Jerónimo Martins Group is a Portuguese company established in 1792. With its international presence, it owns multiple brands. One of the brands of Jerónimo Martins Group is Hebe - the second most popular drug store in Poland.
Hebe is one of the favorite brands of millions of Polish women. Flying Bisons have been choosen by Jeronimo Martins Drogerie i Farmacja as a partner to transform offline services into
Touchpoints
Less than 2 months
Goal
To successfully launch brand new
Industry
Retail (Cosmetics)
Scope
Discovery, Strategy, User Experience, User Interface, Quality Assurance
Technology
Strategy, UX & UI Design
Partners
Jeronimo Martins Drogerie i Farmacja Sp. z o.o.
Digital Transformation is a very complex and hazardous process but conducted adequately; it can redefine the future of the company. We were challenged to create brand new
We are proud to be involved in this project from the very beginning. Along side with Client’s Partners, we were responsible for Discovery, Strategy, Design and Quality Assurance of the platform.
We have been working together with Jeronimo Martins Drogerie i Farmacja to create brand new
Jeronimo Martins Drogerie i Farmacja Sp. z o.o. wants to enhance its digital presence and boost online sales. Hebe, one of the most popular drugstore brands in Poland until July, had
As Flying Bisons, we are proud to have a chance to work with the Hebe company and together take on the challenge to conduct
Great businesses are built on great experiences. To make those happen, we always start with understanding user's motivations, needs, pains, goals, and behaviors. Even though we were responsible for digitizing offline services, we wanted to provide
Based on qualitative research, we have created a great mental model. Based on all insights gathered in the discovery phase, we have defined the essential user flows and patterns, which let us move to the next stages with the least possible risk.
Even though Hebe.pl was just a content site, it consisted of dozens of subpages. Before we started created any sketches, we have organized and prioritized the scope of the platform. We had to add multiple pages related to
Many designers start their design process with sketching and jumping into wireframes. We believe there’s an essential step that cannot be skipped: the wire flows.
Wireflows are very basic sketches of the screens that are presented with the relations. Based on those, we can define processes, interactions, and red routes.
How to present and display all those product categories? Additionally, we have defined unique collections for all of the main product categories to provide users an easy way of exploring top offers.
To provide the best quality and to minimize the project’s risk, we always divide the design process into two main activities: wireframing and user interface design.
We have created over 100 unique screens for mobile, desktop, and tablet devices. All of the design decision was based on previous stages (especially Research Stage).
A picture is worth a thousand words... so a great Visual Design does. We believe it is an extremely crucial element of product success. Once we went through the entire Product Design Process (Research, Strategy, Information Architecture), the Visual Design was a cherry on the top.
Over the past month, we have been doing internal and external user testing. The feedback about the design, navigation, intuitiveness, and ease of use has been extremely positive. The work they produced, the ideas they had, and what we were able to put into practice so far is quite positive.
Francisco de Almeida
E-Commerce Director at hebe
Their expertise in e-commerce design stood out during the collaboration, but what truly makes them a great partner is their commitment to the success of the projects they take on. Other highlights include a positive attitude and motivation when given creative freedom.
Flying Bisons helped us ensure that all of our teammates were on the same page, despite some slight differences. We weren’t just a bunch of people working on the same task, which was refreshing. They also directed our focus for marketing, as we identified our target customers and how to communicate with them.
Our customer acquisition cost went down by about 50% and our sales skyrocketed. This was the impact of the engagement with Flying Bisons who added a great deal of value to the project on many different stages.
Flying Bisons understands client’s needs and the specifics of a project in no time and helps you to achieve the goal as planned. They have the ability to keep things simple and back their rationale even when the idea is not in line with clients initial thoughts.
If your business allows you to experiment and try new options, Flying Bisons is a great partner. They’ve got knowledge and expertise and they’re open to new ideas.
