Jerónimo Martins Group is a Portuguese company established in 1792. With an international presence, it owns multiple brands. One of Jerónimo Martins Group brands is Hebe - the second most popular drug store in Poland.
Hebe is one of the favourite brands of millions of Polish women. Flying Bisons were chosen by Jeronimo Martins Drogerie i Farmacja as a partner to transform offline services into
Touchpoints
Less than two months
Goal
To successfully launch brand new
Industry
Retail (Cosmetics)
Scope
Discovery, Strategy, User Experience, User Interface, Quality Assurance
Technology
Strategy, UX & UI Design
Partners
Jeronimo Martins Drogerie i Farmacja Sp. z o.o.
Digital Transformation is a very complex and challenging process but done well, it has the potential to redefine the future of the company. We were given the challenge of creating brand new
We were proud to be involved in this project from the very beginning. Along with Hebe’s partners, we were responsible for the Discovery, Strategy, Design and Quality Assurance of the new platform.
We worked together with Jeronimo Martins Drogerie i Farmacja to create brand new
Jeronimo Martins Drogerie i Farmacja Sp. z o.o. wanted to enhance its digital presence and boost online sales. Hebe, one of the most popular drugstore brands in Poland, until now had a content only website. We collaborated with Hebe on the challenge of their digital transformation.
As Flying Bisons, we were proud to have the opportunity to work with Hebe. We took on the challenge of digital transformation together to create a brand new
Great businesses are built on great experiences. To make these happen, we always start with understanding users’ motivations, needs, pains, goals, and behaviours. Although our focus was on digitising offline services, we wanted to provide a first-class, consistent experience across all channels.
Based on qualitative research, we created a great mental model. Based on all the insights gathered in the discovery phase, we defined the essential user flows and patterns, which allowed us to move to the next stages with the least possible risk.
Even though Hebe.pl was just a content site, it consisted of dozens of subpages. Before we started creating any sketches, we organised and prioritised the scope of the platform. We had to add multiple pages related to
Many designers start the design process with sketching, and then jumping to wireframes. We believe there’s an essential step that cannot be skipped: the wireflows.
Wireflows are very basic sketches of screens and how they relate to other screens. Based on these, we can define processes, interactions, and red routes.
How could we present and display all of the product categories? We also defined unique collections for all of the main product categories, so that we could provide users an easier way of exploring top offers.
To provide the highest quality service, and to minimise the project’s risk, we always divide the design process into two main activities: wireframing and user interface design.
We created over a hundred unique screens for mobile, desktop, and tablet devices. All of the design decisions were based on our findings from the previous stages, especially the research stage.
A picture is worth a thousand words... And so is great visual design. We believe it’s a vital element of the success of a product. Once we’d been through the entire product design process (Research, Strategy, Information Architecture), the visual design was the cherry on the top.
Over the past month, we have been doing internal and external user testing. The feedback about the design, navigation, intuitiveness, and ease of use has been extremely positive. The work they produced, the ideas they had, and what we were able to put into practice so far is really positive.
Francisco de Almeida
E-Commerce Director at hebe
Their expertise in e-commerce design stood out during the collaboration, but what truly makes them a great partner is their commitment to the success of the projects they take on. Other highlights include a positive attitude and motivation when given creative freedom.
Flying Bisons helped us ensure that all of our teammates were on the same page, despite some slight differences. We weren’t just a bunch of people working on the same task, which was refreshing. They also directed our focus for marketing, as we identified our target customers and how to communicate with them.
Our customer acquisition cost went down by about 50% and our sales skyrocketed. This was the impact of the engagement with Flying Bisons, who added a great deal of value to the project on many different stages.
Flying Bisons understands the client’s needs and the specifics of a project in no time, and helps you to achieve planned goals. They keep things simple and back their rationale even when the idea is not in line with clients initial thoughts..
If your business allows you to experiment and try new options, Flying Bisons is a great partner. They’ve got knowledge and expertise and they’re open to new ideas.
