Go to Market Plan

Go to market plan is a document containing marketing recommendations. It is based on information collected in in-depth interviews and during the creation of a person. These are both quantitative and qualitative data, which is why the recommendations contained in the document refer to real users of the product - both current and potential.

The advantage of having go to a market plan is that it minimizes the risk when making the next business decisions. The information contained in it helps to define priorities in such aspects as the order of product implementation or the order in which the functions are implemented in a specific product.