A new approach
The optical market can be considered to have an old-fashioned approach to its customers and sales. Buying eyewear is usually associated with the need to visit the showroom and make decisions under pressure in a short amount of time.
Muscat has changed the way it communicates with the customer, the way that products are presented, and the selling process itself. Their ideas break with tradition to create an innovative new shopping experience. Optimising this innovative online purchasing system was quite a challenge. Unlike the old sales process, muscat.pl goes beyond the boundaries of the internet, right to the customers' home. We made sure they understood all the potential solutions.