Out of scheme
The optical market is associated with a fossilized approach to the customer and sales - a process always associated with the need to visit the showroom and choose under the pressure of time.
The appearance of the Muscat company changed the view on communication with the customer, the presentation of the product and the sale itself. Their idea was to break a mentioned scheme. The optimization of this innovative online purchasing system was quite a challenge - apart from the standard sales process, muscat.pl went beyond the boundaries of the Internet - to the customers' home. We had to communicate all possibilities and ensure their understanding.