Winning at today’s retail banking market requires customer centric and long term business planning based on single point of truth – Customer Lifetime Value.
360 CLV App is a tool for sustainable and optimal customer base management that supports decision making at top and middle management level.
What is the most important factor here? Advanced analytics, for sure. But beside that we had to rethink also how to present them in a clear and comprehensible way so that people who use them can make better decisions.