Research & Strategy

Unifying digital strategy: 10 reasons to adopt one platform strategy

  • Kamil Tatol

  • Nov 17, 2023

  • 2 min read

  • Nov 17, 2023

  • 2 min read

Kamil Tatol, CEO at Flying Bisons.

Kamil Tatol

  • Nov 17, 2023

  • 2 min read

In today’s fast-paced digital landscape, organisations seek strategies to enhance efficiency and streamline operations. The debate between adopting a single platform versus multiple platforms for various functions is pivotal. With insights from diverse industries and practical examples, this article delves into why, in most scenarios, a single platform strategy holds the upper hand.

1. Streamlined workflow and productivity

The integration of multiple functions into one platform is a game-changer for productivity. This approach eliminates switching between different systems, saving time and reducing errors. For instance, in the tech industry, companies have shifted to unified platforms for project management, integrating communication, task assignment, and progress tracking in one place, leading to noticeable boosts in productivity.

2. Consistent User Experience

A single platform offers a consistent user experience, which is crucial in minimising confusion and learning time. A notable example is the banking sector, where institutions have moved towards single-app solutions that offer everything from account management to customer support, significantly enhancing customer satisfaction.

3. Enhanced data integrity

With all data managed in one location, the integrity of information is maintained far better. In healthcare, for example, unified platforms for patient records have minimised risks associated with data duplication and errors, leading to more reliable and efficient patient care.

4. Improved collaboration and communication

A single platform fosters better teamwork by unifying tools and data access, ensuring everyone is on the same page. Marketing teams, for instance, benefit significantly from unified platforms that consolidate social media management, content creation, and analytics, enhancing the coherence and effectiveness of campaigns.

5. Cost efficiency

Maintaining multiple platforms often leads to higher cumulative costs. A unified system can significantly reduce these expenses, as seen in small businesses that have adopted all-in-one eCommerce platforms, combining website management, sales, and inventory tracking.

6. Easier management and maintenance

Single platforms simplify the tasks of updates, bug fixes, and user support. Retail companies, for example, have adopted unified inventory and sales platforms, making management more straightforward and efficient.

7. Better data analysis and reporting

Having all data in one place enables comprehensive reporting and analytics. This is evident in the field of logistics, where integrated platforms provide insights into supply chain efficiency, inventory levels, and delivery times, aiding in strategic decision-making.

8. Enhanced security

A single platform allows for concentrated security measures, reducing the risk of breaches. Financial services firms have increasingly adopted unified security platforms to protect sensitive customer data across all touchpoints.

9. Scalability

Scaling a single platform to accommodate business growth is often easier than integrating or phasing out multiple systems. Start-ups, in particular, benefit from scalable all-in-one solutions that grow with their business needs.

10. Reduced training time and costs

Training on one system rather than several is more efficient. This is seen in the retail sector, where employees are trained on unified Point of Sale (POS) systems, simplifying the learning process.


While there might be scenarios where specialised platforms are necessary, the benefits of a unified platform strategy are undeniable. From enhanced productivity and data integrity to cost efficiency and improved security, the consolidation into a single platform presents a compelling case across various industries. As organisations continue to navigate the digital landscape, the decision to unify platforms will be critical to their success and sustainability.

Kamil Tatol, CEO at Flying Bisons.

Kamil Tatol


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