Qualitative Research

Qualitative Research

Qualitative Research

The goal of qualitative research is to inform the design decisions and identify usability issues and find solutions for them. It helps to answer a question: why? The advantage of quantitative research is a fact that it can be used at any time of the product lifecycle. The outcome is a report with findings based on the researcher’s impressions and prior knowledge. Based on a few users - which show the most common specified pains and obstacles that discouraged them from ending the process. Also, it will show the advantages and common user paths on each tested screen.


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