual language, with a custom typography and iconography system simplifying complex financial products. The result? A unified ecosystem that brings clarity, structure, and human touch to the world of finance.