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E-commerce
KFC – Satisfying the fast-food giant’s hunger for data, across three countries
[ Scope of work ]
[ PROJECT SUMMARY ]After revamping KFC’s online sales platform, the next step was to launch a data-driven optimisation process. We developed a strategy and set up the right analytics tools. And we gave KFC the power to run conversion optimisation and A/B testing, to improve the user experience even further.
